What are Donor Retention OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Donor Retention to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Donor Retention OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Donor Retention OKRs examples
You will find in the next section many different Donor Retention Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance stewardship to boost donor retention
- ObjectiveEnhance stewardship to boost donor retention
- KRIncrease donor retention rate by 10% with personalized thank you messages
- Develop customized thank you notes for each donor
- Implement a system to track donor communication
- Identify personal details of donors for tailored messages
- KRImprove overall donor satisfaction score by 15% via enhanced customer service
- Establish a prompt and friendly donor query response system
- Implement customer service training for all donation handling staff
- Regularly gather and implement donor feedback
- KRReduce donor attrition by 5% through quarterly donor engagement activities
- Implement personalized communication strategies to retain donors
- Develop engaging outreach programs for consistent donor interaction
- Analyze feedback to improve future donor engagement activities
OKRs to boost donor engagement significantly
- ObjectiveBoost donor engagement significantly
- KRIncrease repeat donations by 30%
- Implement a monthly giving program
- Offer exclusive benefits to repeat donors
- Improve donor communication through personalized thank-you notes
- KRGrow engagement rate on donor communications by 25%
- Implement engaging storytelling in donor communications
- Initiate personalized outreach to engage and appreciate existing donors
- Increase frequency and quality of donor updates/newsletters
- KRImprove donor retention rate by 15%
- Implement personalized acknowledgment letters for consistent donors
- Develop engaging and informative regular newsletters
- Enhance relationships through frequent interaction and engagement
OKRs to enhance supporter engagement significantly
- ObjectiveEnhance supporter engagement significantly
- KRBoost interactions per supporter (comments, likes, shares) by 15%
- Implement daily engaging, high-quality content for users
- Utilize user-generated content on our platforms
- Run competitions to increase audience engagement
- KRSecure 25% more repeat donations from existing supporters
- Increase frequency of fund use reporting to donors
- Implement a loyalty program with exclusive benefits
- Develop personalized communication strategies for existing supporters
- KRIncrease average monthly active users by 20%
- Develop a robust digital marketing strategy for user acquisition
- Implement a user-friendly interface for improved customer experience
- Promote user engagement through interactive content and incentives
OKRs to expand our base of regular donors
- ObjectiveExpand our base of regular donors
- KRImprove donor retention rate by 15% via engaging newsletters and updates
- Increase personalized content in donor newsletters
- Share success stories in update communications
- Implement quarterly surveys for donor feedback
- KREstablish partnerships with 10 local businesses for new donation incentives
- Follow-up with businesses via phone call or meeting
- Draft and send partnership proposal letters to businesses
- Identify and list potential local businesses for partnerships
- KRIncrease donor database by 25% through targeted marketing campaigns
- Track campaign effectiveness and adjust as needed
- Develop tailored donation marketing campaigns
- Identify potential donors within target market
Donor Retention OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Donor Retention OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Donor Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization OKRs to ensure provision of top-tier, cost-efficient education OKRs to enhance platform performance through strategic commercial projects OKRs to boost audience loyalty and brand affiliation OKRs to enhance stakeholder and senior management engagement in product line discussions OKRs to establish an active social media volunteer team