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10 OKR examples for Customer Feedback

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What are Customer Feedback OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Feedback to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Customer Feedback OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Customer Feedback OKRs examples

You will find in the next section many different Customer Feedback Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost Customer Satisfaction to 95% Positive Feedback

  • ObjectiveBoost Customer Satisfaction to 95% Positive Feedback
  • KRIncrease response rate on customer satisfaction surveys by 30%
  • TaskOffer incentives for completed surveys
  • TaskImprove survey design for clarity and conciseness
  • TaskImplement follow-up reminders for surveys
  • KREnsure less than 3% complaint cases escalate to senior management
  • TaskProvide comprehensive staff training sessions
  • TaskRegularly review and improve complaint processing system
  • TaskImplement effective initial complaint handling procedures
  • KRImplement solutions addressing top 3 customer issues identified from feedback
  • TaskAnalyze customer feedback to identify top three recurring issues
  • TaskImplement these solutions and notify customers about the improvements
  • TaskDevelop targeted solutions for these top issues

OKRs to improve customer support quality

  • ObjectiveImprove customer support quality
  • KRReduce average response time to customer inquiries by 20%
  • TaskRegularly review and update customer inquiry response templates to ensure accuracy and effectiveness
  • TaskStreamline the customer inquiry process by optimizing communication channels and eliminating unnecessary steps
  • TaskImplement a user-friendly chatbot to answer common customer inquiries instantly
  • TaskTrain customer service agents to improve their efficiency and speed in responding to inquiries
  • KRIncrease average customer satisfaction rating to 4.8 out of 5
  • TaskImplement targeted initiatives to address the identified areas of improvement
  • TaskConduct a comprehensive survey to gather feedback from customers
  • TaskAnalyze the survey results to identify areas of improvement and prioritize action
  • TaskRegularly monitor customer satisfaction metrics and adjust initiatives accordingly
  • KRImplement a comprehensive training program for support staff to enhance product knowledge
  • KRIncrease the first-call resolution rate to 90%
  • TaskEnhance communication channels for timely collaboration and knowledge sharing among agents
  • TaskAnalyze customer feedback data to identify commonly recurring issues for targeted resolution strategies
  • TaskImprove documentation resources to provide agents with accurate and concise troubleshooting information
  • TaskImplement comprehensive agent training program for enhanced issue resolution skills

OKRs to boost Customer Retention Rate

  • ObjectiveBoost Customer Retention Rate
  • KRIncrease customer satisfaction score to above 85% via targeted satisfaction surveys
  • KRReduce customer complaints by 10% through improved customer service practices
  • TaskStandardize swift resolution procedures for common issues
  • TaskImplement comprehensive training for customer service representatives
  • TaskEstablish a responsive customer feedback system
  • KRImplement loyalty program increasing repeat purchases by 15%
  • TaskResearch successful loyalty programs in similar industries
  • TaskDevelop a creative, rewarding loyalty program for our customers
  • TaskImplement, monitor, and adjust the program based on customer feedback

OKRs to establish comprehensive voice of customer reports

  • ObjectiveEstablish comprehensive voice of customer reports
  • KRImplement changes on identified areas and achieve 20% customer approval rate increase
  • TaskDevelop and implement changes based on identified areas
  • TaskIdentify specific areas needing improvement through customer feedback
  • TaskMonitor and measure customer approval rate after changes
  • KRAnalyze survey responses and identify three main areas of improvement
  • TaskCompile and organize all survey responses
  • TaskThoroughly assess each response to identify common issues
  • TaskDetermine three main areas that require improvement
  • KRConduct surveys reaching out to 75% of our customer base for feedback
  • TaskDistribute surveys using efficient communication channels
  • TaskIdentify and segment 75% of the customer base for outreach
  • TaskDetermine relevant survey topics and create a comprehensive questionnaire

OKRs to determine leading causes for policy non-renewals

  • ObjectiveDetermine leading causes for policy non-renewals
  • KRAnalyze data from non-renewals and categorize common reasons by week 6
  • TaskAnalyze the gathered data and categorize reasons
  • TaskCollect all data related to non-renewals before week 6
  • TaskDocument findings for each common reason weekly
  • KRSubmit a detailed report outlining top 3 reasons by week 8
  • TaskAnalyze data to identify top 3 reasons
  • TaskCreate a detailed outline of findings
  • TaskSubmit the report by week 8
  • KRConduct a survey from 100 non-renewing customers for detailed feedback by week 4
  • TaskDistribute survey amidst chosen customers by week 4
  • TaskCreate a detailed feedback survey
  • TaskIdentify 100 non-renewing customers for the survey

