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10 OKR examples for Communications Manager

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What are Communications Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Communications Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Communications Manager OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Communications Manager OKRs examples

You will find in the next section many different Communications Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to communicate product support advancements by us and our partners

  • ObjectiveCommunicate product support advancements by us and our partners
  • KRIncrease monthly progress report releases to partners by 50%
  • TaskBoost staff resources for report creation and distribution
  • TaskIdentify partners needing more frequent reports
  • TaskImplement a more efficient report-generation process
  • KREstablish a bi-weekly structured feedback loop with all key partners
  • TaskOutline and communicate a bi-weekly meeting schedule
  • TaskDevelop a comprehensive feedback agenda
  • TaskImplement a system for documenting and tracking feedback
  • KRAchieve 25% engagement increase on shared progress updates across all platforms
  • TaskAmplify shares by creating engaging, easily shareable content
  • TaskImplement interactive elements in progress updates
  • TaskPromote user-generated content sharing

OKRs to align business operations towards 2030 strategic outcomes

  • ObjectiveAlign business operations towards 2030 strategic outcomes
  • KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
  • TaskSchedule feedback sessions for queries and discussions
  • TaskDevelop easy-to-understand materials explaining 2030 stratagem
  • TaskConduct staff workshops on 2030 strategic outcomes
  • KRDefine and communicate the 2030 strategic outcomes to all departments
  • TaskDevelop clear, concise 2030 strategic outcomes
  • TaskCreate a comprehensive communication plan
  • TaskDisseminate material to all department heads
  • KRImplement 10% of strategic initiatives related to 2030 outcomes
  • TaskPrioritize and select 10% for immediate implementation
  • TaskIdentify key strategic initiatives impacting 2030 outcomes
  • TaskDevelop and begin execution of implementation plans

OKRs to enhance employee dedication via communication optimization

  • ObjectiveEnhance employee dedication via communication optimization
  • KRReduce communication gap by achieving 85% timely response rate on internal chat platform
  • TaskImplement automatic reminders for unanswered chats every two hours
  • TaskTrain employees on the importance of timely responses
  • TaskMonitor response rates weekly and address lapses
  • KRImplement bi-weekly team meetings to increase interaction by 60%
  • TaskTrack and measure meeting interaction increase
  • TaskEstablish a bi-weekly team meeting schedule
  • TaskPrepare relevant discussion points to stimulate interaction
  • KRAccomplish 90% positive feedback on anonymous communication satisfaction survey

OKRs to boost donor engagement significantly

  • ObjectiveBoost donor engagement significantly
  • KRIncrease repeat donations by 30%
  • TaskImplement a monthly giving program
  • TaskOffer exclusive benefits to repeat donors
  • TaskImprove donor communication through personalized thank-you notes
  • KRGrow engagement rate on donor communications by 25%
  • TaskImplement engaging storytelling in donor communications
  • TaskInitiate personalized outreach to engage and appreciate existing donors
  • TaskIncrease frequency and quality of donor updates/newsletters
  • KRImprove donor retention rate by 15%
  • TaskImplement personalized acknowledgment letters for consistent donors
  • TaskDevelop engaging and informative regular newsletters
  • TaskEnhance relationships through frequent interaction and engagement

OKRs to enhance efficiency and effectiveness of internal communications

  • ObjectiveEnhance efficiency and effectiveness of internal communications
  • KRImplement a collaborative tool to reduce email communication by 50%
  • TaskIdentify suitable collaborative tools for team communication
  • TaskMonitor and measure reduction in email usage
  • TaskTrain team on the usage of the selected tool
  • KRAchieve a 25% increase in staff participation in internal communications feedback surveys
  • TaskImplement staff incentives for survey participation
  • TaskRegularly promote surveys through company-wide communications
  • TaskDevelop engaging, concise surveys for easier completion
  • KRDevelop an internal communications strategy and get approval from all department heads
  • TaskSchedule meetings with department heads for feedback
  • TaskRevise and finalize strategy based on received approval
  • TaskDraft an initial internal communications strategy proposal

