6 customisable OKR examples for Brand Presence
What are Brand Presence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Presence to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand Presence OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Brand Presence OKRs examples
We've added many examples of Brand Presence Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to establish a formidable brand presence
Establish a formidable brand presence
Launch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
Secure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
Increase social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
2. OKRs to elevate recognition and perception of our brand
Elevate recognition and perception of our brand
Improve brand recall by 15% as measured through customer surveying
Enhance social media presence with periodic brand-oriented posts
Implement a loyalty rewards program to increase customer engagement
Launch a creative, engaging advertising campaign targeting key demographics
Secure two PR placements in industry-relevant publications
Pitch the press release to chosen publications
Write and refine a compelling press release
Identify target publications relevant to the industry
Increase social media followers by 20% to increase digital presence
Leverage influencers for brand promotion
Invest in targeted social media advertising
Improve content strategy for better audience engagement
3. OKRs to enhance brand presence on various social platforms
Enhance brand presence on various social platforms
Achieve a 20% growth in Instagram followers
Collaborate with influencers for shoutouts or promotions
Develop engaging content relevant to target audience
Consistently engage with followers through comments and DMs
Increase newsletter subscribers by 30%
Promote the newsletter through social media and email campaigns
Offer exclusive content for newsletter subscribers
Implement a user-friendly and attractive subscription form on the website
Boost Podcast listenership by 25%
Improve podcast content based on listener feedback
Promote the podcast on relevant social media platforms
Invite popular guests to increase audience interest
Drive Website traffic up by 15%
Implement search engine optimization strategies to improve page ranking
Increase frequency of engaging, relevant content posts
Launch a targeted social media marketing campaign
4. OKRs to expand lour brand's presence through impactful outreach
Expand lour brand's presence through impactful outreach
Boost website traffic by 30% via targeted online promotional efforts
Implement SEO strategies to enhance visibility on search engines
Launch targeted social media advertising campaigns
Collaborate with influencers for promotional posts
Increase social media followers by 25% through strategic engagement strategies
Utilize paid promotions and influencer partnerships to extend reach
Develop and implement a consistent content schedule on all platforms
Engage directly with followers via comments, likes, and shares
Arrange and complete 10 strategic partnerships to boost collaborative outreach
Identify potential partners aligned with our strategic goals
Initiate conversations and negotiations with those entities
Formalize partnerships through signed agreements
5. OKRs to enhance positive online presence to boost brand reputation
Enhance positive online presence to boost brand reputation
Gain a 15% increase in positive customer reviews on key platforms
Improve customer service training for enhanced satisfaction
Implement a post-purchase follow-up requesting reviews
Develop incentive programs encouraging reviews
Reduce negative social media mentions by 20% through proactive engagement
Create engaging content to increase positive interactions
Implement rigorous social media sentiment monitoring
Provide effective customer service via social media channels
Generate 10% more mentions in industry-related blogs and news articles
Produce more newsworthy, shareable content for our website/blog
Identify and reach out to influencers in relevant industry for collaborations
Increase PR efforts with industry-related publications
6. OKRs to boost our presence in significant media outlets
Boost our presence in significant media outlets
Establish relationships with 10 new influential journalists or media outlets
Research and draft personalized outreach messages
Initiate contact and schedule introductory meetings
Identify 10 top influential journalists or media outlets in the field
Secure 5 feature articles in top-tier media by end of quarter
Identify and make a list of top-tier media outlets
Reach out to journalists/editors with the pitches
Craft compelling pitches for feature articles
Grow organic mentions in media by 25%
Develop partnerships with influencers aligned with our brand values
Increase shareable content on social media platforms
Execute an organic, word-of-mouth referral program
Brand Presence OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand Presence OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand Presence OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance our company's overall sustainability management practices
OKRs to develop an encompassing sales program to boost teams' target attainment
OKRs to devise the optimal work environment in the firm
OKRs to successful Exchange and Migration of Server Systems
OKRs to optimize vendor management for talent acquisition
OKRs to drastically decrease incident rate to 30 or below
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.