3 customisable OKR examples for Public Engagement
What are Public Engagement OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Public Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Public Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Public Engagement OKRs examples
You'll find below a list of Objectives and Key Results templates for Public Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to develop a comprehensive public engagement strategy
- Develop a comprehensive public engagement strategy
- Identify and categorize 10 potential platforms for public engagement by next quarter
- Prepare detailed categories for selected platforms
- Research possible platforms for public engagement
- Shortlist and analyze 10 best platforms
- Collect and analyze feedback from 500 participants to optimize engagement approach
- Administer the survey to 500 participants
- Evaluate collected data for engagement optimization
- Design a feedback survey for the participants
- Design and pilot 3 engaging interactive events ensuring at least 70% public participation
- Identify potential themes and formats for the interactive events
- Develop a comprehensive promotion plan to attract public attention
- Implement feedback mechanisms during and after events to measure engagement
2. OKRs to increase visibility and knowledge of our brand
- Increase visibility and knowledge of our brand
- Increase social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
3. OKRs to enhance visibility and recognition of our brand
- Enhance visibility and recognition of our brand
- Boost social media followership by 50% across all platforms
- Launch contests and giveaways to incentivize following
- Run targeted ad campaigns to attract new followers
- Implement engaging daily posts and interactive stories
- Increase organic website traffic by 30%
- Regularly publish relevant, high-quality content
- Strengthen social media presence and encourage sharing
- Implement SEO strategies targeting high-value keywords
- Achieve a 20% increase in media mentions or features
- Engage media through active social media presence and promotions
- Develop and distribute press releases for significant company news
- Cultivate relationships with key industry influencers and journalists
Public Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Public Engagement OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Public Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement a robust financial reporting system OKRs to implement effective Data Governance Framework Agency-wide OKRs to achieve an A grade in English OKRs to enhance efficiency in executing repetitive Service Desk tasks OKRs to optimize currency trading operations within the Treasury OKRs to enhance communication tools for internal project members
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.