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tability.ioWhat are Social Media Campaign OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Campaign to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Social Media Campaign OKRs examples
You will find in the next section many different Social Media Campaign Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance brand visibility and interaction across social media networks
ObjectiveEnhance brand visibility and interaction across social media networks
KRExecute a social media campaign with a target of 1M impressions
Identify relevant platforms and plan engaging content strategy- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- KRAchieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- KRIncrease average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
OKRs to secure 9 million in funding for the annual campaign
- ObjectiveSecure 9 million in funding for the annual campaign
- KRIncrease campaign social media engagement by 35% to amplify fundraising reach
- Create engaging content that directly promotes the fundraising campaign
- Utilize paid social media advertisements to boost campaign visibility
- Regularly interact with followers to build supportive community
- KRIdentify and pitch to 20 potential high-value donors each week
- Research and profile each potential donor's interests
- Draft and send personalized pitch emails to each donor
- Compile a list of 20 potential high-value donors
- KRPlan and execute 3 innovative fundraising events, aiming for 3 million in total
- Brainstorm unique event ideas focused on beneficiary experiences and high-value fundraising
- Develop detailed execution plans, including budget, logistics, and promotional strategies
- Secure partnerships with corporate sponsors or high-net-worth individuals
OKRs to execute a high-impact, budget-friendly influencer campaign
- ObjectiveExecute a high-impact, budget-friendly influencer campaign
- KRSecure contracts with three influencers with minimum 20k followers each
- Finalize contracts with three influencers
- Reach out, discuss collaboration and potential contract
- Identify suitable influencers with a minimum of 20k followers
- KRMaintain influencer campaign expenditure under 15% of overall marketing budget
- Review and adjust budget allocation for influencer campaigns
- Negotiate rates with influencers to minimize costs
- Implement expense tracking for influencer marketing
- KRAchieve a 25% increase in total social media engagement
- Increase frequency and time of posts based on analytics
- Conduct research to identify most effective social media posts
- Implement strategies to boost audience engagement, like contests
OKRs to successfully execute a dynamic and effective promotional campaign
- ObjectiveSuccessfully execute a dynamic and effective promotional campaign
- KRIncrease social media engagement by 30% through promotional content
- Run social media competitions that encourage consumer interaction
- Utilize targeted ads to increase visibility towards core customers
- Create valuable, engaging content tailored to the audience's interests
- KRBoost product sales by a minimum of 15% due to the promotional campaign
- Track, analyze, and adjust strategy based on sales metrics
- Launch a robust online and offline promotional campaign
- Develop incentives like discounts to attract customers
- KRGain 20% more leads from promotional campaign outreach efforts
- Identify and engage with prospective influencers
- Increase frequency of email marketing campaigns
- Enhance digital strategy with targeted SEO and PPC campaigns
OKRs to boost social media followers to 75,000
- ObjectiveBoost social media followers to 75,000
- KRIncrease daily posts on all platforms by 25% to improve engagement
- Create more engaging content for daily posts
- Analyze current daily post frequency on all platforms
- Implement new posting schedule with increased frequency
- KRInitiate 3 new follower engagement campaigns to amplify reach
- KRCollaborate with 2 influencers per month for cross-promotion activities
- Plan and coordinate cross-promotion activities
- Identify and research potential influencers in relevant fields
- Reach out to influencers with collaboration proposals
OKRs to boost brand recognition in new market areas
- ObjectiveBoost brand recognition in new market areas
- KRIncrease website traffic by 25% through targeted social media campaigns
- Implement paid social media advertising to expand reach
- Develop comprehensive social media strategies tailored to your target audience
- Regularly post engaging, shareable content on all social platforms
- KRSecure 10 media appearances or features in industry-related publications or online platforms
- Identify top 10 industry-related publications or platforms
- Follow up on pitches regularly
- Draft & send tailored pitch to each platform
- KRIntroduce our brand to 3 new, potential markets through exploratory research & analysis
- Identify three potential markets for brand introduction
- Analyze research data to form market entry strategies
- Conduct exploratory research on targeted markets
OKRs to establish a formidable brand presence
- ObjectiveEstablish a formidable brand presence
- KRLaunch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- KRSecure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- KRIncrease social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
OKRs to successfully execute an influencer marketing campaign
- ObjectiveSuccessfully execute an influencer marketing campaign
- KRIdentify and secure partnerships with 5 influential industry thought leaders
- Secure partnerships through agreement negotiation and finalization
- Research potential industry thought leaders suitable for partnership
- Contact identified thought leaders with partnership proposal
- KRAchieve 15% increase in sales attributed directly to influencer promotion activities
- Measure and evaluate progress regularly using defined metrics
- Create a robust and appealing influencer marketing package
- Identify key influencers with high follower engagement rates
- KRIncrease brand engagement by 20% through influencer-created content
- Implement tracking measures to monitor engagement increase
- Develop a schedule for regular influencer-driven content
- Identify and partner with influencers resonating with our brand ethos
How to write your own Social Media Campaign OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Media Campaign OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Media Campaign OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Campaign OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase the role compatibility of new hires to 80%
- OKRs to enhance tracking and reporting of ads and website engagement using automation
- OKRs to boost brand recognition in new market areas
- OKRs to enhance client relations through first art refusals' follow-up
- OKRs to reduce monthly dining out expenditures by half
- OKRs to automate IT processes for increased efficiency