What are Market Analysis OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Analysis to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Market Analysis OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Market Analysis OKRs examples
We've added many examples of Market Analysis Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to conduct comprehensive market intelligence on competitors
ObjectiveConduct comprehensive market intelligence on competitors
KRAnalyze 10 competitors' product and service offerings
Identify 10 competitors in the market- Perform a detailed analysis comparing competitors' offerings
- Research and list each competitor's products and services
- KRIdentify at least 20 key competitors in the market
- List all known competitors in your business sector
- Research unknown competitors through market analysis
- Compile a list of 20 main competitors
- KRUnderstand the marketing strategies of at least 12 competitors
- Identify 12 key competitors in your business sector
- Gather data on each competitor's marketing approach
- Analyze and contrast each competitor's marketing strategies
- KRDocument and interpret 15 competitors' pricing strategies
- Obtain detailed information on each competitor's pricing strategy
- Analyze and interpret obtained pricing data
- Identify and list 15 primary competitors in the market
OKRs to acquire comprehensive understanding of various companies' missions
- ObjectiveAcquire comprehensive understanding of various companies' missions
- KRRead and analyze mission statements from 50 different industries each week
- Obtain mission statements from each industry
- Compile a list of 50 different industries
- Schedule weekly sessions to read and analyze statements
- KRConduct four in-depth case studies on companies with unique missions monthly
- Identify four companies with unique missions
- Research company background and specifics
- Compile findings into comprehensive case studies
- KRParticipate in two webinars or relevant industry events every month
- Schedule and register for two relevant events
- Attend and actively participate in webinars/events
- Research upcoming webinars or industry events in your field
OKRs to craft a compelling and successful business case
- ObjectiveCraft a compelling and successful business case
- KRConduct detailed market and competitor analysis by end of Week 4
- Analyze market trends and customer preferences
- Gather data on competitor strategy and performance
- Identify key competitors in the market
- KRGather and incorporate feedback from 5 industry experts by end of Week 12
- Collect and analyze received feedback
- Implement relevant feedback into operations
- Identify and reach out to 5 industry experts for feedback
- KRDevelop a clear, attainable business case prototype by end of Week 8
- Review and finalize the prototype by end of Week 8
- Assemble these elements into a clear structure
- Identify key elements of the business case prototype
OKRs to identify the top FP&A software in the market
- ObjectiveIdentify the top FP&A software in the market
- KRResearch and list down at least 20 various FP&A software options by week 3
- Compile and review a list of at least 20 options
- Conduct online research for potential software options
- Identify criteria for FP&A software options
- KRCompare all FP&A software elements for features, cost, and user reviews by week 6
- Compile a list of all FP&A software elements
- Analyze user reviews for each software
- Evaluate each software for features and cost
- KRSelect and present the top 3 FP&A software based on the analysis by week 9
- Analyze software based on selected criteria
- Research various FP&A software options
- Prepare presentation for top three choices
OKRs to reconnect with old customers for exciting deals
- ObjectiveReconnect with old customers for exciting deals
- KRAnalyze and categorize 500 customers' buying patterns and preferences by week two
- Gather data on 500 customers' purchase histories
- Analyze purchasing patterns and personal preferences
- Categorize findings before end of week two
- KRAchieve 30% successful re-engagement with previous customers through new deals
- Deploy tailored email marketing campaigns to the target group
- Analyze feedback and adjust strategy as required
- Develop attractive promotional deals tailored for previous customers
- KRCraft personalized communication with 60% identified customers offering new deals
OKRs to enhance the effectiveness of our performance marketing strategies
- ObjectiveEnhance the effectiveness of our performance marketing strategies
- KRReduce cost per click by 10% by refining ad targeting
- Assess and improve ad quality and relevance
- Apply demographic and geographic targeting
- Identify and focus on top-performing keywords
- KRIncrease conversion rate by 15% through targeted campaigns
- Develop personalized marketing campaigns for target groups
- Analyze customer data to identify potential target groups
- Monitor and adjust campaigns based on performance
- KRImprove return on ad spend by 20% by optimizing marketing budget allocation
- Allocate more budget to high-performing advertising channels
- Continually monitor and readjust marketing spend
- Analyze past advertising campaign data for successful strategies
OKRs to enhance email marketing effectiveness to boost customer conversions
- ObjectiveEnhance email marketing effectiveness to boost customer conversions
- KRIncrease email open rate by 20%
- Manage send times to optimize recipient availability
- Redesign email layout to improve visibility and engagement
- Personalize email subjects to pique recipient's interest
- KRImprove click-through rate by 15%
- Enhance ad copy with persuasive, clear messaging
- Optimize email subject lines for better open rates
- Test and refine call-to-action buttons for visibility
- KRBoost conversion rate by 10% from email marketing campaigns
- Segment email list for targeted, personalized content
- Redesign email template to highlight call-to-actions
- A/B test different subject lines to increase open rates
OKRs to conduct thorough analysis of two main competitors
- ObjectiveConduct thorough analysis of two main competitors
- KRIdentify and list 10 key business strategies of each competitor by week 4
- Complete and review strategy lists by week 4
- Research competitors and their unique strategic approaches
- Compile a list of 10 strategies per competitor
- KRCraft and present a detailed comparative report on competitor strategies by week 8
- Research and compile data on current competitor strategies
- Develop a comparative analysis from gathered data
- Prepare and rehearse a detailed presentation report
- KRAnalyse and document competitive product benefits and drawbacks by week 6
- Document drawbacks of competitive products by week 6
- Identify main competitors and their respective products by week 2
- Evaluate competitive product benefits by week 4
OKRs to decrease user acquisition cost for our mobile app
- ObjectiveDecrease user acquisition cost for our mobile app
- KRImprove advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- KRReduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- KRIncrease organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
OKRs to boost campaign conversion rates via predictive analytics usage
- ObjectiveBoost campaign conversion rates via predictive analytics usage
- KRDocument a 10% increase in campaign conversion rates, validating the analytics model
- Analyze campaign data to calculate conversion rate increase
- Validate results using the analytics model
- Create a detailed report documenting the findings
- KRDevelop a predictive analytics model with at least 85% accuracy by quantifying variables
- Identify and quantify relevant variables for model
- Build and train predictive analytics model
- Monitor and optimize model to achieve 85% accuracy
- KRImplement the predictive analytics application into 100% of marketing campaigns
- Train all marketing employees on application usage
- Install predictive analytics software throughout marketing department
- Integrate application into existing marketing campaign strategies
Market Analysis OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Market Analysis OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Analysis OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase visibility of our website using SEO practices
- OKRs to improve our team's productivity and efficiency
- OKRs to enhance travel agent business through video competition
- OKRs to increase the achievement of team goals to 70%
- OKRs to accelerate the growth of Gross New ARR
- OKRs to implement transparency in project allocation for balanced workload per person