OKR template to conduct comprehensive competitive analysis with SEMrush
The objective in this OKR is to perform an extensive competitive analysis using SEMrush. The expected outcomes include creating an interactive SEMrush report dashboard for stakeholders, researching the keyword rankings of 10 competitors each week, and taking part in two advanced SEMrush technique training courses. The intent is to improve data-driven decision-making based on competitors' performance.
The key actions or initiatives to achieve the desired outcomes range from learning SEMrush's dashboard creation features, designing a customized report, and preparing a presentation for stakeholders. Furthermore, it includes monitoring competitors' keyword rankings, generating weekly reports of the findings, and identifying the top competitors in the business.
For enhanced learning, the team may study the session materials in advance, register for online training sessions, and designate time blocks to attend them. Each of these actions contributes toward yielding a 100% score on achieving the set OKR.
The OKR pivots around utilizing SEMrush to its fullest potential in delineating competition. The user needs to familiarise themselves with SEMrush's mechanisms to monitor, analyze, and report competitors' performance effectively.
The key actions or initiatives to achieve the desired outcomes range from learning SEMrush's dashboard creation features, designing a customized report, and preparing a presentation for stakeholders. Furthermore, it includes monitoring competitors' keyword rankings, generating weekly reports of the findings, and identifying the top competitors in the business.
For enhanced learning, the team may study the session materials in advance, register for online training sessions, and designate time blocks to attend them. Each of these actions contributes toward yielding a 100% score on achieving the set OKR.
The OKR pivots around utilizing SEMrush to its fullest potential in delineating competition. The user needs to familiarise themselves with SEMrush's mechanisms to monitor, analyze, and report competitors' performance effectively.
Conduct comprehensive competitive analysis with SEMrush
Create and present an interactive SEMrush reporting dashboard for stakeholders by week 4
Learn to use SEMrush's dashboard creation features
Design and customize a comprehensive SEMrush report
Prepare a presentation explaining the dashboard to stakeholders
Analyze 10 competitors' keyword ranking using SEMrush per week
Utilize SEMrush to monitor each competitor's keyword rankings
Generate a weekly report summarizing the findings
Identify the top 10 competitors for your business
Attend two SEMrush training sessions for learning advanced analysing techniques
Review session materials in advance for better understanding
Register for two SEMrush training sessions online
Schedule time blocks to participate in the sessions