OKR template to increase visibility and knowledge of our brand

public-lib · Published 7 months ago

Your OKR template

The primary aim of this OKR is to increase visibility and knowledge of our brand. This goal is subdivided into three distinct outcomes achieved through various initiatives. Firstly, it seeks to surge the number of social media followers by 30% by investing in targeted ads, influencer collaborations, and elevating content engagement.

Secondly, an increase of 20% is expected in the unaided brand awareness survey responses. The methods proposed to achieve this include launching a customer referral program, intensifying PR efforts to gain more media coverage, and deploying a targeted social media advertising campaign.

Thirdly, ten sponsorships are aimed to be organized at pertinent industry events. The sub-goals to reach this objective involve reaching out to event organizers for potential sponsorships, identifying ten industry events in line with the company's interests, and finalizing sponsorship details.

In essence, this OKR revolves around utilizing different channels to increase brand exposure and knowledge. It combines digital marketing, PR tactics, and key sponsorships to reach towards the greater goal of widespread brand recognition and visibility.

ObjectiveIncrease visibility and knowledge of our brand
KRIncrease social media followers by 30%
Invest in targeted social media advertising campaigns
Collaborate with influencers to promote the page
Elevate content strategy to boost engagement
KRAchieve a 20% increase in unaided brand awareness survey responses
Launch a customer referral program to boost awareness
Increase PR efforts to gain more media coverage
Implement a targeted social media advertising campaign
KROrganize 10 event sponsorships in relevant industry events
Reach out to event organizers regarding potential sponsorships
Identify 10 industry events aligned with company interests
Finalize sponsorship details and benefits for each event

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale