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tability.ioWhat are Business Development Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Development Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Business Development Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Business Development Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to secure two contracts with value at least $300,000
ObjectiveSecure two contracts with value at least $300,000
KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
Research and identify potential high-value clients- Develop customized proposals for each client
- Conduct persuasive negotiation meetings
- KRConduct 30 business proposal presentations for potential clients
- Schedule and execute 30 presentations
- Create and refine business proposal presentations
- Identify and research 30 potential clients for proposals
- KRIdentify and reach out to 50 potential clients by the end of the quarter
- Send outreach messages to each potential client
- Draft a personalized outreach message for each contact
- Create a list of 50 potential clients relevant to our business
OKRs to drive Business Expansion in Saudi Arabia's school sector
- ObjectiveDrive Business Expansion in Saudi Arabia's school sector
- KRObtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- KRSecure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- KRIncrease lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
OKRs to strengthen professional relationships and increase network reach
- ObjectiveStrengthen professional relationships and increase network reach
- KRInitiate contact with 30 potential collaborations or networking opportunities by end of period
- Send out the initiation messages/emails
- Draft personalized initiation messages or emails
- Identify 30 potent networking opportunities or collaborations
- KRConduct 10 relationship building sessions with current contacts to strengthen bonds
- Prepare relevant topics and questions for each session
- Identify 10 current contacts for relationship building sessions
- Schedule meetings with each contact for a session
- KRHost 4 professional networking events to enhance communication
- Identify suitable venues for hosting networking events
- Secure guest speakers or facilitators
- Design and distribute event invitations
OKRs to secure new clientele from three distinct sectors
- ObjectiveSecure new clientele from three distinct sectors
- KRIdentify and establish contacts with 50 potential clients from different industries
- Research diverse industries to identify 50 potential clients
- Initiate contact with potential clients via email or phone
- Arrange and conduct initial client meetings or presentations
- KRSuccessfully pitch services to at least 30% of the identified potential clients
- Schedule and conduct efficient, persuasive pitch meetings
- Develop and refine customized service pitch for each client
- Identify and research potential clients' needs and interests
- KRConvert 15% of pitched potential clients into signed contracts
- Train team in negotiation techniques to secure contracts
- Enhance proposals with detailed, customized solutions for each client
- Improve follow-up strategies to maintain contact post-pitch
OKRs to secure high-value sponsorships for our basketball team
- ObjectiveSecure high-value sponsorships for our basketball team
- KRIncrease overall sponsorship revenue by 20%
- Implement a referral program for current sponsors
- Identify and reach out to 30% more potential sponsors
- Enhance sponsorship packages to increase value
- KRIdentify and engage with 40 potential sponsors by end of Q2
- Research and create a list of 40 potential sponsors in the relevant industry
- Draft and send personalized proposal emails to each sponsor
- Follow up with each potential sponsor regularly until engagement
- KRSecure commitments from at least 5 new sponsors with substantial value
- Prepare a compelling sponsorship proposal
- Identify potential sponsors and research their interests
- Arrange meetings to discuss and secure sponsorships
OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach
- ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
- KRAcquire 25 new WIMU partner memberships by end of quarter
- Outline and implement a referral reward program
- Organize partnership outreach events or webinars
- Create a compelling WIMU partner membership marketing campaign
- KRIncrease cross-border WIMU deals by 30% quarter-over-quarter
- Strengthen relationships with cross-border partners
- Develop and implement targeted marketing strategies
- Identify potential markets and analyse their success potential for WIMU deals
- KREnhance marketing campaign's reach to hit 200,000 engagements across Latin America
- Research popular social platforms in Latin America
- Create engaging content tailored to the demographic
- Implement targeted paid advertisements
OKRs to participate in project formulation and business case development
- ObjectiveParticipate in project formulation and business case development
- KRContribute towards developing 2 business cases impacting project decisions
- Identify key objectives for each proposed business case
- Lay out potential impacts on project decisions
- Prepare detailed presentations summarizing each case
- KRGain proficient understanding of 4 unique business case models
- Research and study 4 diverse business case models
- Analyze strengths and weaknesses of each model
- Apply learned concepts to real-world business scenarios
- KREngage in 3 distinct project formulation processes by end of the quarter
- Identify potential projects to formulate
- Outline the key objectives for each project
- Finalize and document all project plans
OKRs to boost success through strategic Partnerships & Collaborations
- ObjectiveBoost success through strategic Partnerships & Collaborations
- KRImplement joint projects with at least two existing partners to increase shared value
- Initiate project roll-outs with the identified partners
- Develop project plans, including shared responsibilities
- Identify potential shared value projects with current partners
- KRForm a minimum of 3 new strategic partnerships with clear mutual benefits
- Initiate contact and begin negotiations
- Identifying potential partners aligning with our business goals
- Drafting proposal highlighting mutual benefits
- KRIncrease partnership satisfaction rate to over 90% through timely communication and mutual support
OKRs to drive business expansion through innovative strategies
- ObjectiveDrive business expansion through innovative strategies
- KRSecure two strategic partnerships for innovation collaboration
- Reach out initiating discussions for collaboration
- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- KRIncrease innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- KRDevelop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
OKRs to successful Business Launch in Africa
- ObjectiveSuccessful Business Launch in Africa
- KRAchieve product engagement from 10,000 unique African users
- Offer tailored user-support services in local languages
- Partner with African influencers for product endorsements
- Develop user-centered, localized marketing strategies for African markets
- KRForge and establish 3 strategic local partnerships by quarter end
- Identify potential local businesses for partnership opportunities
- Arrange meetings to discuss potential collaborations
- Negotiate terms and finalize partnership agreements
- KRGain a 5% market share in the chosen African region
- Establish relationships with local distribution channels for product accessibility
- Develop a targeted marketing strategy focusing on the identified local interests
- Conduct market research to understand local customer preferences and buying habits
How to write your own Business Development Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Business Development Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Development Manager OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Development Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to expand market reach by establishing partnerships with five new distributors or resellers
- OKRs to drive Business Expansion in Saudi Arabia's school sector
- OKRs to improve billing accuracy and efficiency
- OKRs to improve team responsiveness
- OKRs to boost revenue by fostering lucrative partnerships with OOH agencies
- OKRs to implement an effective smart workplace management system