OKR template to reconnect with old customers for exciting deals

This OKR seeks to reconnect with old customers through enticing offers. The first objective involves analyzing and categorizing the buying patterns and preferences of 500 customers within the first two weeks. This involves collecting data on their previous purchases, understanding their habits, likes, and dislikes, and classifying these findings accordingly.

The next objective aims at gaining a 30% re-engagement rate with past customers through new deal offerings. This involves the design and execution of targeted email marketing campaigns, monitoring feedback to make necessary adjustments, and formulating attractive promotional deals that cater to the specific needs of the older customers.

The final objective strives to create personalised communication with 60% of the identified customers presenting the new deals. Although no specific initiatives were presented, this would likely involve further analysis of customer interactions, personalizing outreach, and tailoring offers to make them more appealing to individual consumers.

The goal of this OKR is to breathe new life into customer relationships that have gone dormant, by investing in understanding their preferences and recreating a connection. It helps in optimizing promotional strategies to rekindle relationships while also monitoring progress towards re-engaging a base of previously consistent consumers.