OKR template to create a robust Social Media Volunteer Team for improved visibility and donor awareness

public-lib · Published 10 days ago

This OKR focuses on the creation of a powerful Social Media Volunteer Team to enhance online visibility and awareness among donors. It aims to boost social media engagement by 25% by amplifying the frequency of daily posts, sharing user-generated content, and promptly responding to comments on all platforms.

Another objective is to recruit and train 10 volunteers for the Social Media team within a fortnight. To meet this target, the plan is to post volunteer positions on social media platforms, implement a specialized social media training program, and conduct interviews to select prospective candidates.

The final objective of this OKR is to drive a 20% increase in donor awareness through optimized social media content. The initiative encompasses monitoring social media analytics for optimizing engagement, launching targeted online advertising campaigns to reach potential donors, and developing engaging, donor-centric content for all social media platforms.

In conclusion, this OKR aims at leveraging social media to create a buzz around the organization, attract more volunteers and increase donations by raising awareness about the cause among potential donors.
  • ObjectiveCreate a robust Social Media Volunteer Team for improved visibility and donor awareness
  • Key ResultBoost social media engagement by 25% through increased posting and interaction
  • TaskRespond to all new comments within 3 hours
  • TaskIncrease daily posts frequency on all social media channels by 50%
  • TaskRegularly share user-generated content
  • Key ResultRecruit and train 10 volunteers for Social Media team in two weeks
  • TaskPost volunteer positions on social media platforms
  • TaskImplement a social media training program for selected volunteers
  • TaskConduct interviews and select potential candidates
  • Key ResultDrive a 20% increase in donor awareness with improved social media content
  • TaskMonitor and evaluate social media analytics to optimize engagement
  • TaskLaunch targeted online advertising campaigns to reach potential donors
  • TaskDevelop engaging, donor-centric content for all social media platforms
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