OKR template to expand brand reach through innovative marketing practices
The OKR revolves around expanding the brand's reach through innovative marketing practices. The first objective aims to secure 5 major media placements to elevate brand visibility. The initiatives to achieve this include establishing connections with journalists, creating pitches tailored to each media outlet's audience, and identifying relevant media outlets.
The second objective is raising social media followers by 35% to enhance digital engagement. The suggested initiatives are developing engaging, high-quality content, implementing social media advertising campaigns, and engaging influencers to promote and share the brand's content.
The last objective targets boosting website traffic by 25% through SEO practices. To achieve this, the brand has to improve the website's mobile compatibility, increase its backlinking from reputable sites, and conduct keyword research to optimize the website content.
By making use of these approaches, the brand aims to increase visibility, digital engagement, and web site traffic.
The second objective is raising social media followers by 35% to enhance digital engagement. The suggested initiatives are developing engaging, high-quality content, implementing social media advertising campaigns, and engaging influencers to promote and share the brand's content.
The last objective targets boosting website traffic by 25% through SEO practices. To achieve this, the brand has to improve the website's mobile compatibility, increase its backlinking from reputable sites, and conduct keyword research to optimize the website content.
By making use of these approaches, the brand aims to increase visibility, digital engagement, and web site traffic.
Expand brand reach through innovative marketing practices
Secure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets- Create compelling pitches tailored to each media outlet's audience
- Identify and compile a list of top media outlets relevant to the brand
- Increase social media followers by 35% to enhance digital engagement
- Develop engaging and high-quality content for daily social media posting
- Implement strategic social media advertising campaigns
- Engage influencers to promote and share our content
- Boost website traffic by 25% through SEO practices
- Improve site's mobile compatibility and page load speed
- Increase backlinking from reputable sites
- Conduct keyword research to optimize site content