4 customisable OKR examples for Donor Retention
What are Donor Retention OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Donor Retention to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Donor Retention OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Donor Retention OKRs examples
You will find in the next section many different Donor Retention Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance stewardship to boost donor retention
Enhance stewardship to boost donor retention
Increase donor retention rate by 10% with personalized thank you messages
Develop customized thank you notes for each donor
Implement a system to track donor communication
Identify personal details of donors for tailored messages
Improve overall donor satisfaction score by 15% via enhanced customer service
Establish a prompt and friendly donor query response system
Implement customer service training for all donation handling staff
Regularly gather and implement donor feedback
Reduce donor attrition by 5% through quarterly donor engagement activities
Implement personalized communication strategies to retain donors
Develop engaging outreach programs for consistent donor interaction
Analyze feedback to improve future donor engagement activities
2. OKRs to boost donor engagement significantly
Boost donor engagement significantly
Increase repeat donations by 30%
Implement a monthly giving program
Offer exclusive benefits to repeat donors
Improve donor communication through personalized thank-you notes
Grow engagement rate on donor communications by 25%
Implement engaging storytelling in donor communications
Initiate personalized outreach to engage and appreciate existing donors
Increase frequency and quality of donor updates/newsletters
Improve donor retention rate by 15%
Implement personalized acknowledgment letters for consistent donors
Develop engaging and informative regular newsletters
Enhance relationships through frequent interaction and engagement
3. OKRs to enhance supporter engagement significantly
Enhance supporter engagement significantly
Boost interactions per supporter (comments, likes, shares) by 15%
Implement daily engaging, high-quality content for users
Utilize user-generated content on our platforms
Run competitions to increase audience engagement
Secure 25% more repeat donations from existing supporters
Increase frequency of fund use reporting to donors
Implement a loyalty program with exclusive benefits
Develop personalized communication strategies for existing supporters
Increase average monthly active users by 20%
Develop a robust digital marketing strategy for user acquisition
Implement a user-friendly interface for improved customer experience
Promote user engagement through interactive content and incentives
4. OKRs to expand our base of regular donors
Expand our base of regular donors
Improve donor retention rate by 15% via engaging newsletters and updates
Increase personalized content in donor newsletters
Share success stories in update communications
Implement quarterly surveys for donor feedback
Establish partnerships with 10 local businesses for new donation incentives
Follow-up with businesses via phone call or meeting
Draft and send partnership proposal letters to businesses
Identify and list potential local businesses for partnerships
Increase donor database by 25% through targeted marketing campaigns
Track campaign effectiveness and adjust as needed
Develop tailored donation marketing campaigns
Identify potential donors within target market
Donor Retention OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Donor Retention OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Donor Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance in-house legal team for aggressive business growth
OKRs to improve effectiveness of vendor management as a recruiter
OKRs to enhance soft skill proficiency for effective project documentation
OKRs to create a comprehensive and applicable certification exam
OKRs to improve content conversion rates through A/B testing
OKRs to boost client insurance adoption rate by 50%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.