5 customisable OKR examples for Media Relations Specialist
What are Media Relations Specialist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Media Relations Specialist. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Media Relations Specialist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Media Relations Specialist OKRs examples
We've added many examples of Media Relations Specialist Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost Iranian childhood cancer charity's brand recognition
Boost Iranian childhood cancer charity's brand recognition
Launch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
2. OKRs to boost our presence in significant media outlets
- Boost our presence in significant media outlets
- Establish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- Secure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- Grow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
3. OKRs to enhance visibility and recognition of our brand
- Enhance visibility and recognition of our brand
- Boost social media followership by 50% across all platforms
- Launch contests and giveaways to incentivize following
- Run targeted ad campaigns to attract new followers
- Implement engaging daily posts and interactive stories
- Increase organic website traffic by 30%
- Regularly publish relevant, high-quality content
- Strengthen social media presence and encourage sharing
- Implement SEO strategies targeting high-value keywords
- Achieve a 20% increase in media mentions or features
- Engage media through active social media presence and promotions
- Develop and distribute press releases for significant company news
- Cultivate relationships with key industry influencers and journalists
4. OKRs to expand brand reach through innovative marketing practices
- Expand brand reach through innovative marketing practices
- Secure 5 major media placements to elevate brand visibility
- Establish and maintain contact with journalists from these outlets
- Create compelling pitches tailored to each media outlet's audience
- Identify and compile a list of top media outlets relevant to the brand
- Increase social media followers by 35% to enhance digital engagement
- Develop engaging and high-quality content for daily social media posting
- Implement strategic social media advertising campaigns
- Engage influencers to promote and share our content
- Boost website traffic by 25% through SEO practices
- Improve site's mobile compatibility and page load speed
- Increase backlinking from reputable sites
- Conduct keyword research to optimize site content
5. OKRs to boost global visibility of our brand
- Boost global visibility of our brand
- Establish partnerships with 5 internationally recognized influencers
- Identify influencers that align with our brand and products
- Initiate communication and negotiate terms of partnerships
- Draft personalized proposals for partnership collaborations
- Gain presence in 3 untapped foreign markets
- Execute marketing campaigns to promote brand awareness
- Identify potential foreign markets through market research
- Develop a market entry strategy for each location
- Increase social media followers by 30% across all platforms
- Collaborate with industry influencers and peers
- Promote social media profiles offline and online
- Create and share engaging content regularly
Media Relations Specialist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Media Relations Specialist OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Media Relations Specialist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance resolution efficacy of the resolver team
- OKRs to achieve a B grade in all subjects
- OKRs to establish a comprehensive knowledge base for the organization's systems and projects
- OKRs to enhance soft skills through effective cross-team collaboration
- OKRs to implement cutting-edge bot detection technologies for website data
- OKRs to increase LinkedIn brand engagement
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.