OKRs to devise the optimal work environment in the firm

  • ObjectiveDevise the optimal work environment in the firm
  • KRImplement staff-chosen workplace improvements in at least 3 areas
  • TaskReview and prioritize the improvement suggestions given
  • TaskSurvey staff for improvement suggestions in different areas
  • TaskCarry out prioritized improvement plans
  • KRReduce office complaints by 50% as per HR records
  • TaskImplement regular team-building activities to improve rapport
  • TaskInitiate open forums for addressing grievances
  • TaskEnhance employee appraisal system transparency
  • KRIncrease employee satisfaction by 25% measured by internal surveys
  • TaskEnhance internal communication strategies
  • TaskImplement regular feedback and recognition programs
  • TaskPromote work-life balance initiatives

OKRs to foster a comprehensive feedback culture

  • ObjectiveFoster a comprehensive feedback culture
  • KRDecrease negative feedback issues by 30% through improvement interventions
  • TaskDevelop and implement a comprehensive customer service training program
  • TaskRegularly analyze customer satisfaction surveys for improvement areas
  • TaskRevise and optimize internal processes associated with customer complaints
  • KROrganize four constructive feedback workshops for all staff members
  • TaskOutline the key goals and topics for each feedback workshop
  • TaskArrange for appropriate facilities and equipment to host workshops
  • TaskSend invites and workshop agenda to all staff members
  • KRImplement confidential weekly team feedback surveys increasing participation by 60%

OKRs to communicate the qualitative impact of our affordable housing initiatives

  • ObjectiveCommunicate the qualitative impact of our affordable housing initiatives
  • KRCollaborate with three professional photographers for high-quality project visuals
  • TaskSchedule and coordinate photoshoots with chosen photographers
  • TaskDiscuss project needs and negotiate terms
  • TaskIdentify and reach out to potential photographer collaborations
  • KRConduct 20+ interviews with beneficiaries to compile firsthand impact stories
  • TaskIdentify and list 20+ beneficiaries for interviewing
  • TaskCompile and write impact stories from interviews
  • TaskSchedule and conduct beneficiary interviews
  • KRPublish a concise, well-designed 30-page annual report showcasing impact stories and visuals
  • TaskDesign and layout the 30-page report
  • TaskCompile impactful stories and relevant achievements
  • TaskProofread, edit, and publish the report

OKRs to boost internal outreach and enhance brand recognition

  • ObjectiveBoost internal outreach and enhance brand recognition
  • KRAchieve a 30% increase in employee engagement in company wide initiatives
  • TaskCreate engaging, inclusive intra-office communication channels
  • TaskImplement regular employee feedback sessions on company initiatives
  • TaskRecognize and reward active employee participation in initiatives
  • KRGain 20% more followers on all company social media platforms
  • TaskCreate engaging and shareable content consistently
  • TaskFoster collaboration with relevant influencers
  • TaskImplement targeted ad campaigns on each platform
  • KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
  • TaskImplement, measure, and adjust the promotional strategies
  • TaskIdentify relevant platforms for brand promotion activities
  • TaskPlan and develop engaging promotional content

OKRs to foster a motivational and engaging work environment

  • ObjectiveFoster a motivational and engaging work environment
  • KREnhance internal communication channels improving employee satisfaction ratings by 25%
  • TaskConduct satisfaction surveys to identify improvement areas
  • TaskCreate an internal communication platform for real-time updates
  • TaskImplement weekly team meetings to engage open communication
  • KRImplement a recognition scheme, appreciating 100% exceptional employee contributions
  • TaskCommunicate the scheme to all employees
  • TaskDevelop a structure for the recognition scheme
  • TaskDraft criteria for identifying exceptional employee contributions
  • KRConduct bi-weekly innovative team-building activities to boost morale by 30%

Communications Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Communications Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

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