OKRs to improve the effectiveness of OKR testing

  • ObjectiveImprove the effectiveness of OKR testing
  • KRImplement at least two improvements based on customer feedback for OKR testing
  • TaskReview customer feedback on OKR testing
  • TaskExecute the plan and monitor the effectiveness of the implemented improvements
  • TaskIdentify at least two areas for improvement from customer feedback
  • TaskDevelop action plan for implementing the identified improvements
  • KRAchieve a customer satisfaction rating of at least 90% for OKR testing
  • TaskRegularly communicate with customers to address any issues or concerns they may have
  • TaskImplement improvements based on customer feedback to enhance the OKR testing process
  • TaskConduct a survey to gather feedback from customers about their OKR testing experience
  • TaskProvide training sessions or resources to help customers optimize their use of OKR testing
  • KRDecrease the average time spent on OKR testing by 15%
  • KRIncrease the completion rate of OKR tests by 20%
  • TaskOffer regular practice sessions and mock exams for OKR testing
  • TaskProvide additional resources and examples for OKR test preparation
  • TaskAnalyze feedback and adjust difficulty level of OKR tests accordingly
  • TaskEnhance OKR test instructions for better understanding

OKRs to foster a comprehensive feedback culture

  • ObjectiveFoster a comprehensive feedback culture
  • KRDecrease negative feedback issues by 30% through improvement interventions
  • TaskDevelop and implement a comprehensive customer service training program
  • TaskRegularly analyze customer satisfaction surveys for improvement areas
  • TaskRevise and optimize internal processes associated with customer complaints
  • KROrganize four constructive feedback workshops for all staff members
  • TaskOutline the key goals and topics for each feedback workshop
  • TaskArrange for appropriate facilities and equipment to host workshops
  • TaskSend invites and workshop agenda to all staff members
  • KRImplement confidential weekly team feedback surveys increasing participation by 60%

OKRs to enhance product-market fit by conducting customer research and implementing user feedback

  • ObjectiveImprove product-market fit by leveraging customer research and user feedback
  • KRMeasure the impact of the improvements on product-market fit by tracking user metrics
  • KRConduct in-depth interviews with 50 potential and existing customers
  • KRImplement the top 3 product improvements within 3 weeks
  • KRAnalyze user feedback and identify the top 3 product improvements

OKRs to develop multi-purpose product integration documents

  • ObjectiveDevelop multi-purpose product integration documents
  • KRProduce initial drafts of 5 different product integration templates by week 6
  • TaskDesign and outline five distinct templates
  • TaskWrite preliminary drafts for individual templates
  • TaskIdentify key features for each product integration template
  • KRSolicit and incorporate feedback, improving each draft by 30% in two weeks
  • TaskReview and refine the improved draft by 30%
  • TaskActively integrate received suggestions into the draft
  • TaskSend the draft to colleagues for constructive feedback
  • KRFinalize and validate all product integration templates, achieving 95% customer approval
  • TaskConduct validation tests on the templates
  • TaskComplete all product integration templates
  • TaskAchieve 95% customer approval through feedback surveys

OKRs to improve customer response time and service quality

  • ObjectiveImprove customer response time and service quality
  • KRDecrease average client response time by 30%
  • TaskImplement efficient client management software
  • TaskTrain staff in rapid response techniques
  • TaskAssign dedicated personnel for immediate client replies
  • KRAchieve 90% customer satisfaction rating on service quality
  • TaskOffer regular staff training on customer service best practices
  • TaskImplement a customer feedback system to track service quality
  • TaskResolve customer complaints swiftly and excellently
  • KRImplement, and get users to positively rate, a new feedback system by 80%
  • TaskImplement an incentive program for providing reviews
  • TaskConduct user satisfaction surveys to gather data
  • TaskDevelop and launch user-friendly feedback system

Customer Feedback OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Customer Feedback OKR templates

We have more templates to help you draft your team goals and OKRs.

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