15 customisable OKR examples for Communications Team
What are Communications Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Communications Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Communications Team OKRs examples
You will find in the next section many different Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance efficiency and effectiveness of internal communications
Enhance efficiency and effectiveness of internal communications
Implement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication
Monitor and measure reduction in email usage
Train team on the usage of the selected tool
Achieve a 25% increase in staff participation in internal communications feedback surveys
Implement staff incentives for survey participation
Regularly promote surveys through company-wide communications
Develop engaging, concise surveys for easier completion
Develop an internal communications strategy and get approval from all department heads
Schedule meetings with department heads for feedback
Revise and finalize strategy based on received approval
Draft an initial internal communications strategy proposal
2. OKRs to foster a motivational and engaging work environment
Foster a motivational and engaging work environment
Enhance internal communication channels improving employee satisfaction ratings by 25%
Conduct satisfaction surveys to identify improvement areas
Create an internal communication platform for real-time updates
Implement weekly team meetings to engage open communication
Implement a recognition scheme, appreciating 100% exceptional employee contributions
Communicate the scheme to all employees
Develop a structure for the recognition scheme
Draft criteria for identifying exceptional employee contributions
Conduct bi-weekly innovative team-building activities to boost morale by 30%
3. OKRs to enhance communication with general contractors for increased project awards
Enhance communication with general contractors for increased project awards
Secure at least 10 more submittal quotes from general contractors each week
Follow up on previously sent quote requests every week
Post weekly inquiries on general contractor forums or job boards
Reach out daily to at least two new general contractors for quotes
Raise project award rate by 30% over the next quarter through effective negotiation
Track and analyze negotiation outcomes regularly
Establish robust, fair negotiation strategies and practices
Train team members on effective negotiation techniques
Maintain a 90% rate on timely, accurate responses to contractor inquiries
Conduct regular response accuracy evaluations
Implement a tracking system for contractor inquiries
Schedule daily dedicated time for query responses
4. OKRs to strengthen and maintain stakeholder relations through effective communication
Strengthen and maintain stakeholder relations through effective communication
Establish a regular bi-monthly virtual stakeholders meeting to update initiative progress
Schedule bi-monthly virtual meetings
Prepare regular initiative progress updates
Identify relevant stakeholders for virtual meetings
Ensure 100% documentation and communication of all changes in initiatives to stakeholders
Distribute changes in initiatives through emails/reports
Develop a standardized change documentation process
Implement regular update meetings with stakeholders
Adequately prepare for and successfully review 90% of User Acceptance Testing scenarios
Identify and understand all possible User Acceptance Testing scenarios
Develop a detailed and comprehensive review plan
Implement the plan and analyse each testing outcome
5. OKRs to boost donor engagement significantly
Boost donor engagement significantly
Increase repeat donations by 30%
Implement a monthly giving program
Offer exclusive benefits to repeat donors
Improve donor communication through personalized thank-you notes
Grow engagement rate on donor communications by 25%
Implement engaging storytelling in donor communications
Initiate personalized outreach to engage and appreciate existing donors
Increase frequency and quality of donor updates/newsletters
Improve donor retention rate by 15%
Implement personalized acknowledgment letters for consistent donors
Develop engaging and informative regular newsletters
Enhance relationships through frequent interaction and engagement
6. OKRs to devise the optimal work environment in the firm
Devise the optimal work environment in the firm
Implement staff-chosen workplace improvements in at least 3 areas
Review and prioritize the improvement suggestions given
Survey staff for improvement suggestions in different areas
Carry out prioritized improvement plans
Reduce office complaints by 50% as per HR records
Implement regular team-building activities to improve rapport
Initiate open forums for addressing grievances
Enhance employee appraisal system transparency
Increase employee satisfaction by 25% measured by internal surveys
Enhance internal communication strategies
Implement regular feedback and recognition programs
Promote work-life balance initiatives
7. OKRs to launch a successful employee advocacy program
Launch a successful employee advocacy program
Measure and demonstrate a 15% improvement in brand impact due to advocacy
Implement customer advocacy strategies effectively
Identify key metrics for evaluating brand impact
Analyze and report increased brand impact
Train 75% of employees on advocacy program within quarter
Identify suitable advocacy program instructors
Schedule advocacy training sessions for employees
Monitor and document participation rates
Increase internal program adoption by 25%
Implement incentive schemes for program adoption
Develop engaging internal communication about program benefits
Provide comprehensive training for effective program usage
8. OKRs to communicate product support advancements by us and our partners
Communicate product support advancements by us and our partners
Increase monthly progress report releases to partners by 50%
Boost staff resources for report creation and distribution
Identify partners needing more frequent reports
Implement a more efficient report-generation process
Establish a bi-weekly structured feedback loop with all key partners
Outline and communicate a bi-weekly meeting schedule
Develop a comprehensive feedback agenda
Implement a system for documenting and tracking feedback
