What are E Commerce OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We have curated a selection of OKR examples specifically for E Commerce to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own E Commerce OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
E Commerce OKRs examples
You'll find below a list of Objectives and Key Results templates for E Commerce. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to improve E-commerce Platform and User Experience
ObjectiveImprove E-commerce Platform and User Experience
KRAchieve a stable uptime of at least 99.9% to ensure seamless access for customers
Improve server performance and reliability through regular maintenance and upgrades- Implement robust backup systems and monitor data integrity to prevent potential downtime
- Conduct frequent network audits and security checks to identify and resolve vulnerabilities
- Establish an efficient incident response plan to promptly address any unforeseen issues or outages
- KRIncrease website loading speed by 30% to enhance user experience and reduce bounce rate
- KRDecrease average checkout time by 20% to streamline the purchasing process
- Train staff on efficient checkout procedures and customer service skills
- Streamline payment process by accepting mobile payments and digital wallets
- Optimize store layout and organize merchandise for easy and quick access
- Implement self-checkout option to reduce wait time for customers
- KRImprove mobile responsiveness, resulting in a 15% increase in mobile conversions
OKRs to improve Stability of E-commerce Platform
- ObjectiveImprove Stability of E-commerce Platform
- KRAchieve a 95% uptime rate for payment processing services by collaborating with reliable payment service providers
- KRDecrease platform downtime by 20% through infrastructure upgrades and proactive monitoring
- Upgrade critical infrastructure components to ensure better performance and increased reliability
- Establish regular maintenance and testing schedules to minimize unexpected downtime occurrences
- Implement improved monitoring systems to detect potential issues and address them proactively
- Conduct infrastructure analysis to identify areas requiring upgrades for minimizing downtime
- KRIncrease average page load speed by 15% through performance optimization techniques
- Optimize and compress images to reduce their file sizes
- Enable cache settings to store static content and speed up page loading
- Reduce server response time by optimizing database queries and code efficiency
- Minimize the number of HTTP requests by combining CSS and JavaScript files
- KRReduce customer support tickets related to technical issues by 25% through bug fixes and system improvements
- Conduct thorough analysis of customer support tickets to identify common technical issues
- Collaborate with development team to prioritize and address identified bugs for resolution
- Implement regular system maintenance and updates to prevent potential technical issues
- Enhance user interface and provide clear instructions for self-help troubleshooting on customer portal
OKRs to successfully launch the e-commerce web app
- ObjectiveSuccessfully launch the e-commerce web app
- KRDevelop fully functional MVP by end of next month
- Assign development tasks to team members
- Outline features and requirements for MVP
- Implement, test, and finalize MVP
- KRBeta test the app with 500 users, achieving 90% satisfaction rate
- Identify 500 potential users for beta testing
- Execute the beta test with the selected users
- Analyze feedback to achieve 90% satisfaction rate
- KRIncrease user conversion rate to 50% post-launch
- Implement targeted remarketing campaigns to engage potential users
- Conduct usability tests to identify potential conversion barriers
- Optimize website performance for a seamless user experience
OKRs to successfully launch the MVP of our e-commerce platform
- ObjectiveSuccessfully launch the MVP of our e-commerce platform
- KRImplement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- KRDefine the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- KRFinish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
OKRs to maximize ecommerce revenue through effective email campaigns
- ObjectiveMaximize ecommerce revenue through effective email campaigns
- KRIncrease the click-through rate in emails by 15% by improving content relevancy
- Incorporate personalized content based on subscriber preferences
- Conduct A/B testing to optimize email content
- Improve subject lines to captivate attention
- KRIncrease email list subscriptions by 20% to expand customer base
- Develop a compelling lead magnet to attract potential subscribers
- Optimize the website for email sign-ups
- Implement a referral program to incentivize sign-ups
- KRImprove email opening rate to 25% through A/B testing and optimizing subject lines
- Implement changes based on highest performing subject lines
- Conduct A/B testing with various subject line strategies
- Analyze email open rate data in detail
E Commerce OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your E Commerce OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More E Commerce OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to seamless integration and deployment of Productiv SaaS application
- OKRs to enhance satisfaction levels of IT Service Desk
- OKRs to contribute proactively to three Atlassian Services proposals
- OKRs to successfully launch a new product
- OKRs to achieve compliance with industry standards and regulations
- OKRs to establish a comprehensive Design System Foundation