7 OKR examples for Audience Development

What are Audience Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Audience Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Audience Development OKRs examples

You'll find below a list of Objectives and Key Results templates for Audience Development. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to generate a comprehensive audience engagement strategy

OKRs to enhance audience nurturing for improved policy acquisition

OKRs to enhance audience segmentation and customer journey strategies

OKRs to maximize interaction and engagement from audience members

OKRs to enhance the Collection's audience engagement

OKRs to validate MVP's success with the target audience

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

How to write your own Audience Development OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Audience Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Audience Development OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Audience Development OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to acquire GCP certification with strong knowledge and skills
  google-cloud-platform-(gcp)certificationgcp-certified-professionalproject-implementercloud-infrastructure-teamproduction-team
• OKRs to strengthen company-wide risk and control understanding and avert reckless risk-taking
  risk-managementtraining-programemployee-trainingrisk-mitigation-teamemployee-education-team
• OKRs to improve efficiency and effectiveness of incident management
  incident-managementuser-satisfactionincident-manageruser-support-specialistincident-response-teamuser-support-team
• OKRs to enhance website visibility and conversion rate
  enhanced-website-visibilityimproved-conversion-rateseo-specialistemail-marketing-managerdigital-marketing-teamwebsite-development-team
• OKRs to contribute proactively to three Atlassian Services proposals
  proposal-submissionclient-acquisitionproposal-developerclient-relationship-managerbusiness-developmentclient-relations-team
• OKRs to boost SOC efficiency via AI enhancements and automation implementation
  ai-enhancementsautomation-implementationsoc-personnelai-system-architectsecurity-operations-center-(soc)network-infrastructure-optimization-team