5 customisable OKR examples for Social Media Campaign
What are Social Media Campaign OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Campaign to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Campaign OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media Campaign OKRs examples
You will find in the next section many different Social Media Campaign Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance brand visibility and interaction across social media networks
Enhance brand visibility and interaction across social media networks
Execute a social media campaign with a target of 1M impressions
Identify relevant platforms and plan engaging content strategy- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- Achieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- Increase average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
2. OKRs to secure 9 million in funding for the annual campaign
- Secure 9 million in funding for the annual campaign
- Increase campaign social media engagement by 35% to amplify fundraising reach
- Create engaging content that directly promotes the fundraising campaign
- Utilize paid social media advertisements to boost campaign visibility
- Regularly interact with followers to build supportive community
- Identify and pitch to 20 potential high-value donors each week
- Research and profile each potential donor's interests
- Draft and send personalized pitch emails to each donor
- Compile a list of 20 potential high-value donors
- Plan and execute 3 innovative fundraising events, aiming for 3 million in total
- Brainstorm unique event ideas focused on beneficiary experiences and high-value fundraising
- Develop detailed execution plans, including budget, logistics, and promotional strategies
- Secure partnerships with corporate sponsors or high-net-worth individuals
3. OKRs to successfully execute a dynamic and effective promotional campaign
- Successfully execute a dynamic and effective promotional campaign
- Increase social media engagement by 30% through promotional content
- Run social media competitions that encourage consumer interaction
- Utilize targeted ads to increase visibility towards core customers
- Create valuable, engaging content tailored to the audience's interests
- Boost product sales by a minimum of 15% due to the promotional campaign
- Track, analyze, and adjust strategy based on sales metrics
- Launch a robust online and offline promotional campaign
- Develop incentives like discounts to attract customers
- Gain 20% more leads from promotional campaign outreach efforts
- Identify and engage with prospective influencers
- Increase frequency of email marketing campaigns
- Enhance digital strategy with targeted SEO and PPC campaigns
4. OKRs to boost social media followers to 75,000
- Boost social media followers to 75,000
- Increase daily posts on all platforms by 25% to improve engagement
- Create more engaging content for daily posts
- Analyze current daily post frequency on all platforms
- Implement new posting schedule with increased frequency
- Initiate 3 new follower engagement campaigns to amplify reach
- Collaborate with 2 influencers per month for cross-promotion activities
- Plan and coordinate cross-promotion activities
- Identify and research potential influencers in relevant fields
- Reach out to influencers with collaboration proposals
5. OKRs to establish a formidable brand presence
- Establish a formidable brand presence
- Launch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- Secure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- Increase social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
Social Media Campaign OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Campaign OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Campaign OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop multi-purpose product integration documents
- OKRs to enhance data analytics and automate reporting procedures
- OKRs to boost app user engagement and increase application downloads
- OKRs to improve job prospects, personal relationships, and health this summer
- OKRs to enhance knowledge base of system, project, process for improved solution delivery
- OKRs to boost usage rates of our key product among existing customers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.