OKR template to expand our base of regular donors
The OKR titled "Expand our base of regular donors" focuses on three main objectives. The first outcome is to enhance the donation retention rate by 15% through captivating newsletters and current updates. This improvement will be achieved by boosting personalized content in newsletters, sharing success stories, and periodically conducting surveys for donor feedback.
The second outcome is establishing alliances with ten local businesses for additional donation incentives. This aim will be met by following up with firms through phone calls or meetings, composing and sending partnership proposal letters to the businesses, and identifying potential businesses locally for partnerships.
The third outcome of this OKR is to increase the donor database by 25% via targeted marketing campaigns. This goal will be realized by monitoring campaign effectiveness and modifying as needed, formulating tailored donation marketing campaigns, and identifying potential donors within the target market.
In implementing all these, the OKR aims to broaden the organization's foundation of regular donors significantly. The measures are strategic and cater to both donor retention and acquisition of new donors, thus ensuring constant financial support for various projects.
The second outcome is establishing alliances with ten local businesses for additional donation incentives. This aim will be met by following up with firms through phone calls or meetings, composing and sending partnership proposal letters to the businesses, and identifying potential businesses locally for partnerships.
The third outcome of this OKR is to increase the donor database by 25% via targeted marketing campaigns. This goal will be realized by monitoring campaign effectiveness and modifying as needed, formulating tailored donation marketing campaigns, and identifying potential donors within the target market.
In implementing all these, the OKR aims to broaden the organization's foundation of regular donors significantly. The measures are strategic and cater to both donor retention and acquisition of new donors, thus ensuring constant financial support for various projects.
Expand our base of regular donors
Improve donor retention rate by 15% via engaging newsletters and updates
Increase personalized content in donor newsletters- Share success stories in update communications
- Implement quarterly surveys for donor feedback
- Establish partnerships with 10 local businesses for new donation incentives
- Follow-up with businesses via phone call or meeting
- Draft and send partnership proposal letters to businesses
- Identify and list potential local businesses for partnerships
- Increase donor database by 25% through targeted marketing campaigns
- Track campaign effectiveness and adjust as needed
- Develop tailored donation marketing campaigns
- Identify potential donors within target market