OKR template to increase visibility and knowledge of our brand
The primary aim of this OKR is to increase visibility and knowledge of our brand. This goal is subdivided into three distinct outcomes achieved through various initiatives. Firstly, it seeks to surge the number of social media followers by 30% by investing in targeted ads, influencer collaborations, and elevating content engagement.
Secondly, an increase of 20% is expected in the unaided brand awareness survey responses. The methods proposed to achieve this include launching a customer referral program, intensifying PR efforts to gain more media coverage, and deploying a targeted social media advertising campaign.
Thirdly, ten sponsorships are aimed to be organized at pertinent industry events. The sub-goals to reach this objective involve reaching out to event organizers for potential sponsorships, identifying ten industry events in line with the company's interests, and finalizing sponsorship details.
In essence, this OKR revolves around utilizing different channels to increase brand exposure and knowledge. It combines digital marketing, PR tactics, and key sponsorships to reach towards the greater goal of widespread brand recognition and visibility.
Secondly, an increase of 20% is expected in the unaided brand awareness survey responses. The methods proposed to achieve this include launching a customer referral program, intensifying PR efforts to gain more media coverage, and deploying a targeted social media advertising campaign.
Thirdly, ten sponsorships are aimed to be organized at pertinent industry events. The sub-goals to reach this objective involve reaching out to event organizers for potential sponsorships, identifying ten industry events in line with the company's interests, and finalizing sponsorship details.
In essence, this OKR revolves around utilizing different channels to increase brand exposure and knowledge. It combines digital marketing, PR tactics, and key sponsorships to reach towards the greater goal of widespread brand recognition and visibility.
Increase visibility and knowledge of our brand
Increase social media followers by 30%
Invest in targeted social media advertising campaigns- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event