15 customisable OKR examples for Communications Team
What are Communications Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Communications Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Communications Team OKRs examples
You will find in the next section many different Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance efficiency and effectiveness of internal communications
Enhance efficiency and effectiveness of internal communications
Implement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication- Monitor and measure reduction in email usage
- Train team on the usage of the selected tool
- Achieve a 25% increase in staff participation in internal communications feedback surveys
- Implement staff incentives for survey participation
- Regularly promote surveys through company-wide communications
- Develop engaging, concise surveys for easier completion
- Develop an internal communications strategy and get approval from all department heads
- Schedule meetings with department heads for feedback
- Revise and finalize strategy based on received approval
- Draft an initial internal communications strategy proposal
2. OKRs to foster a motivational and engaging work environment
- Foster a motivational and engaging work environment
- Enhance internal communication channels improving employee satisfaction ratings by 25%
- Conduct satisfaction surveys to identify improvement areas
- Create an internal communication platform for real-time updates
- Implement weekly team meetings to engage open communication
- Implement a recognition scheme, appreciating 100% exceptional employee contributions
- Communicate the scheme to all employees
- Develop a structure for the recognition scheme
- Draft criteria for identifying exceptional employee contributions
- Conduct bi-weekly innovative team-building activities to boost morale by 30%
3. OKRs to enhance communication with general contractors for increased project awards
- Enhance communication with general contractors for increased project awards
- Secure at least 10 more submittal quotes from general contractors each week
- Follow up on previously sent quote requests every week
- Post weekly inquiries on general contractor forums or job boards
- Reach out daily to at least two new general contractors for quotes
- Raise project award rate by 30% over the next quarter through effective negotiation
- Track and analyze negotiation outcomes regularly
- Establish robust, fair negotiation strategies and practices
- Train team members on effective negotiation techniques
- Maintain a 90% rate on timely, accurate responses to contractor inquiries
- Conduct regular response accuracy evaluations
- Implement a tracking system for contractor inquiries
- Schedule daily dedicated time for query responses
4. OKRs to strengthen and maintain stakeholder relations through effective communication
- Strengthen and maintain stakeholder relations through effective communication
- Establish a regular bi-monthly virtual stakeholders meeting to update initiative progress
- Schedule bi-monthly virtual meetings
- Prepare regular initiative progress updates
- Identify relevant stakeholders for virtual meetings
- Ensure 100% documentation and communication of all changes in initiatives to stakeholders
- Distribute changes in initiatives through emails/reports
- Develop a standardized change documentation process
- Implement regular update meetings with stakeholders
- Adequately prepare for and successfully review 90% of User Acceptance Testing scenarios
- Identify and understand all possible User Acceptance Testing scenarios
- Develop a detailed and comprehensive review plan
- Implement the plan and analyse each testing outcome
5. OKRs to boost donor engagement significantly
- Boost donor engagement significantly
- Increase repeat donations by 30%
- Implement a monthly giving program
- Offer exclusive benefits to repeat donors
- Improve donor communication through personalized thank-you notes
- Grow engagement rate on donor communications by 25%
- Implement engaging storytelling in donor communications
- Initiate personalized outreach to engage and appreciate existing donors
- Increase frequency and quality of donor updates/newsletters
- Improve donor retention rate by 15%
- Implement personalized acknowledgment letters for consistent donors
- Develop engaging and informative regular newsletters
- Enhance relationships through frequent interaction and engagement
6. OKRs to devise the optimal work environment in the firm
- Devise the optimal work environment in the firm
- Implement staff-chosen workplace improvements in at least 3 areas
- Review and prioritize the improvement suggestions given
- Survey staff for improvement suggestions in different areas
- Carry out prioritized improvement plans
- Reduce office complaints by 50% as per HR records
- Implement regular team-building activities to improve rapport
- Initiate open forums for addressing grievances
- Enhance employee appraisal system transparency
- Increase employee satisfaction by 25% measured by internal surveys
- Enhance internal communication strategies
- Implement regular feedback and recognition programs
- Promote work-life balance initiatives
7. OKRs to launch a successful employee advocacy program
- Launch a successful employee advocacy program
- Measure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- Train 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- Increase internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
8. OKRs to communicate product support advancements by us and our partners
- Communicate product support advancements by us and our partners
- Increase monthly progress report releases to partners by 50%
- Boost staff resources for report creation and distribution
- Identify partners needing more frequent reports
- Implement a more efficient report-generation process
- Establish a bi-weekly structured feedback loop with all key partners
- Outline and communicate a bi-weekly meeting schedule
- Develop a comprehensive feedback agenda
- Implement a system for documenting and tracking feedback
- Achieve 25% engagement increase on shared progress updates across all platforms
- Amplify shares by creating engaging, easily shareable content
- Implement interactive elements in progress updates
- Promote user-generated content sharing
