5 customisable OKR examples for Brand Partnerships Team
What are Brand Partnerships Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Partnerships Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand Partnerships Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Brand Partnerships Team OKRs examples
We've added many examples of Brand Partnerships Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to position Nordstrom as the ultimate hub for brand discovery
Position Nordstrom as the ultimate hub for brand discovery
Achieve 15% more customer inquiries on new brands introduced
Offer special promotions for inquiries on new brands
Increase social media advertising for new brands
Improve SEO for new products to boost visibility
Launch at least two customer interactive brand exploration events
Create and distribute invitations to customers
Identify suitable venues for hosting the brand exploration events
Develop engaging interactive activities involving the brand
Increase brands featured on Nordstrom website by 20%
Implement brand introductions and promotional strategies on website
Identify new brands aligned with Nordstrom's customer base and quality standard
Negotiate partnership agreements with targeted brands for website placement
2. OKRs to expand lour brand's presence through impactful outreach
Expand lour brand's presence through impactful outreach
Boost website traffic by 30% via targeted online promotional efforts
Implement SEO strategies to enhance visibility on search engines
Launch targeted social media advertising campaigns
Collaborate with influencers for promotional posts
Increase social media followers by 25% through strategic engagement strategies
Utilize paid promotions and influencer partnerships to extend reach
Develop and implement a consistent content schedule on all platforms
Engage directly with followers via comments, likes, and shares
Arrange and complete 10 strategic partnerships to boost collaborative outreach
Identify potential partners aligned with our strategic goals
Initiate conversations and negotiations with those entities
Formalize partnerships through signed agreements
3. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
4. OKRs to enhance outreach with effective marketing strategies and brand visibility
Enhance outreach with effective marketing strategies and brand visibility
Increase social media organic engagement by 30%
Encourage audience interaction through quizzes and contests
Develop and share high-quality, relevant content regularly
Boost posts visibility using suitable hashtags and keywords
Secure 5 new partnerships with relevant businesses for brand cross-promotion
Implement marketing campaign that results in 20% increase in website traffic
Develop engaging content and visuals for digital marketing materials
Implement SEO strategy for improved online visibility
Conduct targeted social media advertising campaigns
5. OKRs to boost brand recognition and engagement on all social media platforms
Boost brand recognition and engagement on all social media platforms
Enhance brand exposure by launching 2 influencer partnerships
Negotiate contract terms with chosen influencers
Identify potential influencers relevant to our brand and audience
Plan and execute influencer marketing campaigns
Achieve a 10% increase in user interactions (likes, shares, comments)
Establish regular posting schedule for consistent user engagement
Develop engaging content that encourages audience interaction
Implement promotions that incentivize likes, shares, comments
Increase overall social media following by 30%
Produce engaging content consistently across all social media platforms
Collaborate with popular influencers in the industry
Implement targeted ad campaigns to attract potential followers
Brand Partnerships Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand Partnerships Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand Partnerships Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to secure funding for mobile game prototype
OKRs to optimize Trello Board for effective team OKR management
OKRs to improve CI infrastructure by migrating to a modern provider
OKRs to develop high-quality English language arts assessment items
OKRs to boost active participation from industry partners and stakeholders
OKRs to augment lead generation and business opportunity conversion
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.