15 customisable OKR examples for Team Growth

What are Team Growth OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team Growth. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Team Growth OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Team Growth OKRs examples

You will find in the next section many different Team Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance in-house legal team for aggressive business growth

  • ObjectiveEnhance in-house legal team for aggressive business growth
  • Key ResultReduce legal risks and issues by 30%, enhancing expansion strategy
  • TaskStrengthen internal controls to prevent legal breaches
  • TaskHire legal consultant team to review existing policies
  • TaskImplement regular legal compliance training for all staff
  • Key ResultImprove legal operational efficiency by 25% using advance legal tech tools
  • TaskMonitor and evaluate the improvement in operational efficiency
  • TaskImplement advanced legal software for streamlined case management
  • TaskTrain staff on utilizing new legal tech tools efficiently
  • Key ResultHire and onboard four additional experienced legal professionals
  • TaskScreen applicants and conduct interviews
  • TaskPost job listings on legal employment websites
  • TaskDesign comprehensive onboarding program

2OKRs to cultivate a culture of growth and empowerment among our teams

  • ObjectiveCultivate a culture of growth and empowerment among our teams
  • Key ResultLaunch 2 additional team member-led projects
  • TaskSchedule project kick-off meetings
  • TaskAssign project leads and communicate responsibilities
  • TaskIdentify resources needed for the projects
  • Key ResultIncrease employee participation in decision-making processes by 30%
  • TaskImplement a system for weekly brainstorming sessions involving all employees
  • TaskProvide training sessions on decision-making strategies
  • TaskRoutinely encourage open, anonymous suggestions for improvements
  • Key ResultRaise employee satisfaction score by 20% through empowerment initiatives
  • TaskEstablish regular training sessions to improve skills and self-sufficiency
  • TaskImplement a system for employees to provide feedback on company processes
  • TaskFoster a communal decision-making environment for project planning

3OKRs to enhance career growth of junior team members through mentorship

  • ObjectiveEnhance career growth of junior team members through mentorship
  • Key ResultImprove junior team members' project completion rate by 20%
  • TaskProvide constructive feedback and guidance frequently
  • TaskEstablish a mentorship program within the team
  • TaskImplement regular hands-on training sessions for junior team members
  • Key ResultConduct weekly personalized training sessions for each junior team member
  • TaskIdentify individual training needs for every junior team member
  • TaskDedicate time to execute training sessions weekly
  • TaskDevelop weekly personalized training plans
  • Key ResultAchieve a 15% increase in junior team members assuming leadership roles in projects
  • TaskImplement leadership training programs for junior team members
  • TaskCreate opportunities for mentorship from senior leaders
  • TaskDelegate more responsibilities to promising junior members

4OKRs to secure partnerships with strategic industry leaders to drive business growth

  • ObjectiveEstablish key partnerships to drive growth
  • Key ResultIdentify and prioritize potential partners based on revenue and market share
  • Key ResultTrack the success of each partnership by setting clear KPIs and regularly measuring progress
  • Key ResultDevelop a compelling pitch deck and present to at least 10 potential partners
  • Key ResultSign partnership agreements with at least 3 of the identified partners

5OKRs to promote an environment fostering teamwork, learning, and growth

  • ObjectivePromote an environment fostering teamwork, learning, and growth
  • Key ResultImplement a mentorship program achieving 80% participation
  • TaskDefine objectives and scope of the mentorship program
  • TaskPromote program and encourage participation
  • TaskIdentify potential mentors and train them
  • Key ResultFacilitate 10 team-building activities that drive collaborative learning
  • TaskImplement and supervise team-building sessions
  • TaskResearch suitable team-building exercises that promote collaborative learning
  • TaskCreate a plan outlining the 10 chosen activities
  • Key ResultIncrease team skills improvement by 25% through specialized training sessions
  • TaskResearch current team skills and identify areas for improvement
  • TaskHire professional trainers for specialized training sessions
  • TaskMonitor and evaluate progress post training

6OKRs to increase business growth and client retention

  • ObjectiveIncrease business growth and client retention
  • Key ResultIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
  • TaskMonitor and optimize sales data weekly
  • TaskDevelop and implement targeted marketing campaigns
  • TaskTrain staff in effective cross-selling and up-selling techniques
  • Key ResultBoost customer base by 15% through intensive marketing and customer referral program
  • TaskLaunch a lucrative customer referral program
  • TaskDevelop and implement an intensive marketing strategy
  • TaskRegularly track and measure customer growth
  • Key ResultAchieve a 90% customer retention rate by optimizing customer service and support
  • TaskSet up a customer loyalty rewards program
  • TaskOrganize regular training for customer service staff
  • TaskImplement a multi-channel customer support system

7OKRs to become the top marketing agency in Paraguay

  • ObjectiveBecome the top marketing agency in Paraguay
  • Key ResultBoost total revenues by 30% by upselling and retaining existing clients
  • TaskTrain sales team on effective upselling and retention strategies
  • TaskImplement personalized follow-up and cross-selling techniques
  • TaskIntroduce loyal customer rewards and incentives
  • Key ResultIncrease client base by 20% through strategic marketing campaigns
  • TaskImplement marketing campaigns and measure results
  • TaskIdentify target audience for strategic marketing campaigns
  • TaskDevelop personalized, effective marketing strategies
  • Key ResultImprove customer satisfaction rate by 25% with quality services
  • TaskDevelop a platform for immediate customer complaints response
  • TaskRegularly evaluate service quality through customers surveys and feedback
  • TaskImplement regular staff training on excellent customer service delivery

