OKR template to boost donor engagement significantly

The goal in this OKR is to significantly increase donor engagement. Specifically, it is targeted at increasing repeat donations by 30%. The tactics to be employed involve implementing a monthly giving program, offering unique benefits to ongoing donors and improving donor communication with personalized thank-you notes.

Another aspect of this OKR is to grow the engagement rate on donor communications by 25%. The initiatives dedicated to achieving that include employing engaging storytelling in donor communications, initiating personalized outreach to engage and appreciate existing donors, and increasing the regularity and quality of donor update newsletters.

The final objective in this OKR is to enhance donor retention by 15%. The strategy for achieving this involves implementing personalized acknowledgement letters for regular donors, creating engaging and informative regular newsletters, and enhancing relationships through frequent interaction and engagement.

This OKR comprehensively outlines a plan with milestones for achieving higher donor interaction and engagement. It focuses on improving the experience of the donors and consequently increasing repeat donations, the engagement rate, and the overall donor retention rate.