OKR template to enhance the Collection's audience engagement

public-lib · Published 16 days ago

The OKR focuses on enhancing the Collection's audience engagement. The main objective is to boost user interaction through three primary goals: increasing session duration by 10%, gaining 1,000 new social media followers, and improving website visitations by 25% on a quarterly basis.

Achieving a 10% improvement in average session duration is one of the goals defined by this OKR. To achieve this rate, initiatives such as improving user engagement with quality site content, optimizing website speed, and enhancing the user interface for better navigation have been set down.

The second goal is to win a thousand new followers on social media platforms. This will be accomplished by daily posting of relevant, engaging content aimed at the target audience. Furthermore, launching follower-oriented competitions offering attractive rewards, and leveraging influencer collaborations for greater reach and visibility has been envisioned.

The acquisition of a 25% increase in website visits per quarter is the third goal outlined. Strategies such as launching a digital marketing campaign targeting relevant users, implementing Search Engine Optimization best practices to improve website visibility, and optimizing the website for mobile viewability and loading speed have been proposed.
  • ObjectiveEnhance the Collection's audience engagement
  • Key ResultAchieve a 10% increase in average session duration
  • TaskImprove site content quality for user engagement
  • TaskOptimize website speed to decrease loading times
  • TaskEnhance user interface for better navigation
  • Key ResultGain 1,000 new social media followers
  • TaskPost daily engaging content relevant to targeted audience
  • TaskLaunch a follower-campaign competition with attractive prizes
  • TaskUtilize influencer partnerships for expanded reach and visibility
  • Key ResultIncrease quarterly website visitors by 25%
  • TaskLaunch a digital marketing campaign targeting relevant users
  • TaskImplement SEO best practices to improve website visibility
  • TaskOptimize website for mobile viewability and loading speed
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