6 customisable OKR examples for Social Media Growth
What are Social Media Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media Growth OKRs examples
We've added many examples of Social Media Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to accelerate sales and amplify social media presence
Accelerate sales and amplify social media presence
Convert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation
Offer exclusive discounts or promotions to followers
Implement targeted marketing strategies towards followers
Boost sales to reach $15k without compromising margins
Strengthen marketing activities to attract new customers
Develop enticing upsell strategies to increase average order value
Implement targeted emailing campaigns for existing customers
Increase social media followers to 5k through strategic engagements and networking
Interact consistently with followers to build loyalty and online community
Develop engaging content to attract new followers daily
Collaborate with influential personalities for shout-outs or endorsements
2. OKRs to boost brand awareness through strategic social media marketing
Boost brand awareness through strategic social media marketing
Increase organic social media following by 25% across all platforms
Utilize hashtag strategy to increase content visibility
Create and share high-quality, engaging content regularly
Collaborate with influencers for promotional posts
Achieve a 30% boost in engagement rate on promoted social media posts
Design more visually appealing and interactive content for promotion
Increase frequency of social media posts during peak hours
Implement A/B testing on different post formats and analyse the results
Drive 20% more traffic to the website from social media channels
Implement targeted social media advertisements or promotions
Collaborate with influencers or bloggers for promotional activities
Increase the frequency of engaging posts on all social media platforms
3. OKRs to boost social media followers to 75,000
Boost social media followers to 75,000
Increase daily posts on all platforms by 25% to improve engagement
Create more engaging content for daily posts
Analyze current daily post frequency on all platforms
Implement new posting schedule with increased frequency
Initiate 3 new follower engagement campaigns to amplify reach
Collaborate with 2 influencers per month for cross-promotion activities
Plan and coordinate cross-promotion activities
Identify and research potential influencers in relevant fields
Reach out to influencers with collaboration proposals
4. OKRs to boost Thread's follower count significantly
Boost Thread's follower count significantly
Launch two interactive campaigns to drive follower growth by 15%
Incorporate follower growth KPIs into campaign strategies
Monitor and adjust campaigns based on performance analytics
Design two interactive campaigns targeting audience engagement
Increase daily post frequency by 30% to attract new followers
Monitor and analyze engagement of new posts
Develop a content calendar planning 30% additional daily posts
Delegate extra post creation to team members
Engage with 20% more users via comments and shares
Allocate 1-2 hours daily for user engagement activities
Conduct weekly analytics to track engagement improvement
Identify popular posts for commenting and sharing daily
5. OKRs to incrementar la audiencia del newsletter al doble
Incrementar la audiencia del newsletter al doble
Conseguir un 30% de aumento en las suscripciones a través de referencias
Implementar un programa de incentivos para referencias
Promover el programa de referencias en redes sociales
Capacitar al equipo de atención al cliente sobre referencias
Incrementar la tasa de clics en el enlace del newsletter en un 25%
Diseñar llamadas a la acción convincentes y atractivas
Segmentar y personalizar el newsletter para cada destinatario
Mejorar la calidad y relevancia del contenido del newsletter
Aumentar el número de páginas visitadas del sitio web en un 20%
Crear contenido atractivo e interactivo para retener a los visitantes
Promover el sitio web activamente en redes sociales
Implementar estrategias de SEO para mejorar el ranking de búsqueda
6. OKRs to establish a successful YouTube channel
Establish a successful YouTube channel
Reach 10,000 total views on all videos combined
Create and publish engaging and high-quality videos consistently
Collaborate with influencers or popular YouTubers for broader reach
Promote videos across different social media platforms
Create and publish 20 high-quality videos by end of next quarter
Edit, review and publish the videos
Schedule and conduct filming sessions
Identify topics and draft outlines for 20 videos
Secure a minimum of 500 subscribers on the channel
Create engaging content relevant to target audience
Implement a subscriber referral reward system
Promote the channel through social media ad campaigns
Social Media Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Growth OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance security operations with standardized logging and monitoring
OKRs to boost lead generation by 20% MOM
OKRs to boost revenue from existing customer base
OKRs to achieve a balance between team learning opportunities and routine tasks
OKRs to increase transaction volume
OKRs to ensure up-to-date server infrastructure
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.