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tability.ioWhat are Retention OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Retention to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Retention OKRs examples
You'll find below a list of Objectives and Key Results templates for Retention. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance stewardship to boost donor retention
ObjectiveEnhance stewardship to boost donor retention
KRIncrease donor retention rate by 10% with personalized thank you messages
Develop customized thank you notes for each donor- Implement a system to track donor communication
- Identify personal details of donors for tailored messages
- KRImprove overall donor satisfaction score by 15% via enhanced customer service
- Establish a prompt and friendly donor query response system
- Implement customer service training for all donation handling staff
- Regularly gather and implement donor feedback
- KRReduce donor attrition by 5% through quarterly donor engagement activities
- Implement personalized communication strategies to retain donors
- Develop engaging outreach programs for consistent donor interaction
- Analyze feedback to improve future donor engagement activities
OKRs to boost employee retention across all departments
- ObjectiveBoost employee retention across all departments
- KRImplement two new benefits or recognition programs based on employee feedback
- Analyze survey results and design two new programs
- Survey employees to gather feedback on potential benefits programs
- Launch and communicate new programs to all employees
- KRIncrease participation in employee engagement activities by 15%
- Implement regular communication about upcoming engagement activities
- Develop incentive programs to reward participation
- Simplify sign-up processes for engagement activities
- KRDecrease employee turnover rate by 10%
- Implement comprehensive employee training programs
- Develop competitive benefits and compensation packages
- Establish effective communication and feedback system
OKRs to boost Customer Retention Rate
- ObjectiveBoost Customer Retention Rate
- KRIncrease customer satisfaction score to above 85% via targeted satisfaction surveys
- KRReduce customer complaints by 10% through improved customer service practices
- Standardize swift resolution procedures for common issues
- Implement comprehensive training for customer service representatives
- Establish a responsive customer feedback system
- KRImplement loyalty program increasing repeat purchases by 15%
- Research successful loyalty programs in similar industries
- Develop a creative, rewarding loyalty program for our customers
- Implement, monitor, and adjust the program based on customer feedback
OKRs to improve staff retention and foster a positive work culture
- ObjectiveImprove staff retention and foster a positive work culture
- KRIncrease Internal Employee Satisfaction survey scores by 15%
- Implement monthly recognition and reward programs for employees
- Enhance communication and transparency within the company
- Conduct regular training and skill development programs
- KREstablish 2 new team-building activities or initiatives aimed at improving work culture
- Plan logistical details for implementing selected activities
- Introduce activities to team and gather feedback for improvement
- Research and select two suitable team-building activities or initiatives
- KRAchieve a reduction in employee turnover rate by 10%
- Implement regular employee engagement and satisfaction surveys
- Develop a comprehensive employee benefits package
- Offer professional development and training programs
OKRs to boost client engagement and improve retention rates
- ObjectiveBoost client engagement and improve retention rates
- KREnhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- KRDecrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- KRIncrease monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
OKRs to enhance platform usability for heightened customer satisfaction and retention
- ObjectiveEnhance platform usability for heightened customer satisfaction and retention
- KRIncrease the average customer retention rate by 15%
- Use personalized email marketing strategies
- Implement a customer loyalty rewards program
- Enhance customer service training
- KRIncrease the customer satisfaction score by 25% as measured by client surveys
- Regularly analyze and take action on survey results
- Implement a customer feedback system for improvements
- Train staff in customer service and product knowledge
- KRAchieve a 20% reduction in customer complaints about platform usability
- Provide user-friendly guides or tutorials
- Implement adjustments based on feedback
- Conduct usability tests to identify problem areas
OKRs to improve talent onboarding and retention strategies
- ObjectiveImprove talent onboarding and retention strategies
- KRDecrease new hire turnover rate by 20%
- Establish a mentorship program for new employees
- Implement a comprehensive and engaging orientation program
- Improve the company's benefits and compensation package
- KRImplement improved onboarding program leading to 95% new hire satisfaction
- Develop an interactive, comprehensive orientation for new hires
- Survey new hires to identify areas needing improvement
- Regularly update onboarding materials based on feedback
- KRIncrease retention rate to 90% among employees within their first year
- Create clear advancement opportunities within the company
- Implement comprehensive onboarding program for new hires
- Regularly conduct employee satisfaction surveys
OKRs to boost labor retention rate
- ObjectiveBoost labor retention rate
- KRIncrease job satisfaction rate by 30% via employee recognition and rewards program
- Implement a comprehensive employee recognition program
- Regularly communicate individual accomplishments company-wide
- Develop measurable reward systems for high performers
- KRDecrease staff turnover by 15% through implementation of improved support schemes
- Implement career development programs for staff advancement
- Develop and enforce an employee recognition system
- Establish a comprehensive benefits package for all employees
- KREnhance engagement scores by 20% by providing regular staff training
OKRs to boost asset retention and expansion in vital segments
- ObjectiveBoost asset retention and expansion in vital segments
- KRReduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- KRIncrease asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- KRAccelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
OKRs to enhance customer retention rates
- ObjectiveEnhance customer retention rates
- KRIncrease customer engagement by 20% through personalized communication
- Develop customized offers based on customer purchasing history
- Implement personalized messaging in email marketing campaigns
- Utilize customer feedback for focused, personalized communication development
- KRImplement a customer loyalty program to boost repeat purchases by 15%
- Develop program that rewards repeat purchases
- Promote loyalty program to customers
- Research popular, effective customer loyalty programs
- KRAchieve a 10% decrease in customer churn rate
- Improve customer service quality and response time
- Conduct surveys to identify customers' needs and dissatisfaction points
- Offer loyalty programs and special discounts to regular customers
How to write your own Retention OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Retention OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Retention OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance time management by reprioritizing based on requests
- OKRs to enhance customer engagement via CRM and onsite experience
- OKRs to cut down outstanding ticket backlog substantially
- OKRs to upgrade security monitoring team skills and tools
- OKRs to elevate our team's brand to be highly desirable
- OKRs to increase LinkedIn activity on the company page