OKR template to boost revenue contribution from email marketing

public-lib · Published 5 months ago

Your OKR template

The overarching OKR here aims to enhance the profits from email marketing. The first objective revolves around expanding the email subscriber base by a quarter. Steps to achieve this include incorporating a proficient pop-up subscription form on the website, promoting the newsletter on all social media platforms, and offering subscribers exclusive content.

The next target is to achieve a 30% open rate for all marketing emails. This goal hinges on crafting engaging and personalized subject lines for each email. Other initiatives include regularly testing and optimizing email content and segmenting email lists for targeted marketing.

Following that, is an objective to bolster the conversion rate from email traffic to 5%. To attain this, the strategies include implementing tailored email marketing techniques, optimizing email design for mobile users, and performing a comparative analysis between different sets of subject lines and calls-to-action.

In short, this OKR is focused on optimizing all aspects of email marketing, from subscriber acquisition to engagement and conversion, in order to maximize revenue contribution from this channel.

ObjectiveBoost revenue contribution from email marketing
KRIncrease email subscriber base by 25%
Implement a high-converting pop-up subscription form on the website
Promote the email newsletter on all social media platforms
Offer exclusive content for subscribers only
KRAchieve an open rate of 30% for all marketing emails
Craft engaging, personalized subject lines for each email
Regularly test and optimize email content
Segment email lists for targeted marketing
KRIncrease conversion rate from email traffic to 5%
Implement personalized email marketing strategies
Optimize email design for mobile users
A/B test different subject lines and call-to-actions

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale