OKR template to amplify flying school enrolment through active marketing approaches

The OKR focuses on enhancing enrolment in a flying school through various active marketing strategies. The first objective is to establish partnerships with five local businesses for cross-promotion, aiming to gain 200 leads. The initiatives involve identifying prospective businesses, devising a strategy to convert them into leads, and approaching them with a proposal.

The second objective is to increase the social media follower count by 30% to expand digital visibility. The strategies include launching a referral incentive program, increasing engagement with current followers, and creating shareable content to attract new ones.

The third objective is to run six promotional campaigns that will boost inquiries by 40%. This is to be achieved by developing engaging content for promotional campaigns, implementing strategies to track and increase inquiries, and identifying the target market interests for personalized promotional ventures.

Overall, the OKR pushes for more aggressive marketing approaches to ultimately raise the number of students in the aviation school. It is targeted at growing not only the physical presence of the school but also its digital footprint.