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What are Social Media Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Social Media Growth OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Social Media Growth OKRs examples
We've added many examples of Social Media Growth Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to accelerate sales and amplify social media presence
ObjectiveAccelerate sales and amplify social media presence
KRConvert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation- Offer exclusive discounts or promotions to followers
- Implement targeted marketing strategies towards followers
- KRBoost sales to reach $15k without compromising margins
- Strengthen marketing activities to attract new customers
- Develop enticing upsell strategies to increase average order value
- Implement targeted emailing campaigns for existing customers
- KRIncrease social media followers to 5k through strategic engagements and networking
- Interact consistently with followers to build loyalty and online community
- Develop engaging content to attract new followers daily
- Collaborate with influential personalities for shout-outs or endorsements
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
OKRs to boost social media followers to 75,000
- ObjectiveBoost social media followers to 75,000
- KRIncrease daily posts on all platforms by 25% to improve engagement
- Create more engaging content for daily posts
- Analyze current daily post frequency on all platforms
- Implement new posting schedule with increased frequency
- KRInitiate 3 new follower engagement campaigns to amplify reach
- KRCollaborate with 2 influencers per month for cross-promotion activities
- Plan and coordinate cross-promotion activities
- Identify and research potential influencers in relevant fields
- Reach out to influencers with collaboration proposals
OKRs to reach 10000 TikTok followers
- ObjectiveReach 10000 TikTok followers
- KRCollaborate with at least 3 popular TikTok influencers in related niche
- Engage the identified influencers with collaborative proposals
- Identify and list at least 3 popular TikTok influencers in your niche
- Negotiate and finalize collaboration terms with selected influencers
- KRIncrease daily posting to 5 high-quality, relevant videos every week
- Allocate time for consistent video editing
- Curate relevant content for daily video posts
- Schedule and automate weekly video postings
- KREngage in 15 top trend TikTok challenges to boost visibility
- Plan and record original, engaging content for each challenge
- Identify 15 popular TikTok challenges relevant to your interests
- Regularly post and promote these TikTok challenge videos
OKRs to boost Thread's follower count significantly
- ObjectiveBoost Thread's follower count significantly
- KRLaunch two interactive campaigns to drive follower growth by 15%
- Incorporate follower growth KPIs into campaign strategies
- Monitor and adjust campaigns based on performance analytics
- Design two interactive campaigns targeting audience engagement
- KRIncrease daily post frequency by 30% to attract new followers
- Monitor and analyze engagement of new posts
- Develop a content calendar planning 30% additional daily posts
- Delegate extra post creation to team members
- KREngage with 20% more users via comments and shares
- Allocate 1-2 hours daily for user engagement activities
- Conduct weekly analytics to track engagement improvement
- Identify popular posts for commenting and sharing daily
OKRs to incrementar la audiencia del newsletter al doble
- ObjectiveIncrementar la audiencia del newsletter al doble
- KRConseguir un 30% de aumento en las suscripciones a través de referencias
- Implementar un programa de incentivos para referencias
- Promover el programa de referencias en redes sociales
- Capacitar al equipo de atención al cliente sobre referencias
- KRIncrementar la tasa de clics en el enlace del newsletter en un 25%
- Diseñar llamadas a la acción convincentes y atractivas
- Segmentar y personalizar el newsletter para cada destinatario
- Mejorar la calidad y relevancia del contenido del newsletter
- KRAumentar el número de páginas visitadas del sitio web en un 20%
- Crear contenido atractivo e interactivo para retener a los visitantes
- Promover el sitio web activamente en redes sociales
- Implementar estrategias de SEO para mejorar el ranking de búsqueda
OKRs to establish a successful YouTube channel
- ObjectiveEstablish a successful YouTube channel
- KRReach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- KRCreate and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- KRSecure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
OKRs to maximize the growth and retention of customer membership
- ObjectiveMaximize the growth and retention of customer membership
- KRImprove member's loyalty points redemption by 25%
- Implement engaging bonus points events for active members
- Introduce bonus points for frequent purchases
- Enhance visibility and accessibility of redemption options
- KRIncrease membership registrations by 30%
- Improve the website's user-friendly registration process
- Implement an aggressive social media advertising strategy
- Offer referral incentives for existing members
- KRReduce membership cancellations by 15%
- Implement an engaging loyalty or rewards program
- Regularly request and act on member feedback
- Provide exceptional customer service and support
Social Media Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Social Media Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement advanced food safety training program
- OKRs to minimize expenditure on application hosting
- OKRs to successfully relaunch company with enhanced global trust and operational stability
- OKRs to enhance brand reputation to drive B2B lead generation
- OKRs to accelerate the frequency of software deployment
- OKRs to improve student attendance and literacy statistics