Achieve 25% engagement increase on shared progress updates across all platforms
Amplify shares by creating engaging, easily shareable content
Implement interactive elements in progress updates
Promote user-generated content sharing
9. OKRs to enhance employee dedication via communication optimization
Enhance employee dedication via communication optimization
Reduce communication gap by achieving 85% timely response rate on internal chat platform
Implement automatic reminders for unanswered chats every two hours
Train employees on the importance of timely responses
Monitor response rates weekly and address lapses
Implement bi-weekly team meetings to increase interaction by 60%
Track and measure meeting interaction increase
Establish a bi-weekly team meeting schedule
Prepare relevant discussion points to stimulate interaction
Accomplish 90% positive feedback on anonymous communication satisfaction survey
10. OKRs to strengthen customer engagement through effective communication
Strengthen customer engagement through effective communication
Increase positive client feedback on communication by 40%
Organize weekly updates/meetings with all clients
Implement a structured communication plan with clients
Train staff in effective customer communication
Conduct bi-weekly virtual meetings with top 10 clients
Prepare agenda focused on client's needs for each meeting
Schedule recurring bi-weekly virtual meetings with each client
Follow-up with meeting minutes and action plans after each session
Increase response rate to customer queries by 30%
Design and implement an efficient customer query tracking system
Initiate follow-up procedures for unresolved customer queries
Train staff in effective and timely customer interaction methods
11. OKRs to improve responsiveness to residents' emails
Improve responsiveness to residents' emails
Create an organized system to track received and replied emails effectively
Regularly update and maintain your email tracking system
Implement a priority tagging system for urgent mails
Setup categorization labels within your email client
Decrease average email response time to under 24 hours for 90% of emails
Schedule dedicated hours for responding to emails
Set up notifications to alert on received emails
Implement an email management system
Receive positive feedback on communication from 80% of the residents
Draft and distribute clear and concise communication to residents
Provide response to feedback and adjust communication methods accordingly
Regularly solicit feedback on communication methods
12. OKRs to improve overall HR efficiency and employee satisfaction
Improve overall HR efficiency and employee satisfaction
Reduce time-to-hire by 20%
Implement streamlined, efficient hiring processes
Develop and provide virtual interview capabilities
Utilize AI for initial candidate screening
Increase employee engagement survey scores by 15%
Enhance internal communication about company goals and progress
Recognize and reward employee achievements regularly
Implement a team-building program to strengthen employee relationships
Implement at least two new employee well-being initiatives
Develop and launch the chosen initiatives
Research different types of employee well-being initiatives
Select two initiatives that will best support our team
13. OKRs to enhance supporter engagement significantly
Enhance supporter engagement significantly
Boost interactions per supporter (comments, likes, shares) by 15%
Implement daily engaging, high-quality content for users
Utilize user-generated content on our platforms
Run competitions to increase audience engagement
Secure 25% more repeat donations from existing supporters
Increase frequency of fund use reporting to donors
Implement a loyalty program with exclusive benefits
Develop personalized communication strategies for existing supporters
Increase average monthly active users by 20%
Develop a robust digital marketing strategy for user acquisition
Implement a user-friendly interface for improved customer experience
Promote user engagement through interactive content and incentives
14. OKRs to craft an inspiring shared company mission, vision, and core values
Craft an inspiring shared company mission, vision, and core values
Successfully communicate new mission and values to 100% of the workforce
Distribute written copies of the mission/values to all employees for reference
Arrange an all-staff meeting to announce and explain the new vision
Create a clear, engaging presentation outlining the mission and values
Document and finalize mission, vision, and core values by week 8
Draft mission, vision, and core values statements
Revise and finalize documents by week 8
Gather team feedback on drafts
Conduct 10 brainstorming sessions with key stakeholders for idea generation
Arrange suitable times for 10 brainstorming sessions
Prepare materials needed for effective idea generation
Identify and contact key stakeholders for brainstorming sessions
15. OKRs to to enhance and maximize business stakeholder engagement
To enhance and maximize business stakeholder engagement
Increase interaction rate on professional social networks by 30%
Increase frequency of timely and relevant posts
Initiate networking events and online discussions
Develop and implement engaging content strategy regularly
Secure 15% increase in returning clients through improved communication strategies
Implement weekly newsletters highlighting service benefits and company updates
Offer personalized follow-ups to assess client satisfaction post-service
Launch engaging client loyalty program with exclusive benefits
Arrange and execute two productive stakeholder meetings monthly
Develop and distribute agenda prior to meetings
Identify key stakeholders to include in monthly meetings
Schedule two monthly meetings accommodating stakeholders' availability
Communications Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Communications Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communications Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve an 80+ score in work output
OKRs to improve system performance with high uptime and reduced latency
OKRs to improve consulting services
OKRs to establish robust autonomy and project management systems
OKRs to consolidate and streamline server infrastructure
OKRs to gain comprehensive knowledge about the agency operations in business
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.