15 customisable OKR examples for Outreach Team
What are Outreach Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Outreach Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Outreach Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Outreach Team OKRs examples
You will find in the next section many different Outreach Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to develop effective patient re-engagement strategy for the clinic
Develop effective patient re-engagement strategy for the clinic
Increase patient return rate by 15% through personalized follow-up activities
Implement a patient satisfaction feedback system- Develop a personalized post-appointment communication system
- Create customized patient health education materials
- Measure patient satisfaction and achieve an improvement of 10% in feedback scores
- Implement a structured patient satisfaction survey system
- Enforce customer service training for staff
- Evaluate and adjust survey feedback regularly
- Design a communication program targeting 20% of lost patients by end of quarter
- Launch program, monitor responses, and adjust strategy accordingly
- Develop engaging outreach material with follow-up plans
- Identify specific lost patients for targeted communication
2. OKRs to investigate antibiotic resistance in human health
- Investigate antibiotic resistance in human health
- Conduct a literature review on 30 recent studies about antibiotic resistance
- Thoroughly review and synthesize each study
- Identify 30 recent studies on antibiotic resistance
- Write a conclusive report on the findings
- Identify and document three main causes of drug resistance in humans
- Write a clear, concise document outlining these causes
- Research literature on primary causes of human drug resistance
- Analyze study findings and identify three main causes
- Develop an action plan to spread awareness in two communities about antibiotic misuse
- Organize community education sessions/workshops
- Create informative material on antibiotic misuse
- Identify key influencers in both communities for partnerships
3. OKRs to raise funds for Water4
- Raise funds for Water4
- Secure grants from 3 major foundations for Water4 projects
- Research foundations interested in funding water initiatives
- Establish follow-up communications for proposal responses
- Prepare and submit tailored proposals to selected foundations
- Launch an online crowdfunding campaign that raises $1.5 million for Water4
- Develop engaging promotional content for social media
- Craft compelling story about Water4 for the campaign page
- Identify and reach out to potential high-value donors
- Host 2 successful fundraising events with at least 300 attendees
- Identify and secure a venue that can accommodate 300 people
- Create and implement a detailed promotional plan
- Recruit volunteers for event organization and execution
4. OKRs to enhance collaboration and engagement with global organizations
- Enhance collaboration and engagement with global organizations
- Increase number of joint projects with international organizations by 20%
- Establish regular communication with partner organizations
- Identify potential international organizations for collaboration
- Create and send project proposals to targeted organizations
- Establish connections with at least 5 potential international project partners
- Identify potential international project partners
- Initiate contact and introduce your project
- Schedule virtual meetings for thorough discussions
- Implement 2 major cooperation frameworks agreed with global partners
- Organize training sessions for involved staff members
- Identify core responsibilities for each cooperation framework
- Launch the implemented frameworks and monitor progress
5. OKRs to broaden supporter base, targeting businesses, churches and schools
- Broaden supporter base, targeting businesses, churches and schools
- Establish 10 new partnerships with local businesses by quarter end
- Identify potential local business partnership opportunities
- Arrange meetings to propose collaborations
- Finalize and sign partnership agreements
- Engage 5 churches in sponsorships or fundraisers for quarterly objectives
- Identify and create a list of potential church partners
- Develop compelling sponsorship and fundraising proposals
- Arrange meetings to present proposals to church leaders
- Implement 3 new teaching programs in schools, reaching 500+ students
- Identify reputable teaching programs suitable for school implementation
- Monitor and evaluate the programs' effectiveness and reach after implementation
- Coordinate with schools for program integration and student engagement
6. OKRs to drive climate change legislation adoption in Colorado
- Drive climate change legislation adoption in Colorado
- Secure 10 meetings with legislative members to discuss proposed Climate Change Bill
- Research contact information for targeted legislative members
- Schedule and confirm meeting times with lawmakers
- Draft persuasive emails advocating for meeting appointments
- Collaborate with 5 local environmental organizations for a shared advocacy campaign
- Set dates for collaboration meetings to discuss strategies
- Identify and reach out to five local environmental organizations
- Propose a shared advocacy campaign to each organization
- Increase public support by 20% through targeted social media awareness campaigns
