What are Communications Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Communications Team OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Communications Team OKRs examples
You will find in the next section many different Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance efficiency and effectiveness of internal communications
ObjectiveEnhance efficiency and effectiveness of internal communications
KRImplement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication- Monitor and measure reduction in email usage
- Train team on the usage of the selected tool
- KRAchieve a 25% increase in staff participation in internal communications feedback surveys
- Implement staff incentives for survey participation
- Regularly promote surveys through company-wide communications
- Develop engaging, concise surveys for easier completion
- KRDevelop an internal communications strategy and get approval from all department heads
- Schedule meetings with department heads for feedback
- Revise and finalize strategy based on received approval
- Draft an initial internal communications strategy proposal
OKRs to foster a motivational and engaging work environment
- ObjectiveFoster a motivational and engaging work environment
- KREnhance internal communication channels improving employee satisfaction ratings by 25%
- Conduct satisfaction surveys to identify improvement areas
- Create an internal communication platform for real-time updates
- Implement weekly team meetings to engage open communication
- KRImplement a recognition scheme, appreciating 100% exceptional employee contributions
- Communicate the scheme to all employees
- Develop a structure for the recognition scheme
- Draft criteria for identifying exceptional employee contributions
- KRConduct bi-weekly innovative team-building activities to boost morale by 30%
OKRs to align business operations towards 2030 strategic outcomes
- ObjectiveAlign business operations towards 2030 strategic outcomes
- KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
- Schedule feedback sessions for queries and discussions
- Develop easy-to-understand materials explaining 2030 stratagem
- Conduct staff workshops on 2030 strategic outcomes
- KRDefine and communicate the 2030 strategic outcomes to all departments
- Develop clear, concise 2030 strategic outcomes
- Create a comprehensive communication plan
- Disseminate material to all department heads
- KRImplement 10% of strategic initiatives related to 2030 outcomes
- Prioritize and select 10% for immediate implementation
- Identify key strategic initiatives impacting 2030 outcomes
- Develop and begin execution of implementation plans
OKRs to enhance communication with general contractors for increased project awards
- ObjectiveEnhance communication with general contractors for increased project awards
- KRSecure at least 10 more submittal quotes from general contractors each week
- Follow up on previously sent quote requests every week
- Post weekly inquiries on general contractor forums or job boards
- Reach out daily to at least two new general contractors for quotes
- KRRaise project award rate by 30% over the next quarter through effective negotiation
- Track and analyze negotiation outcomes regularly
- Establish robust, fair negotiation strategies and practices
- Train team members on effective negotiation techniques
- KRMaintain a 90% rate on timely, accurate responses to contractor inquiries
- Conduct regular response accuracy evaluations
- Implement a tracking system for contractor inquiries
- Schedule daily dedicated time for query responses
OKRs to strengthen and maintain stakeholder relations through effective communication
- ObjectiveStrengthen and maintain stakeholder relations through effective communication
- KREstablish a regular bi-monthly virtual stakeholders meeting to update initiative progress
- Schedule bi-monthly virtual meetings
- Prepare regular initiative progress updates
- Identify relevant stakeholders for virtual meetings
- KREnsure 100% documentation and communication of all changes in initiatives to stakeholders
- Distribute changes in initiatives through emails/reports
- Develop a standardized change documentation process
- Implement regular update meetings with stakeholders
- KRAdequately prepare for and successfully review 90% of User Acceptance Testing scenarios
- Identify and understand all possible User Acceptance Testing scenarios
- Develop a detailed and comprehensive review plan
- Implement the plan and analyse each testing outcome
OKRs to boost donor engagement significantly
- ObjectiveBoost donor engagement significantly
- KRIncrease repeat donations by 30%
- Implement a monthly giving program
- Offer exclusive benefits to repeat donors
- Improve donor communication through personalized thank-you notes
- KRGrow engagement rate on donor communications by 25%
- Implement engaging storytelling in donor communications
- Initiate personalized outreach to engage and appreciate existing donors
- Increase frequency and quality of donor updates/newsletters
- KRImprove donor retention rate by 15%
- Implement personalized acknowledgment letters for consistent donors
- Develop engaging and informative regular newsletters
- Enhance relationships through frequent interaction and engagement
OKRs to devise the optimal work environment in the firm
- ObjectiveDevise the optimal work environment in the firm
- KRImplement staff-chosen workplace improvements in at least 3 areas
- Review and prioritize the improvement suggestions given
- Survey staff for improvement suggestions in different areas
- Carry out prioritized improvement plans
- KRReduce office complaints by 50% as per HR records
- Implement regular team-building activities to improve rapport
- Initiate open forums for addressing grievances
- Enhance employee appraisal system transparency
- KRIncrease employee satisfaction by 25% measured by internal surveys
- Enhance internal communication strategies
- Implement regular feedback and recognition programs
- Promote work-life balance initiatives
OKRs to launch a successful employee advocacy program
- ObjectiveLaunch a successful employee advocacy program
- KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- KRTrain 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- KRIncrease internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
OKRs to communicate product support advancements by us and our partners
- ObjectiveCommunicate product support advancements by us and our partners
- KRIncrease monthly progress report releases to partners by 50%
- Boost staff resources for report creation and distribution
- Identify partners needing more frequent reports
- Implement a more efficient report-generation process
- KREstablish a bi-weekly structured feedback loop with all key partners
- Outline and communicate a bi-weekly meeting schedule
- Develop a comprehensive feedback agenda
- Implement a system for documenting and tracking feedback
- KRAchieve 25% engagement increase on shared progress updates across all platforms
- Amplify shares by creating engaging, easily shareable content
- Implement interactive elements in progress updates
- Promote user-generated content sharing
OKRs to enhance employee dedication via communication optimization
- ObjectiveEnhance employee dedication via communication optimization
- KRReduce communication gap by achieving 85% timely response rate on internal chat platform
- Implement automatic reminders for unanswered chats every two hours
- Train employees on the importance of timely responses
- Monitor response rates weekly and address lapses
- KRImplement bi-weekly team meetings to increase interaction by 60%
- Track and measure meeting interaction increase
- Establish a bi-weekly team meeting schedule
- Prepare relevant discussion points to stimulate interaction
- KRAccomplish 90% positive feedback on anonymous communication satisfaction survey
Communications Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Communications Team OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communications Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost overall website conversion rate
- OKRs to achieve proficiency in top-notch testing tools and technologies
- OKRs to establish efficient AI governance structure
- OKRs to broaden the base of individual donors
- OKRs to broaden understanding in the new work field
- OKRs to enhance effectiveness as a product manager