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3 OKR examples for Impact Communication

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What are Impact Communication OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Impact Communication to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Impact Communication OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Impact Communication OKRs examples

We've added many examples of Impact Communication Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to communicate the qualitative impact of our affordable housing initiatives

  • ObjectiveCommunicate the qualitative impact of our affordable housing initiatives
  • KRCollaborate with three professional photographers for high-quality project visuals
  • TaskSchedule and coordinate photoshoots with chosen photographers
  • TaskDiscuss project needs and negotiate terms
  • TaskIdentify and reach out to potential photographer collaborations
  • KRConduct 20+ interviews with beneficiaries to compile firsthand impact stories
  • TaskIdentify and list 20+ beneficiaries for interviewing
  • TaskCompile and write impact stories from interviews
  • TaskSchedule and conduct beneficiary interviews
  • KRPublish a concise, well-designed 30-page annual report showcasing impact stories and visuals
  • TaskDesign and layout the 30-page report
  • TaskCompile impactful stories and relevant achievements
  • TaskProofread, edit, and publish the report

OKRs to enhance impactful self-communication skills

  • ObjectiveEnhance impactful self-communication skills
  • KRApply new communication skills to receive positive feedback from 5 colleagues
  • TaskExhibit positivity in body language and tone
  • TaskUse constructive responses when giving feedback
  • TaskPractice active listening during office conversations
  • KRAttend minimum 3 work communication improvement workshops
  • TaskSchedule and attend these workshops
  • TaskSelect and register for three suitable workshops
  • TaskResearch different communication improvement workshops
  • KRRead at least 2 books on effective self-communication
  • TaskPurchase or borrow selected books
  • TaskResearch and select two books on effective self-communication
  • TaskDedicate time daily to read both books

OKRs to launch a successful employee advocacy program

  • ObjectiveLaunch a successful employee advocacy program
  • KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
  • TaskImplement customer advocacy strategies effectively
  • TaskIdentify key metrics for evaluating brand impact
  • TaskAnalyze and report increased brand impact
  • KRTrain 75% of employees on advocacy program within quarter
  • TaskIdentify suitable advocacy program instructors
  • TaskSchedule advocacy training sessions for employees
  • TaskMonitor and document participation rates
  • KRIncrease internal program adoption by 25%
  • TaskImplement incentive schemes for program adoption
  • TaskDevelop engaging internal communication about program benefits
  • TaskProvide comprehensive training for effective program usage

Impact Communication OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Impact Communication OKR templates

We have more templates to help you draft your team goals and OKRs.

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