What are Market Intelligence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Intelligence to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Market Intelligence OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Market Intelligence OKRs examples
You'll find below a list of Objectives and Key Results templates for Market Intelligence. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to conduct comprehensive market intelligence on competitors
ObjectiveConduct comprehensive market intelligence on competitors
KRAnalyze 10 competitors' product and service offerings
Identify 10 competitors in the market- Perform a detailed analysis comparing competitors' offerings
- Research and list each competitor's products and services
- KRIdentify at least 20 key competitors in the market
- List all known competitors in your business sector
- Research unknown competitors through market analysis
- Compile a list of 20 main competitors
- KRUnderstand the marketing strategies of at least 12 competitors
- Identify 12 key competitors in your business sector
- Gather data on each competitor's marketing approach
- Analyze and contrast each competitor's marketing strategies
- KRDocument and interpret 15 competitors' pricing strategies
- Obtain detailed information on each competitor's pricing strategy
- Analyze and interpret obtained pricing data
- Identify and list 15 primary competitors in the market
OKRs to conduct comprehensive competitive analysis with SEMrush
- ObjectiveConduct comprehensive competitive analysis with SEMrush
- KRCreate and present an interactive SEMrush reporting dashboard for stakeholders by week 4
- Learn to use SEMrush's dashboard creation features
- Design and customize a comprehensive SEMrush report
- Prepare a presentation explaining the dashboard to stakeholders
- KRAnalyze 10 competitors' keyword ranking using SEMrush per week
- Utilize SEMrush to monitor each competitor's keyword rankings
- Generate a weekly report summarizing the findings
- Identify the top 10 competitors for your business
- KRAttend two SEMrush training sessions for learning advanced analysing techniques
- Review session materials in advance for better understanding
- Register for two SEMrush training sessions online
- Schedule time blocks to participate in the sessions
OKRs to conduct thorough analysis of two main competitors
- ObjectiveConduct thorough analysis of two main competitors
- KRIdentify and list 10 key business strategies of each competitor by week 4
- Complete and review strategy lists by week 4
- Research competitors and their unique strategic approaches
- Compile a list of 10 strategies per competitor
- KRCraft and present a detailed comparative report on competitor strategies by week 8
- Research and compile data on current competitor strategies
- Develop a comparative analysis from gathered data
- Prepare and rehearse a detailed presentation report
- KRAnalyse and document competitive product benefits and drawbacks by week 6
- Document drawbacks of competitive products by week 6
- Identify main competitors and their respective products by week 2
- Evaluate competitive product benefits by week 4
OKRs to centralize prospecting features within a singular client intelligence hub
- ObjectiveCentralize prospecting features within a singular client intelligence hub
- KRIncrease active user count in consolidated platform by 30%
- Implement a robust marketing strategy to attract new users
- Develop engaging user content to retain current users
- Improve user interface for enhanced user experience
- KRImprove system usability by reducing feedback-reported issues by 50%
- Enhance system testing before product releases
- Prioritize and resolve critical feedback-reported system issues
- Initiate regular user experience reviews and adjustments
- KRConsolidate all prospecting tools into single platform by end of quarter
- Migrate all tools to chosen platform
- Evaluate and select suitable platform
- Identify features needs and requirements for a unified platform
Market Intelligence OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Market Intelligence OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Intelligence OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to attain and apply advanced leadership skills through an online course
- OKRs to boost the overall sales in the upcoming quarter
- OKRs to achieve successful leadership and execution of the 12 days project
- OKRs to streamline upstream and downstream connections through improved order scheduling
- OKRs to enhance Cybersecurity Regulatory Intelligence
- OKRs to enhance transparency and accessibility of my calendar