2 customisable OKR examples for User Friendly Mobile App

What are User Friendly Mobile App OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Friendly Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own User Friendly Mobile App OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable User Friendly Mobile App OKRs examples

We've added many examples of User Friendly Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to launch a user-friendly mobile app for the retail company

  • ObjectiveLaunch a user-friendly mobile app for the retail company
  • Key ResultAchieve 500 successful app downloads within the first week of release
  • TaskDevelop a robust marketing strategy targeting potential users
  • TaskCollaborate with influencers for app promotion
  • TaskOffer introductory rewards for early downloads
  • Key ResultComplete app testing with less than 1% errors
  • TaskContinually improve app based on testing feedback
  • TaskImplement comprehensive quality assurance procedures for the app
  • TaskRegularly conduct detailed error checking processes
  • Key ResultDevelop a fully functional prototype by securing design sign-off in two weeks
  • TaskObtain design sign-off from relevant authorities
  • TaskFinalize and confirm initial design of the prototype
  • TaskConstruct the fully functional prototype

2OKRs to develop a unified platform for third-party data delivery to mobile apps

  • ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
  • Key ResultEnable integration of the platform with 5 different third-party data sources
  • TaskIdentify 5 third-party data sources relevant to the platform
  • TaskTest and troubleshoot all data integrations
  • TaskBuild API connectors for each data source
  • Key ResultDesign and prototype the platform's functionality by testing with 3 mobile apps
  • TaskDevelop prototype incorporating these designs
  • TaskTest prototype with 3 mobile apps
  • TaskSketch designs for the platform's functionality
  • Key ResultAchieve a user satisfaction rating of above 85% after the platform is launched
  • TaskQuickly resolve any reported user issues
  • TaskConduct regular feedback surveys with users
  • TaskImplement a user-friendly design for the platform

User Friendly Mobile App OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your User Friendly Mobile App OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Friendly Mobile App OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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