- Develop relevant and engaging content for social media posts
- Implement targeted social media advertising campaigns
- Monitor and adjust campaigns based on public response
7. OKRs to enhance volunteer recruitment and retention for grant research and social media
- Enhance volunteer recruitment and retention for grant research and social media
- Increase 15% volunteers' engagement through regular interactive activities
- Implement weekly interactive events tailored for volunteer interests
- Develop a reward system for active volunteer participation
- Strengthen communication channels for easier volunteer interaction
- Implement volunteer tracking system to reduce dropout rate by 30%
- Develop volunteer engagement strategies
- Research and select specific volunteer tracking software
- Train staff on using tracking system
- Attain a 25% increase in volunteer signups for grant research and social media
- Improve outreach in local community networking events
- Develop incentive programs to encourage sign-ups
- Launch an engaging recruitment campaign targeting potential volunteers
8. OKRs to improve responsiveness to residents' emails
- Improve responsiveness to residents' emails
- Create an organized system to track received and replied emails effectively
- Regularly update and maintain your email tracking system
- Implement a priority tagging system for urgent mails
- Setup categorization labels within your email client
- Decrease average email response time to under 24 hours for 90% of emails
- Schedule dedicated hours for responding to emails
- Set up notifications to alert on received emails
- Implement an email management system
- Receive positive feedback on communication from 80% of the residents
- Draft and distribute clear and concise communication to residents
- Provide response to feedback and adjust communication methods accordingly
- Regularly solicit feedback on communication methods
9. OKRs to acquire new clients providing a security deposit
- Acquire new clients providing a security deposit
- Improve sales conversion rate by 15% through targeted follow-ups and demonstrations
- Monitor and analyze sales conversion rates regularly
- Identify potential customers for targeted follow-ups
- Plan and execute effective product demonstrations
- Secure 30% of new clients providing a security deposit by optimizing our proposal strategy
- Train team on optimized proposal strategy
- Revise proposals highlighting security deposit benefits
- Implement personalized follow-up for each proposal
- Expand marketing outreach to gain 20% more inquiries about our services
- Develop and launch a targeted social media advertising campaign
- Implement a referral reward program for existing clients
- Collaborate with influencers related to our niche for promotional campaigns
10. OKRs to boost new businesses by converting top-tier leads through strategic outreach
- Boost new businesses by converting top-tier leads through strategic outreach
- Increase lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- Achieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- Expand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
11. OKRs to become a core collaborator in the local innovation ecosystem
- Become a core collaborator in the local innovation ecosystem
- Launch targeted outreach marketing campaign to increase agency visibility in the ecosystem
- Implement and monitor the marketing campaign
- Identify potential target audience for the marketing campaign
- Develop a strategic, tailored marketing outreach plan
- Build partnerships with 5 local tech-based startups for collaborative initiatives
- Organize 3 interactive workshops/seminars to facilitate knowledge sharing in the ecosystem
- Promote events through email blasts, social media, and networking sites
- Identify relevant topics and design 3 engaging workshop/seminar curriculums
- Arrange logistic elements such as venue, audio/visual equipment, refreshments
12. OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
- Boost BDR outreach response rates
- Achieve a 20% increase in response rates within the quarter
- Conduct a comprehensive analysis of current outreach tactics
- Implement new outreach methods and tactics
- Improve BDRs' knowledge of the product and value propositions
13. OKRs to boost Iranian childhood cancer charity's brand recognition
- Boost Iranian childhood cancer charity's brand recognition
- Launch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
14. OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
15. OKRs to boost our presence in significant media outlets
- Boost our presence in significant media outlets
- Establish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- Secure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- Grow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
Outreach Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Outreach Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Outreach Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement robust third-party risk management system
- OKRs to achieve a pass grade above 70 in all subjects
- OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- OKRs to develop a sustainability-centered facility management plan
- OKRs to enhance customer satisfaction in Japan with top-tier appearance solutions
- OKRs to boost CEO's efficiency and effectiveness
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.