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8 OKR examples for Product Leadership

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What are Product Leadership OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Leadership to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product Leadership OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product Leadership OKRs examples

You will find in the next section many different Product Leadership Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to excel as the new Product lead

  • ObjectiveExcel as the new Product lead
  • KRIncrease product line performance by 15% through effective leadership and collaboration
  • TaskRegularly evaluate and adjust product line strategies
  • TaskEnhance leadership skills through effective training programs
  • TaskImplement weekly team collaborations to discuss product improvements
  • KRSuccessfully implement at least 2 strategic initiatives to improve product line
  • TaskFormulate 2 strategic initiatives to address weaknesses
  • TaskImplement and monitor initiative progress
  • TaskIdentify weak areas in the current product line
  • KRComplete onboarding process and master product knowledge within the first 2 weeks
  • TaskSchedule time daily to understand the product's features
  • TaskStart and finish all onboarding activities within 2 weeks
  • TaskGain proficiency in product usage by constant practice

OKRs to establish thought leadership in the B2B software product industry

  • ObjectiveEstablish thought leadership in the B2B software product industry
  • KRIncrease blog traffic by 30% through engagement with relevant topics and discussion
  • TaskDevelop engaging, well-researched blog posts on these relevant topics
  • TaskIdentify popular topics among target audience for relevant blog content
  • TaskPromote posts and engage in discussions on various social media platforms
  • KRSecure 3 speaking engagements at industry leading software conferences or webinars
  • TaskPrepare and finalize unique, engaging presentation materials
  • TaskIdentify and research top software conferences or webinars in the industry
  • TaskReach out to event organizers about speaking opportunities
  • KRPublish 4 insightful whitepapers on critical B2B software product needs and solutions
  • TaskIdentify key issues facing B2B software products
  • TaskResearch potential solutions for these issues
  • TaskWrite and polish 4 comprehensive whitepapers

OKRs to attain and apply advanced leadership skills through an online course

  • ObjectiveAttain and apply advanced leadership skills through an online course
  • KRReceive positive feedback from at least 60% team members regarding new leadership methods
  • TaskDistribute anonymous feedback survey to team members
  • TaskImplement new leadership methods within team
  • TaskAnalyze and discuss feedback results
  • KRImplement learnt strategies in team management and achieve 10% increase in productivity
  • TaskSet specific goals to achieve a 10% productivity increase
  • TaskUtilize acquired strategies in daily team management practices
  • TaskMonitor and measure current team productivity levels
  • KRComplete an accredited online leadership course with a minimum passing score of 85%
  • TaskScore at least 85% on the final assessment
  • TaskRegularly complete modules and assess learning
  • TaskSelect an accredited online leadership course

OKRs to enhance tactical and strategic leadership skills for software developer team lead

  • ObjectiveEnhance tactical and strategic leadership skills for software developer team lead
  • KRMentor 2 team members to take on micro-leadership roles in the next project
  • TaskProvide regular feedback and coaching
  • TaskShare responsibilities and explain expectations clearly
  • TaskIdentify strengths and areas of growth for each team member
  • KRImplement new strategies and witness a minimum 15% increase in team productivity
  • TaskDevelop and communicate new strategies for identified areas
  • TaskIdentify areas in team processes that require improvement
  • TaskMonitor and measure strategy-driven productivity increases
  • KRCollaborate with HR to attend at least 3 leadership skill training or workshops
  • TaskContact HR to inquire about available leadership training opportunities
  • TaskParticipate actively in each workshop session
  • TaskSchedule times to attend three chosen sessions

OKRs to enhance board effectiveness and productivity

  • ObjectiveEnhance board effectiveness and productivity
  • KRImplement leadership training sessions for 80% of board members
  • TaskMonitor and record participation to ensure 80% attendance
  • TaskSchedule training sessions that accommodate board members' availability
  • TaskIdentify potential training providers specializing in leadership development
  • KRIncrease board member engagement in decision-making by 50%
  • TaskImplement regular, mandatory training on decision-making for board members
  • TaskSolicit individual input before finalizing board decisions
  • TaskPromote open discussion and brainstorming in board meetings
  • KRAchieve 30% improvement in meeting efficiency through strategic planning
  • TaskLimit meeting attendees to essential personnel only
  • TaskSet strict time limits for each meeting segment
  • TaskImplement meeting agendas to outline and prioritize discussion points

OKRs to establish leadership in impactful digital product delivery

  • ObjectiveEstablish leadership in impactful digital product delivery
  • KRIncrease user engagement metrics by 20% across all digital products
  • TaskDevelop and implement compelling content to attract users
  • TaskLaunch promotional campaigns to drive user engagement
  • TaskEnhance interactivity features and UX across platforms
  • KREnsure customer satisfaction rate surpasses 80% via enhanced digital experiences
  • TaskProvide quick and effective online customer service
  • TaskImplement user-friendly interfaces in digital platforms
  • TaskOffer personalized digital experiences based on customer preferences
  • KRLaunch 3 new innovative features improving product performance by 15%
  • TaskIdentify areas in current product requiring performance enhancements
  • TaskDevelop three innovative features targeting identified areas
  • TaskTest and integrate these features into the existing product

OKRs to improve executive productivity and support

  • ObjectiveImprove executive productivity and support
  • KRStreamline and automate administrative tasks, resulting in a 20% reduction in the time spent on administrative work.
  • KR2x executive's availability for strategic work by implementing a more efficient scheduling system
  • KRCoordinate 25 internal and external meetings to increase the executive's visibility and presence

OKRs to develop and strengthen effective team leadership skills

  • ObjectiveDevelop and strengthen effective team leadership skills
  • KRFacilitate 3 team building activities to foster strong interpersonal bonds and trust
  • TaskSchedule and plan the selected team building activities
  • TaskResearch diverse team building activities suitable for the team
  • TaskConduct and oversee the team building activities
  • KRImprove communication by creating a bi-weekly open feedback system within the team
  • TaskIntroduce a bi-weekly open feedback system to the team
  • TaskSchedule consistent bi-weekly feedback sessions
  • TaskDevelop a set structure for providing and receiving feedback
  • KRIncrease team productivity by 20% through effective task delegation and monitoring
  • TaskProvide regular feedback to improve team performance
  • TaskDevelop a routine process for monitoring progress
  • TaskImplement a system for efficient task delegation and assignment

Product Leadership OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product Leadership OKR templates

We have more templates to help you draft your team goals and OKRs.

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