Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Targeted Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Targeted Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Targeted Marketing OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Targeted Marketing OKRs examples
We've added many examples of Targeted Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to increase sales of coaching services to independent professionals
ObjectiveIncrease sales of coaching services to independent professionals
KRAchieve 25% repeat business from coached independent professionals seeking follow-up services
Develop tailored follow-up programs for coached professionals- Send personalized reminders about potential service needs
- Offer discounts for returning customers
- KRGenerate a 10% lead-to-sale conversion rate through targeted marketing campaigns
- Analyze customer data to identify potential leads
- Monitor and tweak campaigns to maximize conversion
- Develop personalized, targeted marketing strategies
- KRSecure 20 new independent professionals for one-on-one coaching sessions
- Conduct networking events to attract potential clientele
- Create marketing content targeting independent professionals
- Offer referral discounts for connecting new professionals
OKRs to expand our base of regular donors
- ObjectiveExpand our base of regular donors
- KRImprove donor retention rate by 15% via engaging newsletters and updates
- Increase personalized content in donor newsletters
- Share success stories in update communications
- Implement quarterly surveys for donor feedback
- KREstablish partnerships with 10 local businesses for new donation incentives
- Follow-up with businesses via phone call or meeting
- Draft and send partnership proposal letters to businesses
- Identify and list potential local businesses for partnerships
- KRIncrease donor database by 25% through targeted marketing campaigns
- Track campaign effectiveness and adjust as needed
- Develop tailored donation marketing campaigns
- Identify potential donors within target market
OKRs to double Accelerator's demo call volume
- ObjectiveDouble Accelerator's demo call volume
- KRIncrease leads pipeline by 40% through targeted marketing campaigns
- Identify key demographics for targeted marketing campaigns
- Implement campaigns and track conversion rates
- Develop compelling and personalized advertising content
- KRImprove demo call schedule efficiency by 20% to host more calls
- Prioritize and batch similar demo calls together
- Implement time-saving tools to automate the scheduling process
- Reduce unnecessary call duration by streamlining demo content
- KRElevate conversion rate of leads to demo calls by 30%
- Enhance demo call scripts to better engage leads
- Implement a targeted follow-up strategy for all leads
- Invest in additional conversion rate optimization tools
OKRs to broaden the company's customer reach
- ObjectiveBroaden the company's customer reach
- KRSecure 20% new signups to our service from targeted marketing campaigns
- Identify target audience demographics for marketing campaigns
- Develop and implement personalized marketing strategies
- Monitor signup rates and adjust strategies as necessary
- KRReduce customer churn rate by 10% through improvement in customer service
- Provide training to improve team's customer service skills
- Implement a proactive customer engagement strategy
- Initiate a customer feedback loop for continual improvement
- KREnhance referral program to achieve a 15% customer growth through referrals
- Develop targeted marketing promoting referral program
- Enhance referral benefits and incentives for loyal customers
- Implement a tracking system for referral conversions
OKRs to boost our digital subscription numbers
- ObjectiveBoost our digital subscription numbers
- KRReduce subscription churn rate by 5% by enhancing user experience and satisfaction
- Implement regular feedback mechanism to understand user satisfaction
- Enhance customer support for quicker issue resolution
- Develop personalized content to cater to user preferences and interests
- KRConvert 10% of website visitors into digital subscription sign-ups
- Improve site UX for easy signup process
- Implement engaging pop-ups for subscription sign-ups
- Offer exclusive content to digital subscribers
- KRIncrease website traffic by 20% through targeted marketing tactics
- Launch targeted social media ad campaigns
- Identify and utilize keywords relevant to target audience
- Implement Search Engine Optimization techniques
OKRs to boost asset retention and expansion in vital segments
- ObjectiveBoost asset retention and expansion in vital segments
- KRReduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- KRIncrease asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- KRAccelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
OKRs to increase client engagement through targeted sales promotion emails
- ObjectiveIncrease client engagement through targeted sales promotion emails
- KRGenerate 15% more sales from email marketing promotions
- Segment email lists for targeted promotions
- Test various call-to-action placements within email
- Enhance email subject lines to increase open rates
- KRReduce the unsubscribe rate of email recipients below 5%
- Improve email content to cater to subscriber interests
- Incorporate personalized touches to each email
- Adjust email frequency to avoid inundation
- KRAchieve a 20% increase in email campaign CTR (Click Through Rates)
- Include compelling call-to-action cues in every email
- Revise email subject lines to spark customer curiosity
- Optimize email content to specifically target audiences
OKRs to improve search engine rankings for targeted keywords
- ObjectiveIncrease organic search traffic for target keywords
- KRIncrease number of backlinks from reputable websites
- KRImprove website content relevancy to target keywords
- KRUtilize on-page optimization techniques to improve search rankings
- KREnhance page loading speed for better user experience
OKRs to improve user acquisition through targeted referral programs
- ObjectiveIncrease user acquisition through targeted referral programs
- KRAnalyze referral data to optimize and improve future campaigns
- KRLaunch 3 new referral campaigns with personalized incentives
- KRIncrease referral conversion rate by 20% through A/B testing
- KRAchieve 50% growth in referred users compared to last quarter
OKRs to accelerate revenue growth in the APAC region
- ObjectiveAccelerate revenue growth in the APAC region
- KRDevelop and retain 15% more high-value customer contracts in the region
- Implement a robust client retention strategy
- Create personalized contract offers for these customers
- Identify potential high-value customers in the region
- KRBoost sales output by 20% through the introduction of targeted marketing campaigns
- Identify target audience for each product or service
- Implement and monitor effectiveness of campaigns
- Develop customized marketing campaigns for each audience
- KRImprove upselling rate by 30% by enhancing customer service training
- Develop strategies for encouraging customer upselling
- Implement advanced customer service training for all staff
- Monitor and provide feedback on upselling techniques
Targeted Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Targeted Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance operational efficiency, certify employees, and increase team revenue
- OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- OKRs to boost sales by 20% in the next quarter
- OKRs to enhance quality assurance protocols and effectiveness
- OKRs to enhance overall company profitability
- OKRs to improve staff retention and foster a positive work culture