2 User Friendly Mobile App OKR examples with initiatives

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What are User Friendly Mobile App OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Friendly Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

User Friendly Mobile App OKRs examples

We've added many examples of User Friendly Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to launch a user-friendly mobile app for the retail company

ObjectiveLaunch a user-friendly mobile app for the retail company
KRAchieve 500 successful app downloads within the first week of release
Develop a robust marketing strategy targeting potential users
Collaborate with influencers for app promotion
Offer introductory rewards for early downloads
KRComplete app testing with less than 1% errors
Continually improve app based on testing feedback
Implement comprehensive quality assurance procedures for the app
Regularly conduct detailed error checking processes
KRDevelop a fully functional prototype by securing design sign-off in two weeks
Obtain design sign-off from relevant authorities
Finalize and confirm initial design of the prototype
Construct the fully functional prototype

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OKRs to develop a unified platform for third-party data delivery to mobile apps

ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
KREnable integration of the platform with 5 different third-party data sources
Identify 5 third-party data sources relevant to the platform
Test and troubleshoot all data integrations
Build API connectors for each data source
KRDesign and prototype the platform's functionality by testing with 3 mobile apps
Develop prototype incorporating these designs
Test prototype with 3 mobile apps
Sketch designs for the platform's functionality
KRAchieve a user satisfaction rating of above 85% after the platform is launched
Quickly resolve any reported user issues
Conduct regular feedback surveys with users
Implement a user-friendly design for the platform

third-party-data-delivery user-friendly-platform platform-developer user-satisfaction-analyst platform-development-team user-experience-team

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How to write your own User Friendly Mobile App OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

User Friendly Mobile App OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your User Friendly Mobile App OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Friendly Mobile App OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for User Friendly Mobile App