OKR template to increase customer value and engagement on all social platforms

public-lib · Published about 1 month ago

This OKR aims to elevate customer value and activity on all social platforms. There is an intention to grow the daily active social media users by 20%, spearheaded by initiatives like enhancing user interaction frequency, rolling out engaging content daily, and executing specially oriented social media promotions.

The next objective in line is to allure, retain, and turn 200 new high-value customers into loyal converts via social media activities. This will be attained by strategizing a compelling social media campaign specifically for this segment, launching a strategic customer retention program on social forums, and intensifying engagement leading to conversions with bespoke offers and incentives.

Focus is also placed on enhancing the average engagement metric by 15% per social media post. This elevation is expected to follow through by increasing the frequency of posts during high engagement hours, the use of appealing visuals and interactive content in posts, and strengthening posts with a commanding call-to-action that encourages more comments, likes, and shares.

Through such comprehensive and dynamic strategies focused on the interactive landscape of social media, this OKR aims to reinforce customer appreciation in a quantifiable manner and expand meaningful engagement across all social platforms.
  • ObjectiveIncrease customer value and engagement on all social platforms
  • Key ResultAchieve a 20% increase in daily active users across all social media channels
  • TaskIncrease frequency of user interaction across channels
  • TaskDevelop and implement daily engaging content strategy
  • TaskPlan and execute targeted social media promotions
  • Key ResultAttract, retain and convert 200 new high-value customers from social media interactions
  • TaskDevelop a catchy social media campaign targeting high-value clientele
  • TaskImplement a strategic customer retention program on social platforms
  • TaskFoster engagement to drive conversions through personalized offers and incentives
  • Key ResultImprove average engagement metric by 15% per social media post
  • TaskIncrease frequency of posts during high engagement periods
  • TaskUtilize attractive visuals and interactive content in posts
  • TaskOptimize posts with a strong call-to-action to encourage comments, likes, shares
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