OKR template to enhance brand visibility and interaction across social media networks

The OKR focuses on enhancing brand visibility and interaction across social media networks. One of the significant objectives here is to execute a social media campaign, aimed at a target of 1M impressions. This envisages identification of relevant platforms, planning engaging content strategy, and developing a comprehensive promotional schedule.

The next aspect emphasized in this OKR is achieving a 25% rise in organic followers on all of the brand's social media accounts. To accomplish this, initiatives include developing engaging, consistent content catered to the target audience, collaborating with influencers to widen reach, and leveraging SEO tactics and keywords for discoverability.

Another significant objective in this OKR involves increasing the average post engagement rate by 30% across all platforms. To meet this target, plans include running contests or giveaways to increase interactions, promoting user-generated content to boost engagement, and implementing more interactive content like polls and quizzes.

At an overarching level, this OKR tries to reinforce brand prominence on social media platforms and upscale interaction rates. It outlines planned approaches to drive more eyeballs to the brand and enhancing the followers base.