3 customisable OKR examples for Public Engagement

What are Public Engagement OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Public Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Public Engagement OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Public Engagement OKRs examples

You'll find below a list of Objectives and Key Results templates for Public Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to develop a comprehensive public engagement strategy

  • ObjectiveDevelop a comprehensive public engagement strategy
  • Key ResultIdentify and categorize 10 potential platforms for public engagement by next quarter
  • TaskPrepare detailed categories for selected platforms
  • TaskResearch possible platforms for public engagement
  • TaskShortlist and analyze 10 best platforms
  • Key ResultCollect and analyze feedback from 500 participants to optimize engagement approach
  • TaskAdminister the survey to 500 participants
  • TaskEvaluate collected data for engagement optimization
  • TaskDesign a feedback survey for the participants
  • Key ResultDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
  • TaskIdentify potential themes and formats for the interactive events
  • TaskDevelop a comprehensive promotion plan to attract public attention
  • TaskImplement feedback mechanisms during and after events to measure engagement

2OKRs to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • Key ResultIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • Key ResultAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • Key ResultOrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

3OKRs to enhance visibility and recognition of our brand

  • ObjectiveEnhance visibility and recognition of our brand
  • Key ResultBoost social media followership by 50% across all platforms
  • TaskLaunch contests and giveaways to incentivize following
  • TaskRun targeted ad campaigns to attract new followers
  • TaskImplement engaging daily posts and interactive stories
  • Key ResultIncrease organic website traffic by 30%
  • TaskRegularly publish relevant, high-quality content
  • TaskStrengthen social media presence and encourage sharing
  • TaskImplement SEO strategies targeting high-value keywords
  • Key ResultAchieve a 20% increase in media mentions or features
  • TaskEngage media through active social media presence and promotions
  • TaskDevelop and distribute press releases for significant company news
  • TaskCultivate relationships with key industry influencers and journalists

Public Engagement OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Public Engagement OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Public Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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