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What are Content Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Marketing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Marketing OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Marketing OKRs examples
You will find in the next section many different Content Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to amplify our brand visibility through strategic content marketing
ObjectiveAmplify our brand visibility through strategic content marketing
KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
KRGenerate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly
Conduct keyword research for highly searched terms in your industry
Optimize website content with selected keywords
KRBoost social media shares by 30% through effective content distribution
Create engaging, shareable content relevant to target audience
Utilize influencers for wider content distribution
Monitor and optimize content sharing strategies regularly
OKRs to use Content Marketing for growth
ObjectiveContent is a significant driver for growth
KR20 partners have joined our content partner program
KRIncrease traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
KRIncrease content-to-lead conversion to 9%
Add CTAs on all content websites
OKRs to drive recruitment via enhanced content marketing for virtual assistant services
ObjectiveDrive recruitment via enhanced content marketing for virtual assistant services
KRGenerate 15% more qualified leads through targeted content marketing campaigns
Produce quality, SEO-optimized content for marketing campaigns
Analyze campaign metrics to refine targeting strategies
Research industry trends to identify potential content topics
KRImprove conversion rates by 10% with engaging, persuasive service descriptions
Review and upgrade existing service descriptions for clarity and appeal
Implement customer feedback to enhance service descriptions
Conduct A/B testing to determine most compelling descriptions
KRIncrease website traffic by 30% through SEO-optimized content
Monitor website traffic regularly for improvements and keyword effectiveness
Update or create new SEO-optimized content using these keywords
Research and identify relevant keywords for our specific industry
OKRs to boost lead conversions through improved touchpoint content
ObjectiveBoost lead conversions through improved touchpoint content
KREnhance lead conversion rates by 20% through content refinement strategies
Regularly update content based on customer feedback and analytics
Implement A/B testing for content variation outcomes
increase engagement with personalized and topic-focused content
KRExceed industry standard engagement metrics by 15% with superior content interaction
Investigate successful competitor strategies on content interaction
Implement a robust content promotion plan
Develop higher quality, interactive, and engaging content
KRDevelop and implement 10 high-quality pieces of content per touchpoint
Implement content across identified touchpoints
Identify 10 touchpoints for content distribution
Create 10 unique, high-quality content pieces
OKRs to enhance triggering and conversion rates through effective marketing strategies
ObjectiveEnhance triggering and conversion rates through effective marketing strategies
KRElevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page
Create engaging, relevant content for the audience
Conduct A/B testing on various landing page designs
KRBoost social media engagement by 30% through regular, quality content posting
Develop engaging, relevant content that encourages interaction
Create a consistent posting schedule for all social media platforms
Implement promotional strategies to increase post visibility
KRIncrease the Open Rate of marketing emails by 25%
Segment email list for targeted, personalized content
Test different sending times and days
Improve subject lines to be more enticing and relevant
OKRs to boost revenue contribution from email marketing
ObjectiveBoost revenue contribution from email marketing
KRIncrease email subscriber base by 25%
Implement a high-converting pop-up subscription form on the website
Promote the email newsletter on all social media platforms
Offer exclusive content for subscribers only
KRAchieve an open rate of 30% for all marketing emails
Craft engaging, personalized subject lines for each email
Regularly test and optimize email content
Segment email lists for targeted marketing
KRIncrease conversion rate from email traffic to 5%
Implement personalized email marketing strategies
Optimize email design for mobile users
A/B test different subject lines and call-to-actions
OKRs to develop a widely distributed Health and Safety Awareness Bulletin
ObjectiveDevelop a widely distributed Health and Safety Awareness Bulletin
KRGenerate content on 10 relevant H&S topics by interviewing industry experts
Identify 10 relevant H&S topics
Conduct interviews and generate content
Locate industry experts for interviews
KRIncrease bulletin subscribers by 50% using focused marketing strategies
Develop an engaging marketing campaign to attract subscribers
Identify potential target demographics for the bulletin
Implement referral incentives for existing subscribers
KRGarner at least 90% positive feedback on the bulletin's effectiveness and relevance
Implement improvement based on survey feedback
Utilize user surveys to quantify bulletin satisfaction
Enhance bulletin content for relevance and value
OKRs to increase website traffic by 30% through SEO and content marketing
ObjectiveBoost website traffic
KRAchieve 50% higher engagement on social media posts
KRImprove website ranking on targeted keywords
KRIncrease organic traffic by 20%
KRIncrease backlinks by 15%
OKRs to boost email's contribution to total revenue
ObjectiveBoost email's contribution to total revenue
KRIncrease email subscription rate by 25%
Improve newsletter content to add value for subscribers
Implement compelling, clear call-to-actions on website
Offer exclusive benefits to email subscribers
KRAugment click-through rates from email campaigns by 30%
Incorporate strong, clear calls to action in emails
Personalize email content based on recipient's preferences
Improve subject lines to increase email open rates
KREnhance conversion rates from email referrals by 15%
Optimize referral emails' content and design
Implement personalized email marketing strategies
Analyze success metrics, adjust strategies accordingly
OKRs to expand our customer base significantly
ObjectiveExpand our customer base significantly
KRIncrease our website traffic by 20% through targeted digital marketing
Implement well-structured ad campaigns on social media
Develop engaging, keyword-rich content
Identify target audience for focused SEO optimization
KRAchieve a 15% increase in new customer sign-ups through referral initiatives
Implement a referral rewards program for current customers
Track and analyze referral program success regularly
Promote the referral program via social media
KRImprove the conversion rate of trial users to paid subscribers by 10%
Offer exclusive benefits to trial users upgrading to paid
Optimize User Interface for easy subscription upgrade
Implement personalized email marketing for trial users
Content Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost annual sales figures by 15%
OKRs to consistently publish high-quality content aligned with audience needs
OKRs to boost lead generation via organic and paid social media
OKRs to enhance capabilities of tech leadership
OKRs to launch fintech product successfully
OKRs to improve team productivity and efficiency