OKR template to elevate donor engagement levels

public-lib · Published about 1 month ago

The OKR aims to enhance donor engagement levels, with three main outlined objectives. The first objective is improving the retention of recurring donors by 15%. Strategies to achieve this include regular updates on the impacts of donations, increased social media interaction, and implementing personalized thank-you notes for donors.

The second objective is to boost the monthly regular donor communication frequency by 30%. This will be accomplished by setting up weekly donor update calls, initiating regular social media interactions with donors, and creating a more engaging donor email newsletter.

The third objective focuses on increasing the quantity of successful fundraising events by 20%. The initiatives to fulfil this goal include devising an outreach plan for potential sponsors, implementing promotion strategies on various platforms, and identifying and analysing top previous successful fundraising events.

Overall, the OKR focuses on redefining the organization’s approach towards donors. It recognizes the importance of regular communication, appreciation, and the value of fundraising events in maintaining and increasing donor engagement levels.
  • ObjectiveElevate donor engagement levels
  • Key ResultImprove retention of recurring donors by 15%
  • TaskRegularly update donors on the impacts of their donations
  • TaskIncrease interaction with donors via social media
  • TaskImplement a personalized thank-you note system for donors
  • Key ResultIncrease monthly regular donor communication frequency by 30%
  • TaskImplement weekly donor update calls
  • TaskInitiate regular social media interactions with donors
  • TaskCreate a more engaging donor email newsletter
  • Key ResultGrow number of successful fundraising events by 20%
  • TaskDevelop an outreach plan for potential sponsors
  • TaskImplement promotion strategies on various platforms
  • TaskIdentify and analyze top previous successful fundraising events
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