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What are Content Marketing Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Marketing Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Marketing Strategist OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Marketing Strategist OKRs examples
You will find in the next section many different Content Marketing Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to amplify our brand visibility through strategic content marketing
ObjectiveAmplify our brand visibility through strategic content marketing
KRDrive a 25% growth in newsletter subscriptions with engaging blog posts- KRGenerate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to boost lead conversions through improved touchpoint content
- ObjectiveBoost lead conversions through improved touchpoint content
- KREnhance lead conversion rates by 20% through content refinement strategies
- Regularly update content based on customer feedback and analytics
- Implement A/B testing for content variation outcomes
- increase engagement with personalized and topic-focused content
- KRExceed industry standard engagement metrics by 15% with superior content interaction
- Investigate successful competitor strategies on content interaction
- Implement a robust content promotion plan
- Develop higher quality, interactive, and engaging content
- KRDevelop and implement 10 high-quality pieces of content per touchpoint
- Implement content across identified touchpoints
- Identify 10 touchpoints for content distribution
- Create 10 unique, high-quality content pieces
OKRs to enhance triggering and conversion rates through effective marketing strategies
- ObjectiveEnhance triggering and conversion rates through effective marketing strategies
- KRElevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- KRBoost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- KRIncrease the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
OKRs to boost revenue contribution from email marketing
- ObjectiveBoost revenue contribution from email marketing
- KRIncrease email subscriber base by 25%
- Implement a high-converting pop-up subscription form on the website
- Promote the email newsletter on all social media platforms
- Offer exclusive content for subscribers only
- KRAchieve an open rate of 30% for all marketing emails
- Craft engaging, personalized subject lines for each email
- Regularly test and optimize email content
- Segment email lists for targeted marketing
- KRIncrease conversion rate from email traffic to 5%
- Implement personalized email marketing strategies
- Optimize email design for mobile users
- A/B test different subject lines and call-to-actions
OKRs to boost email's contribution to total revenue
- ObjectiveBoost email's contribution to total revenue
- KRIncrease email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- KRAugment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- KREnhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
OKRs to grow the mailing list and expand the reachable demographic
- ObjectiveGrow the mailing list and expand the reachable demographic
- KRBoost open rate by 10% via improved subject lines and personalization tactics
- Test and analyze different subject line variations
- Research industry trends for effective email subject lines
- Implement personalization tactics in email marketing strategy
- KRAchieve a 20% increase in new email subscriptions
- Implement a pop-up sign-up form on the home page
- Promote sign-up incentives on social channels
- Offer exclusive content for email subscribers
- KRDecrease bounce rate by 15% through list cleaning efforts
- Analyze email lists to identify unengaged subscribers
- Purge unresponsive email addresses periodically
- Segment lists based on user behavior and engagement
OKRs to enhance the effectiveness of our marketing strategy
- ObjectiveEnhance the effectiveness of our marketing strategy
- KRImprove email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- KRDrive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- KRIncrease social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
OKRs to accelerate client acquisition through our lead magnet
- ObjectiveAccelerate client acquisition through our lead magnet
- KREnhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- KRIncrease lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- KRConvert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
OKRs to boost subscriber count to 10,000 without relying on paid advertisements
- ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
- KRAchieve a retention rate of 90% through engagement strategies and personalized content
- Regularly analyze customer feedback to improve strategies
- Implement a comprehensive customer engagement strategy
- Develop personalized content aligned to customer interests
- KRDevelop and implement three strategic content partnerships to attract new audience
- Define target audience and identify desired content partners
- Implement partnership plans and measure success rates
- Develop partnership proposals, outlining mutual benefits
- KRGarner 1000 new subscribers every week through organic channel optimization
- Increase social media presence to drive website traffic
- Research SEO trends and optimize website content accordingly
- Develop a comprehensive content marketing strategy
OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- KRAchieve 15% increase in website traffic via personalized email marketing campaigns
- Analyze and adjust campaigns based on metrics
- Identify target audience for personalized email marketing
- Develop engaging, personalized email content
- KRSecure at least 10 qualified leads from top-tier target accounts each month
- Initiate contact and nurture relationships with leads
- Identify and research top-tier target accounts
- Develop personalized outreach strategies for each account
- KRGarner a 30% increase in social media following through targeted content promotion
- Identify and analyze the audience's content interests
- Develop and implement a tailored content strategy
- Regularly monitor and optimize content performance
Content Marketing Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Marketing Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to secure a senior role within next quarter's timeframe
- OKRs to improve self-serve onboarding
- OKRs to enhance enterprise-wide governance, risk, and compliance
- OKRs to accelerate understanding and mastery of company's business and processes
- OKRs to improve Continuous Integration process efficiency
- OKRs to streamline data architecture to enhance overall efficiency and decision-making