OKR template to increase newsletter subscriptions through website interaction
Your OKR template
In addition to implementing new prompts, there is a focus on reducing the current opt-out rate. A reduction of 15% is targeted through improving the quality of newsletter content. To achieve this, reasons for unsubscribing will be analyzed, feedback will be implemented and a survey will be conducted to understand subscriber preferences.
The OKR also desires a 20% conversion rate of website visitors to newsletter sign-ups. It intends on implementing engaging pop-ups for the newsletter and offering exclusive content upon subscription. Additionally, the website design will be improved for easier access to registration forms.
In summary, this OKR is about proactively attracting new subscribers while retaining the existing ones. It uses a blend of new features and improved content to encourage newsletter sign-ups by making it as convenient and attractive as possible for visitors.
ObjectiveIncrease newsletter subscriptions through website interaction
KRImplement two new call-to-action prompts encouraging newsletter sign-ups
Measure and report prompt effectiveness- Integrate prompts into website and email communications
- Design visually appealing call-to-action prompts
- KRReduce the newsletter opt-out rate by 15% through improved content quality
- Regularly analyze unsubscribe reasons for improvements
- Implement feedback to improve newsletter content quality
- Conduct a survey to understand subscribers' content preferences
- KRAchieve a 20% conversion rate from site visitors to newsletter sign-ups
- Implement engaging pop-ups for the newsletter
- Offer exclusive content upon newsletter subscription
- Improve site design for easy access to sign-up forms
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale