Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Success Pipeline OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Success Pipeline to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Success Pipeline OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Success Pipeline OKRs examples
We've added many examples of Success Pipeline Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to boost product visibility and establish success pipeline in new markets
ObjectiveBoost product visibility and establish success pipeline in new markets
KRRaise product awareness by 40% using targeted advertising in selected new markets
Implement and monitor these targeted advertising campaigns- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- KRGenerate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- KRSecure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
OKRs to establish an effective succession pipeline
- ObjectiveEstablish an effective succession pipeline
- KRIdentify and classify 15 potential successors for key roles by evaluating their competencies
- Evaluate competency levels of 15 potential successors
- Classify identified successors based on competencies
- Identify key roles within the organization needing succession
- KRCreate a tracking system to monitor the progress of each potential successor monthly
- Develop a detailed profile for each potential successor
- Implement regular progress reviews for each successor
- Design a system to monitor successor progression
- KRImplement a training program for 70% of identified successors to bridge skill gaps
- Design a training program addressing these gaps
- Enroll 70% of successors in the program
- Identify key skills gaps in identified successors
OKRs to successfully scale up our sales pipeline
- ObjectiveSuccessfully scale up our sales pipeline
- KRImprove conversion rate of leads to sales by 20%
- Implement targeted email marketing strategy to nurture leads
- Train sales team on effective closing techniques
- Optimize website for easier checkout process
- KRRaise average sales order value by 10%
- Offer bundled products at a discounted price
- Implement upselling techniques and strategies
- Enhance personalized customer recommendations
- KRIncrease weekly sales leads by 15%
- Improve product demonstrations to convert interest into sales leads
- Train sales team to better identify and capture potential leads
- Enhance digital marketing strategies to reach a broader audience
OKRs to successfully achieve pipeline target of $10,000,000
- ObjectiveSuccessfully achieve pipeline target of $10,000,000
- KRAmplify upsell revenue by 10% through existing customers
- Develop personalized offers based on purchase history
- Increase communication frequency highlighting premium services
- Implement targeted marketing campaigns for existing customers
- KRIncrease qualified leads by 20% to expand sales opportunities
- Optimize landing pages to boost lead conversion rates
- Enhance follow-up strategies for better lead nurturing
- Implement targeted marketing campaigns towards ideal customer profiles
- KRImprove conversion rate by 15% to drive higher sales
- Implement A/B testing to refine and optimize the sales funnel
- Enhance user experience by improving website navigation and design
- Personalize marketing communications to target customer interests
OKRs to successfully migrate all applications to a secure DevOps pipeline
- ObjectiveSuccessfully migrate all applications to a secure DevOps pipeline
- KRAchieve zero security incidents post-migration in the reviewed applications
- Regularly review and update security measures
- Implement solid security mechanisms post-migration
- Conduct thorough security checks and audits before migration
- KRTrain 80% of development team on secure DevOps pipeline management
- Identify team members needing secure DevOps pipeline training
- Organize a training program with a competent instructor
- Schedule and implement training sessions for identified members
- KRImplement secure DevOps pipeline framework for 50% of existing applications
- Develop or acquire the necessary secure DevOps pipeline framework
- Identify applications suitable for secure DevOps pipeline implementation
- Roll out the framework across the identified applications
Success Pipeline OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Success Pipeline OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase LinkedIn brand engagement
- OKRs to achieve significant reduction in operations cost
- OKRs to enhance effectiveness and efficiency as Scrum Master in facilitating meetings
- OKRs to achieve IELTS band 9 score
- OKRs to successfully complete 80% of the content project
- OKRs to achieve quicker releases of the real estate application through automation