OKR template to enhance positive online presence to boost brand reputation

public-lib · Published about 1 month ago

The OKR seeks to improve online reputation, aiming towards a 15% rise in positive customer feedback on pertinent platforms. This will be achieved through initiatives like enhancing customer service training, conducting post-purchase follow-up for reviews and instigating incentive programs that encourage customer feedback.

Subsequently, this OKR prioritizes proactively interacting on social media platforms to mitigate negative mentions by 20%. This involves generating attractive content that elicits positive interactions, implementing comprehensive social media sentiment monitoring and offering proficient customer service on social platforms.

Additionally, they plan on promoting their brand within the industry by aiming for 10% more mentions on industry-related blogs and news. Initiatives under this objective include producing appealing and shareable content for their website/blog, networking with industry influencers for collaborations and amplifying PR outreach with industry-related publications.

Overall, these combined efforts aim to augment their brand reputation by improvising service quality, effectively handling social platforms and productively engaging within the industry.
  • ObjectiveEnhance positive online presence to boost brand reputation
  • Key ResultGain a 15% increase in positive customer reviews on key platforms
  • TaskImprove customer service training for enhanced satisfaction
  • TaskImplement a post-purchase follow-up requesting reviews
  • TaskDevelop incentive programs encouraging reviews
  • Key ResultReduce negative social media mentions by 20% through proactive engagement
  • TaskCreate engaging content to increase positive interactions
  • TaskImplement rigorous social media sentiment monitoring
  • TaskProvide effective customer service via social media channels
  • Key ResultGenerate 10% more mentions in industry-related blogs and news articles
  • TaskProduce more newsworthy, shareable content for our website/blog
  • TaskIdentify and reach out to influencers in relevant industry for collaborations
  • TaskIncrease PR efforts with industry-related publications
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