8OKRs to increase revenue through improved sales performance at WhirlSpot

  • ObjectiveIncrease revenue through improved sales performance at WhirlSpot
  • Key ResultTrain sales team to improve customer engagement skills by 20%
  • TaskExpress and specify areas for improvement in customer engagement abilities
  • TaskConduct an assessment of current customer engagement skills of sales team
  • TaskDevelop a comprehensive training program based on identified areas
  • Key ResultImplement new sales strategies to boost average sale value by 10%
  • TaskDevelop and implement targeted upselling strategies
  • TaskTrain sales team on new selling techniques
  • TaskAnalyze current sales data to identify areas of improvement
  • Key ResultGrow quarterly revenue by 15% through increased sales conversions
  • TaskOptimize product pricing and bundling
  • TaskImprove sales team training and incentives
  • TaskDevelop and implement a targeted marketing strategy

9OKRs to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

10OKRs to enhance personal growth and wellbeing

  • ObjectiveEnhance personal growth and wellbeing
  • Key ResultAttend at least 1 personal development seminar or workshop every quarter
  • TaskResearch upcoming personal development seminars or workshops
  • TaskAttend the chosen personal development seminar or workshop
  • TaskRegister for a chosen event
  • Key ResultRead and summarize 2 self-improvement books per month
  • TaskSelect two self-improvement books to read
  • TaskWrite concise summaries of each book upon completion
  • TaskDevote time daily to read these books
  • Key ResultExecute a daily morning mindfulness routine with 90% consistency
  • TaskPractice a specified mindfulness exercise
  • TaskTrack daily consistency in a journal
  • TaskSet a daily morning alarm for the routine

11OKRs to enhance professional growth through lunch and learn sessions

  • ObjectiveEnhance professional growth through lunch and learn sessions
  • Key ResultWrite and share a summary of key learnings from each session with the team
  • TaskDistribute summary to team via email
  • TaskJot down main points learned during each session
  • TaskStructure these points into a succinct summary
  • Key ResultAttend a minimum of 10 lunch and learn sessions by various professionals
  • TaskResearch and list upcoming lunch and learn sessions that interest you
  • TaskPlan out your schedule to include at least 10 sessions
  • TaskRegularly attend, engage, and take notes at these events
  • Key ResultUse the knowledge gained to contribute to at least 2 team projects/tasks
  • TaskUse acquired understanding to help resolve project challenges
  • TaskIncorporate new knowledge in planning future team initiatives
  • TaskApply learned skills in assisting team members with major project milestones

12OKRs to implement a sustainable system for organizational growth

  • ObjectiveImplement a sustainable system for organizational growth
  • Key ResultDecrease operational inefficiencies by 20% through sustainable strategies
  • TaskTrain staff on environmentally-friendly waste disposal practices
  • TaskEstablish paperless document management system for streamlined operations
  • TaskImplement energy-efficient equipment across all operational lines
  • Key ResultSave 15% of business expenses by adopting sustainable practices and policies
  • TaskPromote recycling or composting to lower waste management costs
  • TaskDecrease paper usage by promoting digital solutions
  • TaskImplement energy-efficient equipment to reduce power bills
  • Key ResultTrain 80% of the team on sustainability best practices by end of quarter
  • TaskSchedule and conduct training sessions for the team
  • TaskIdentify relevant sustainability best practices for training
  • TaskDevelop a comprehensive sustainability training program

13OKRs to enhance the pipeline's quality and quantity to boost revenue

  • ObjectiveEnhance the pipeline's quality and quantity to boost revenue
  • Key ResultScale up the pipeline size by 40% by cross-selling and upselling
  • TaskTrain sales team on effective cross-sell/upsell techniques
  • TaskIdentify opportunities for cross-selling within existing customer base
  • TaskDevelop and implement upselling strategies
  • Key ResultImprove pipeline conversion ratio by 25%
  • TaskImplement a more targeted approach in lead generation
  • TaskStreamline and eliminate redundancies in the sales process
  • TaskImprove the sales team's closing skills through training
  • Key ResultAchieve a 35% increase in qualified leads in the pipeline
  • TaskOptimize website for lead generation and conversion
  • TaskDevelop targeted marketing campaigns to attract prospective leads
  • TaskImplement a lead scoring system to identify qualified leads

14OKRs to increase number of signups through referral program

  • ObjectiveIncrease number of signups through referral program
  • Key ResultLaunch an incentivized referral program resulting in 15% more referral signups
  • TaskMonitor, track, and optimize referral program regularly
  • TaskDevelop a structured, appealing referral program
  • TaskPromote incentive referrals through engaging marketing campaigns
  • Key ResultBoost referral signups by 20% compared to last quarter's numbers
  • TaskImplement a reward system for successful referrals
  • TaskLaunch a referral-focused email marketing campaign
  • TaskImprove visibility of referral program on website
  • Key ResultImplement a system for tracking each referral signup accurately
  • TaskTest the system thoroughly and adjust for accuracy
  • TaskIdentify suitable tracking software for referral signups
  • TaskSet up the tracking system for accurate data collection

15OKRs to increase personal knowledge by engaging with new books

  • ObjectiveIncrease personal knowledge by engaging with new books
  • Key ResultApply learnings from each book in a personal or professional context
  • TaskSummarize key points from each book immediately after reading
  • TaskReflect on outcomes and adjust application of knowledge as necessary
  • TaskImplement relevant strategies into personal or professional routines
  • Key ResultComplete reading of 3 new books
  • TaskPurchase or borrow three new books of interest
  • TaskFinish reading each book before starting the next one
  • TaskSet aside dedicated daily time for reading
  • Key ResultWrite a one-page summary for each book read
  • TaskRead the book thoroughly and take important notes
  • TaskRevise, proofread and finalize the summary
  • TaskCompose a one-page summary from notes

Team Growth OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Team Growth OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Team Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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