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3 OKR examples for App Visibility

Turn your spreadsheets into OKR dashboards with Tability

Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are App Visibility OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Visibility. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect App Visibility OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

App Visibility OKRs examples

You will find in the next section many different App Visibility Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost visibility and user base for our new mobile app

  • ObjectiveBoost visibility and user base for our new mobile app
  • KRSecure 50 positive app reviews on the App Store and Google Play Store
  • TaskDevelop a user-friendly app with engaging features
  • TaskPrompt users for reviews after successful interactions within the app
  • TaskEncourage satisfied users to leave a positive review
  • KRImplement a digital marketing campaign to reach at least 500,000 people
  • TaskIdentify target audience and their preferred digital platforms
  • TaskDevelop engaging ad content for chosen platforms
  • TaskLaunch and monitor digital ad campaign
  • KRAchieve a 25% increase in app downloads compared to the previous quarter
  • TaskLaunch a well-targeted social media ad campaign for the app
  • TaskImplement a referral incentive program to encourage sharing
  • TaskImprove app visibility with search engine optimization

OKRs to optimize app store visibility for higher organic downloads

  • ObjectiveIncrease app store visibility for higher organic downloads
  • KRImplement at least 2 targeted ASO strategies to improve discoverability
  • KRIncrease keyword ranking positions to top 20 in relevant categories
  • KRImprove average rating to at least 4 stars with a minimum of 100 ratings
  • KRIncrease app page conversion rate to at least 30% through A/B testing

OKRs to amplify flying school enrolment through active marketing approaches

  • ObjectiveAmplify flying school enrolment through active marketing approaches
  • KREstablish partnerships with 5 local businesses for cross-promotion, gaining 200 leads
  • TaskIdentify prospective local businesses for collaboration opportunities
  • TaskDevise strategy to convert partnerships into 200 leads
  • TaskApproach five businesses with cross-promotion proposal
  • KRIncrease social media follower count by 30% to expand digital visibility
  • TaskLaunch a follower referral incentive program
  • TaskConsistently interact with followers to enhance engagement
  • TaskCreate engaging, shareable content to attract new followers
  • KRRun 6 compelling promotional campaigns that boost inquiries by 40%
  • TaskDevelop engaging content for six varied promotional campaigns
  • TaskImplement strategies to track and increase inquiries by 40%
  • TaskIdentify target market interests for personalized promotional campaigns

App Visibility OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More App Visibility OKR templates

We have more templates to help you draft your team goals and OKRs.

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