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10 OKR examples for Business Development Manager

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What are Business Development Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Development Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Business Development Manager OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Business Development Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Business Development Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to secure two contracts with value at least $300,000

  • ObjectiveSecure two contracts with value at least $300,000
  • KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
  • TaskResearch and identify potential high-value clients
  • TaskDevelop customized proposals for each client
  • TaskConduct persuasive negotiation meetings
  • KRConduct 30 business proposal presentations for potential clients
  • TaskSchedule and execute 30 presentations
  • TaskCreate and refine business proposal presentations
  • TaskIdentify and research 30 potential clients for proposals
  • KRIdentify and reach out to 50 potential clients by the end of the quarter
  • TaskSend outreach messages to each potential client
  • TaskDraft a personalized outreach message for each contact
  • TaskCreate a list of 50 potential clients relevant to our business

OKRs to drive Business Expansion in Saudi Arabia's school sector

  • ObjectiveDrive Business Expansion in Saudi Arabia's school sector
  • KRObtain 10 new client contracts from GCC school sector
  • TaskResearch potential GCC school sector clients
  • TaskDevelop and send proposals to identified schools
  • TaskFollow-up meetings, negotiate, and finalize contracts
  • KRSecure 30 new successful B2B interactions with GCC schools
  • TaskFollow-up with proposals to close on agreements
  • TaskSend tailored partnership proposals to identified schools
  • TaskIdentify 50 GCC schools as potential B2B partners
  • KRIncrease lead generation by 40% through tailored marketing and sales outreach
  • TaskDevelop personalized marketing campaigns targeting potential leads
  • TaskIntensify sales outreach efforts with tailored proposals
  • TaskEnhance data analysis to identify and reach untapped markets

OKRs to strengthen professional relationships and increase network reach

  • ObjectiveStrengthen professional relationships and increase network reach
  • KRInitiate contact with 30 potential collaborations or networking opportunities by end of period
  • TaskSend out the initiation messages/emails
  • TaskDraft personalized initiation messages or emails
  • TaskIdentify 30 potent networking opportunities or collaborations
  • KRConduct 10 relationship building sessions with current contacts to strengthen bonds
  • TaskPrepare relevant topics and questions for each session
  • TaskIdentify 10 current contacts for relationship building sessions
  • TaskSchedule meetings with each contact for a session
  • KRHost 4 professional networking events to enhance communication
  • TaskIdentify suitable venues for hosting networking events
  • TaskSecure guest speakers or facilitators
  • TaskDesign and distribute event invitations

OKRs to secure new clientele from three distinct sectors

  • ObjectiveSecure new clientele from three distinct sectors
  • KRIdentify and establish contacts with 50 potential clients from different industries
  • TaskResearch diverse industries to identify 50 potential clients
  • TaskInitiate contact with potential clients via email or phone
  • TaskArrange and conduct initial client meetings or presentations
  • KRSuccessfully pitch services to at least 30% of the identified potential clients
  • TaskSchedule and conduct efficient, persuasive pitch meetings
  • TaskDevelop and refine customized service pitch for each client
  • TaskIdentify and research potential clients' needs and interests
  • KRConvert 15% of pitched potential clients into signed contracts
  • TaskTrain team in negotiation techniques to secure contracts
  • TaskEnhance proposals with detailed, customized solutions for each client
  • TaskImprove follow-up strategies to maintain contact post-pitch

OKRs to secure high-value sponsorships for our basketball team

  • ObjectiveSecure high-value sponsorships for our basketball team
  • KRIncrease overall sponsorship revenue by 20%
  • TaskImplement a referral program for current sponsors
  • TaskIdentify and reach out to 30% more potential sponsors
  • TaskEnhance sponsorship packages to increase value
  • KRIdentify and engage with 40 potential sponsors by end of Q2
  • TaskResearch and create a list of 40 potential sponsors in the relevant industry
  • TaskDraft and send personalized proposal emails to each sponsor
  • TaskFollow up with each potential sponsor regularly until engagement
  • KRSecure commitments from at least 5 new sponsors with substantial value
  • TaskPrepare a compelling sponsorship proposal
  • TaskIdentify potential sponsors and research their interests
  • TaskArrange meetings to discuss and secure sponsorships

OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • KRAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • KRIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • KREnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

OKRs to participate in project formulation and business case development

  • ObjectiveParticipate in project formulation and business case development
  • KRContribute towards developing 2 business cases impacting project decisions
  • TaskIdentify key objectives for each proposed business case
  • TaskLay out potential impacts on project decisions
  • TaskPrepare detailed presentations summarizing each case
  • KRGain proficient understanding of 4 unique business case models
  • TaskResearch and study 4 diverse business case models
  • TaskAnalyze strengths and weaknesses of each model
  • TaskApply learned concepts to real-world business scenarios
  • KREngage in 3 distinct project formulation processes by end of the quarter
  • TaskIdentify potential projects to formulate
  • TaskOutline the key objectives for each project
  • TaskFinalize and document all project plans

OKRs to boost success through strategic Partnerships & Collaborations

  • ObjectiveBoost success through strategic Partnerships & Collaborations
  • KRImplement joint projects with at least two existing partners to increase shared value
  • TaskInitiate project roll-outs with the identified partners
  • TaskDevelop project plans, including shared responsibilities
  • TaskIdentify potential shared value projects with current partners
  • KRForm a minimum of 3 new strategic partnerships with clear mutual benefits
  • TaskInitiate contact and begin negotiations
  • TaskIdentifying potential partners aligning with our business goals
  • TaskDrafting proposal highlighting mutual benefits
  • KRIncrease partnership satisfaction rate to over 90% through timely communication and mutual support

OKRs to drive business expansion through innovative strategies

  • ObjectiveDrive business expansion through innovative strategies
  • KRSecure two strategic partnerships for innovation collaboration
  • TaskReach out initiating discussions for collaboration
  • TaskNegotiate and finalize partnership agreements
  • TaskIdentify potential partners aligned with our innovation goals
  • KRIncrease innovation portfolio returns by at least 20%
  • TaskExpand business partnerships for diverse insights
  • TaskInvest in research and employee training programs
  • TaskImplement new technologies to optimize processes
  • KRDevelop and initiate 3 new high-impact innovative projects
  • TaskFormulate project plans detailing the execution strategy
  • TaskInitiate the projects by gathering necessary resources
  • TaskIdentify potential areas for high-impact innovative projects

OKRs to successful Business Launch in Africa

  • ObjectiveSuccessful Business Launch in Africa
  • KRAchieve product engagement from 10,000 unique African users
  • TaskOffer tailored user-support services in local languages
  • TaskPartner with African influencers for product endorsements
  • TaskDevelop user-centered, localized marketing strategies for African markets
  • KRForge and establish 3 strategic local partnerships by quarter end
  • TaskIdentify potential local businesses for partnership opportunities
  • TaskArrange meetings to discuss potential collaborations
  • TaskNegotiate terms and finalize partnership agreements
  • KRGain a 5% market share in the chosen African region
  • TaskEstablish relationships with local distribution channels for product accessibility
  • TaskDevelop a targeted marketing strategy focusing on the identified local interests
  • TaskConduct market research to understand local customer preferences and buying habits

Business Development Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Business Development Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

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