Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Brand Presence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Presence to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Brand Presence OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Brand Presence OKRs examples
We've added many examples of Brand Presence Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to establish a formidable brand presence
ObjectiveEstablish a formidable brand presence
KRLaunch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- KRSecure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- KRIncrease social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
OKRs to elevate recognition and perception of our brand
- ObjectiveElevate recognition and perception of our brand
- KRImprove brand recall by 15% as measured through customer surveying
- Enhance social media presence with periodic brand-oriented posts
- Implement a loyalty rewards program to increase customer engagement
- Launch a creative, engaging advertising campaign targeting key demographics
- KRSecure two PR placements in industry-relevant publications
- Pitch the press release to chosen publications
- Write and refine a compelling press release
- Identify target publications relevant to the industry
- KRIncrease social media followers by 20% to increase digital presence
- Leverage influencers for brand promotion
- Invest in targeted social media advertising
- Improve content strategy for better audience engagement
OKRs to enhance brand presence on various social platforms
- ObjectiveEnhance brand presence on various social platforms
- KRAchieve a 20% growth in Instagram followers
- Collaborate with influencers for shoutouts or promotions
- Develop engaging content relevant to target audience
- Consistently engage with followers through comments and DMs
- KRIncrease newsletter subscribers by 30%
- Promote the newsletter through social media and email campaigns
- Offer exclusive content for newsletter subscribers
- Implement a user-friendly and attractive subscription form on the website
- KRBoost Podcast listenership by 25%
- Improve podcast content based on listener feedback
- Promote the podcast on relevant social media platforms
- Invite popular guests to increase audience interest
- KRDrive Website traffic up by 15%
- Implement search engine optimization strategies to improve page ranking
- Increase frequency of engaging, relevant content posts
- Launch a targeted social media marketing campaign
OKRs to expand lour brand's presence through impactful outreach
- ObjectiveExpand lour brand's presence through impactful outreach
- KRBoost website traffic by 30% via targeted online promotional efforts
- Implement SEO strategies to enhance visibility on search engines
- Launch targeted social media advertising campaigns
- Collaborate with influencers for promotional posts
- KRIncrease social media followers by 25% through strategic engagement strategies
- Utilize paid promotions and influencer partnerships to extend reach
- Develop and implement a consistent content schedule on all platforms
- Engage directly with followers via comments, likes, and shares
- KRArrange and complete 10 strategic partnerships to boost collaborative outreach
- Identify potential partners aligned with our strategic goals
- Initiate conversations and negotiations with those entities
- Formalize partnerships through signed agreements
OKRs to enhance positive online presence to boost brand reputation
- ObjectiveEnhance positive online presence to boost brand reputation
- KRGain a 15% increase in positive customer reviews on key platforms
- Improve customer service training for enhanced satisfaction
- Implement a post-purchase follow-up requesting reviews
- Develop incentive programs encouraging reviews
- KRReduce negative social media mentions by 20% through proactive engagement
- Create engaging content to increase positive interactions
- Implement rigorous social media sentiment monitoring
- Provide effective customer service via social media channels
- KRGenerate 10% more mentions in industry-related blogs and news articles
- Produce more newsworthy, shareable content for our website/blog
- Identify and reach out to influencers in relevant industry for collaborations
- Increase PR efforts with industry-related publications
OKRs to boost our presence in significant media outlets
- ObjectiveBoost our presence in significant media outlets
- KREstablish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- KRSecure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- KRGrow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
Brand Presence OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Brand Presence OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance deposit mobilization through innovative techniques
- OKRs to improve customer sastisfaction
- OKRs to streamline and optimize our HR data process
- OKRs to implement an effective smart workplace management system
- OKRs to cultivate a United, Collaborative Team Environment
- OKRs to successfully implement and launch an AB Testing Platform