3 customisable OKR examples for Business Visibility
What are Business Visibility OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Visibility OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Business Visibility OKRs examples
You'll find below a list of Objectives and Key Results templates for Business Visibility. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance overall business visibility
Enhance overall business visibility
Achieve a 15% raise in brand mentions on social media platforms
Initiate online partnerships for cross-promotion and brand mention
Develop engaging, shareable content for all social media profiles
Implement targeted paid social media campaigns
Increase web traffic by 25% through targeted SEO campaigns
Identify and apply high-traffic keywords relevant to the website's content
Optimize on-page SEO elements such as meta tags and URLs
Increase backlinks through guest blogging and collaborations
Enhance email newsletter open rates by 20% via engaging content strategy
Implement A/B testing for content optimization
Develop engaging subject lines to capture attention instantly
Integrate personalization in newsletters for relevancy
2. OKRs to boost product visibility and establish success pipeline in new markets
Boost product visibility and establish success pipeline in new markets
Raise product awareness by 40% using targeted advertising in selected new markets
Implement and monitor these targeted advertising campaigns
Identify potential new markets for targeted advertising efforts
Develop specific, appealing ads for these selected markets
Generate a 25% increase in product trial users in new markets
Launch targeted online ad campaigns in new markets
Collaborate with influencers popular in potential markets
Implement a referral program offering incentives for new users
Secure 10 new, potential business partnerships for product distribution
Identify suitable companies for potential partnerships
Reach out to these companies with a business proposal
Schedule meetings to discuss partnership details
3. OKRs to enhance visibility and effectiveness of Fintech marketing operations
Enhance visibility and effectiveness of Fintech marketing operations
Increase conversion rates by 25% through optimization of marketing funnels
Analyze current marketing funnel for potential improvements
Implement A/B testing strategies on landing pages
Enhance user experience and navigation on the website
Secure 10 new high-value partnerships for cooperative marketing ventures
Develop tailored partnership proposals
Identify potential partners in target market
Initiate engagement and negotiations
Boost website traffic by 30% with strategic SEO and content marketing
Develop valuable, SEO-optimized content
Monitor and analyze website traffic data regularly
Research relevant keywords for strategic SEO implementation
Business Visibility OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Business Visibility OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Visibility OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to grow personal net worth to $1m through strategic investments and savings
OKRs to enhance effective communication through counseling
OKRs to enhance accountability and coordination in onboarding and calls
OKRs to improve incident management
OKRs to build an amazing user experience
OKRs to achieve zero loss time accidents
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.