Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Designer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Designer to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Designer OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Designer OKRs examples
You will find in the next section many different Content Designer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance homepage with contextually relevant content to engage customers
ObjectiveEnhance homepage with contextually relevant content to engage customers
KRA/B test and improve homepage layout for better content visibility by 15%
Identify elements on homepage for A/B testing- Implement A/B testing with different layouts
- Analyze results and adjust layout accordingly
- KRImplement content personalization for 70% of homepage visitors
- Set up tracking and analytics for homepage visits
- Develop personalized content based on user profiles
- Identify audience characteristics and create user profiles
- KRIncrease customer engagement rate on homepage by 25%
- Implement interactive elements like quizzes or surveys on the homepage
- Improve website loading speed for superior user experience
- Personalize the homepage based on user's preferences
OKRs to increase newsletter subscriptions through website interaction
- ObjectiveIncrease newsletter subscriptions through website interaction
- KRImplement two new call-to-action prompts encouraging newsletter sign-ups
- Measure and report prompt effectiveness
- Integrate prompts into website and email communications
- Design visually appealing call-to-action prompts
- KRReduce the newsletter opt-out rate by 15% through improved content quality
- Regularly analyze unsubscribe reasons for improvements
- Implement feedback to improve newsletter content quality
- Conduct a survey to understand subscribers' content preferences
- KRAchieve a 20% conversion rate from site visitors to newsletter sign-ups
- Implement engaging pop-ups for the newsletter
- Offer exclusive content upon newsletter subscription
- Improve site design for easy access to sign-up forms
OKRs to develop a comprehensive monolingual dictionary for both online and print use
- ObjectiveDevelop a comprehensive monolingual dictionary for both online and print use
- KRCompile a list of 20,000 words and their meaning by the end of the quarter
- Identify reliable sources for word definitions
- Allocate daily time for compiling words
- Record 222 words and definitions daily
- KRCoordinate the production of 200 printed copies of the dictionary
- Proofread and finalize dictionary content for print
- Schedule pickup or delivery of finished dictionaries
- Contact printing company to negotiate price and details for 200 copies
- KRDesign and test user-friendly online interface for easy dictionary navigation
- Develop a prototype based on approved designs
- Sketch design mockups for the dictionary's online interface
- Conduct user testing and gather feedback for improvements
OKRs to establish a comprehensive knowledge base
- ObjectiveEstablish a comprehensive knowledge base
- KRCreate and add detailed content for at least 70 listed topics
- Identify and list 70 relevant topics for content creation
- Upload and integrate content into the appropriate platform
- Draft detailed content for each chosen topic
- KRLaunch knowledge base with a user-friendly interface for easy navigation
- Design a user-friendly interface for the knowledge base
- Test navigation ease on different devices
- Initiate marketing for knowledge base launch
- KRIdentify and list 100 potential topics to include in the knowledge base
- Research industry-related questions and problems
- Review existing customer queries and feedback
- Seek input from company expert or team leader
OKRs to increase website traffic by 30% through SEO and content marketing
- ObjectiveBoost website traffic
- KRAchieve 50% higher engagement on social media posts
- KRImprove website ranking on targeted keywords
- KRIncrease organic traffic by 20%
- KRIncrease backlinks by 15%
OKRs to develop a comprehensive and user-friendly dictionary
- ObjectiveDevelop a comprehensive and user-friendly dictionary
- KRDesign an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- KRProcure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- KRDraft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
- KRIncrease average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- KRDesign 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to improve website's overall usability
- ObjectiveImprove website's overall usability
- KRReduce bounce rate by 15%
- Redesign website for easy navigation and compelling aesthetics
- Offer engaging, relevant, and high-quality content
- Increase website speed and mobile compatibility
- KRDecrease website load time to 2 seconds or less
- Enable browser caching system
- Minimize HTTP requests on site
- Optimize images and media files for web
- KRIncrease session duration by 20%
- Optimize website's loading speed and navigation
- Add engaging and relevant content to the website
- Implement interactive features and multimedia elements
OKRs to boost overall website conversion rate
- ObjectiveBoost overall website conversion rate
- KRDecrease website bounce rate by 15%
- Improve website design for smooth user navigation and experience
- Implement engaging, high-quality content relevant to the target audience
- Optimize page load time to ensure quick access
- KRImprove customer checkout process to increase completion by 25%
- Implement clear progress indicators
- Add diverse and easy payment options
- Revise checkout design for intuitiveness and speed
- KRIncrease landing page click-through rate by 20%
- Improve content readability and layout design
- Conduct A/B testing to optimize user experience
- Add engaging call-to-action buttons or icons
OKRs to enhance homepage with contextually relevant customer information
- ObjectiveEnhance homepage with contextually relevant customer information
- KRAchieve a 20% increase in user engagement on the homepage
- Integrate personalized user content and recommendations
- Implement a dynamic, captivating redesign of the homepage
- Improve website load speed and performance
- KRIncrease homepage personalization for returning customers by 30%
- Improve analytics to track user behavior and preferences
- Test and refine personalization for better results
- Implement AI-driven personalized content suggestions
- KRReduce customer homepage bounce rate by 15%
- Optimize page loading speed
- Place relevant content prominently
- Implement engaging, user-friendly website design
Content Designer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Designer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve timely and quality delivery of API projects
- OKRs to validate AI's fit for automating HR processes
- OKRs to increase code quality
- OKRs to enhance Credatec's internal procedures for superior efficiency
- OKRs to drive up frequency of customer purchases
- OKRs to enhance a culture of accountability and productive feedback