9. OKRs to enhance employee dedication via communication optimization
- Enhance employee dedication via communication optimization
- Reduce communication gap by achieving 85% timely response rate on internal chat platform
- Implement automatic reminders for unanswered chats every two hours
- Train employees on the importance of timely responses
- Monitor response rates weekly and address lapses
- Implement bi-weekly team meetings to increase interaction by 60%
- Track and measure meeting interaction increase
- Establish a bi-weekly team meeting schedule
- Prepare relevant discussion points to stimulate interaction
- Accomplish 90% positive feedback on anonymous communication satisfaction survey
10. OKRs to strengthen customer engagement through effective communication
- Strengthen customer engagement through effective communication
- Increase positive client feedback on communication by 40%
- Organize weekly updates/meetings with all clients
- Implement a structured communication plan with clients
- Train staff in effective customer communication
- Conduct bi-weekly virtual meetings with top 10 clients
- Prepare agenda focused on client's needs for each meeting
- Schedule recurring bi-weekly virtual meetings with each client
- Follow-up with meeting minutes and action plans after each session
- Increase response rate to customer queries by 30%
- Design and implement an efficient customer query tracking system
- Initiate follow-up procedures for unresolved customer queries
- Train staff in effective and timely customer interaction methods
11. OKRs to improve responsiveness to residents' emails
- Improve responsiveness to residents' emails
- Create an organized system to track received and replied emails effectively
- Regularly update and maintain your email tracking system
- Implement a priority tagging system for urgent mails
- Setup categorization labels within your email client
- Decrease average email response time to under 24 hours for 90% of emails
- Schedule dedicated hours for responding to emails
- Set up notifications to alert on received emails
- Implement an email management system
- Receive positive feedback on communication from 80% of the residents
- Draft and distribute clear and concise communication to residents
- Provide response to feedback and adjust communication methods accordingly
- Regularly solicit feedback on communication methods
12. OKRs to improve overall HR efficiency and employee satisfaction
- Improve overall HR efficiency and employee satisfaction
- Reduce time-to-hire by 20%
- Implement streamlined, efficient hiring processes
- Develop and provide virtual interview capabilities
- Utilize AI for initial candidate screening
- Increase employee engagement survey scores by 15%
- Enhance internal communication about company goals and progress
- Recognize and reward employee achievements regularly
- Implement a team-building program to strengthen employee relationships
- Implement at least two new employee well-being initiatives
- Develop and launch the chosen initiatives
- Research different types of employee well-being initiatives
- Select two initiatives that will best support our team
13. OKRs to enhance supporter engagement significantly
- Enhance supporter engagement significantly
- Boost interactions per supporter (comments, likes, shares) by 15%
- Implement daily engaging, high-quality content for users
- Utilize user-generated content on our platforms
- Run competitions to increase audience engagement
- Secure 25% more repeat donations from existing supporters
- Increase frequency of fund use reporting to donors
- Implement a loyalty program with exclusive benefits
- Develop personalized communication strategies for existing supporters
- Increase average monthly active users by 20%
- Develop a robust digital marketing strategy for user acquisition
- Implement a user-friendly interface for improved customer experience
- Promote user engagement through interactive content and incentives
14. OKRs to craft an inspiring shared company mission, vision, and core values
- Craft an inspiring shared company mission, vision, and core values
- Successfully communicate new mission and values to 100% of the workforce
- Distribute written copies of the mission/values to all employees for reference
- Arrange an all-staff meeting to announce and explain the new vision
- Create a clear, engaging presentation outlining the mission and values
- Document and finalize mission, vision, and core values by week 8
- Draft mission, vision, and core values statements
- Revise and finalize documents by week 8
- Gather team feedback on drafts
- Conduct 10 brainstorming sessions with key stakeholders for idea generation
- Arrange suitable times for 10 brainstorming sessions
- Prepare materials needed for effective idea generation
- Identify and contact key stakeholders for brainstorming sessions
15. OKRs to to enhance and maximize business stakeholder engagement
- To enhance and maximize business stakeholder engagement
- Increase interaction rate on professional social networks by 30%
- Increase frequency of timely and relevant posts
- Initiate networking events and online discussions
- Develop and implement engaging content strategy regularly
- Secure 15% increase in returning clients through improved communication strategies
- Implement weekly newsletters highlighting service benefits and company updates
- Offer personalized follow-ups to assess client satisfaction post-service
- Launch engaging client loyalty program with exclusive benefits
- Arrange and execute two productive stakeholder meetings monthly
- Develop and distribute agenda prior to meetings
- Identify key stakeholders to include in monthly meetings
- Schedule two monthly meetings accommodating stakeholders' availability
Communications Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Communications Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communications Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve an 80+ score in work output
- OKRs to improve system performance with high uptime and reduced latency
- OKRs to improve consulting services
- OKRs to establish robust autonomy and project management systems
- OKRs to consolidate and streamline server infrastructure
- OKRs to gain comprehensive knowledge about the agency operations in business
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.