What are Revenue Increase OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Revenue Increase to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Revenue Increase OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Revenue Increase OKRs examples
You'll find below a list of Objectives and Key Results templates for Revenue Increase. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to significantly increase application's monthly revenue
ObjectiveSignificantly increase application's monthly revenue
KRImplement three new premium features to encourage subscription upgrades
Incorporate effective marketing strategies to promote new features- Develop new premium features based on the research findings
- Research popular premium features in similar subscription-based platforms
- KRBoost user base by 30% through marketing and referral initiatives
- Launch a refer-a-friend program with enticing incentives
- Develop a comprehensive, target audience-specific social media campaign
- Conduct extensive email marketing with personalized content
- KRImprove user retention rate by 20% with user feedback and app enhancements
- Implement app enhancements based on identified areas
- Gather user feedback via surveys, reviews, and direct communication
- Analyze feedback to identify areas for app improvement
OKRs to increase revenue from upgrades/downgrades to 400€
- ObjectiveIncrease revenue from upgrades/downgrades to 400€
- KRSecure 10 new upgrade/downgrade transactions each week
- Identify potential customers for upgrade/downgrade transactions
- Reach out to 25 prospects daily to pitch services
- Follow up on all interested leads promptly
- KRReduce churn rate from upgrades/downgrades by 15%
- Identify reasons for high churn rate post-upgrade/downgrade
- Implement personalized communication for customer engagement
- Develop strategies to improve customer retention
- KRIncrease average transaction value for upgrades/downgrades by 20%
- Introduce premium features or packages to incentivize higher value transactions
- Improve upselling techniques aiming for higher-value services or products
- Implement discounts or incentives for bulk or combo purchases
OKRs to improve ROAS with 25% revenue increase from paid marketing
- ObjectiveIncrease ROAS with revenue increase from paid marketing
- KRIncrease ad spend by 10%
- Set new ad spend limit and allocate budget to best-performing channels
- Analyze current ad performance and identify areas for improvement
- Research and compare ad pricing and placement options
- Monitor and adjust ad campaigns as necessary for optimal ROI
- KRImprove conversion rate by 5%
- Implement promotional offers and strong calls-to-action
- Utilize A/B testing to improve website design and copy
- Optimize website loading speed and user experience
- Analyze website traffic and customer behavior
- KRDecrease CPA by 3%
- Optimize ad targeting to increase relevance and CTR
- Conduct A/B testing to improve landing page performance
- Negotiate lower bid prices and increase budget for top-performing campaigns
- Identify and eliminate underperforming keywords and placements
- KRIncrease website traffic by 15%
- Collaborate with influencers to promote website to a larger audience
- Create and share engaging content through social media
- Utilize email marketing to promote website and drive traffic
- Improve website SEO
OKRs to increase revenue to achieve $25,000 gain
- ObjectiveIncrease revenue to achieve $25,000 gain
- KRDecrease operational expenses by 5% through cost management strategies
- Negotiate with vendors to lower expenses on supplies
- Review and streamline business processes for efficiency
- Implement energy-efficient practices to decrease utility costs
- KRIncrease sales conversion rate by 10% through strategic marketing initiatives
- Optimize website for enhanced user experience
- Implement targeted advertising based on customer behavior analysis
- Develop a personalized email marketing campaign
- KRLaunch 2 new profitable products or services to augment revenue stream
- Identify potential products or services based on market demand
- Execute a strong marketing and sales strategy
- Develop a comprehensive business plan for each product
OKRs to achieve substantial revenue increase through action-result decisions
- ObjectiveAchieve substantial revenue increase through action-result decisions
- KRIncrease overall customer base by 30% for higher sales volume
- Offer competitive pricing or discounts to attract more customers
- Initiate a comprehensive social media marketing strategy
- Develop and implement customer referral programs to attract new clientele
- KRDevelop and implement 10 new high-profit margin strategies
- Implement and monitor new strategies for effectiveness
- Develop 10 new strategies based on profitable models
- Identify current strategies with the highest profit margins
- KRAchieve an 80% increase in revenue from newly launched products/services
- Improve sales strategies based on market feedback
- Upsell these products/services to existing customers
- Develop aggressive marketing campaigns for new products/services
OKRs to increase revenue in my AI consulting service business
- ObjectiveIncrease revenue in my AI consulting service business
- KRIncrease the number of new clients by 20%
- Improve online marketing efforts to enhance client reach and conversion rates
- Utilize social media platforms to promote services and attract potential clients
- Enhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
- Implement referral programs to encourage existing clients to refer new ones
- KRDecrease customer churn rate by 10%
- Improve onboarding process to enhance customer experience and minimize confusion or frustration
- Offer personalized incentives or discounts based on customer preferences and behavior
- Implement proactive communication strategies to address customer concerns and provide timely support
- Conduct regular customer feedback surveys to identify pain points and areas for improvement
- KRIncrease the average contract value by 15%
- Upsell existing customers with higher-value product or service options
- Offer bundled packages or add-ons to increase the overall value of each contract
- Provide personalized and relevant recommendations to drive customers towards premium offerings
- Implement targeted pricing strategies to encourage customers to upgrade their purchases
- KRLaunch two new AI consulting service packages to attract new customers
- Develop and design the two new AI consulting service packages with clear pricing and deliverables
- Conduct market research to identify niches and determine their specific AI consulting needs
- Create a comprehensive marketing strategy to promote the new AI consulting service packages
- Launch the new AI consulting service packages through various digital channels and platforms
OKRs to increase user revenue and reduce churn rate
- ObjectiveIncrease user revenue and reduce churn rate
- KRReduce user churn rate by 10%
- Implement personalized engagement strategies to retain users
- Improve customer service and responsiveness to issues
- Analyze past user data to identify common patterns of churn
- KRAchieve 15% increase in average revenue per user
- Develop new premium features for upselling to existing users
- Intensify marketing campaigns targeting user engagement and purchases
- Implement dynamic pricing based on user behaviors and preferences
- KRIncrease user engagement with premium features by 20%
- Implement a rewards program for premium-feature usage
- Develop specific in-app messages promoting premium features
- Provide free trials of premium features to users
OKRs to boost CRM channel revenue-streams
- ObjectiveBoost CRM channel revenue-streams
- KRImprove existing CRM data quality by 10%
- Conduct an audit of current CRM data for inaccuracies
- Implement data quality management tools to track inaccuracies
- Provide training on data entry and updating practices to staff
- KRAchieve 15% increase in CRM channel sales conversions
- Implement personalized email marketing strategies for customer engagement
- Launch target-based promotions and incentives to boost conversions
- Improve CRM channel's user interface for better customer experience
- KREnhance CRM customer engagement rate by 20%
- Increase training sessions for staff to improve CRM utilization and customer engagement
- Develop personalized user experiences based on customer profiles in CRM
- Implement a targeted email marketing campaign for existing CRM customers
OKRs to increase overall company revenue
- ObjectiveIncrease overall company revenue
- KRReduce operational expenditures by 10% for increased profit margins
- Identify inefficient processes and implement cost-saving improvements
- Negotiate lower prices with suppliers and service providers
- Reduce unnecessary business travels and meetings
- KRLaunch new 2 revenue streams and achieve 15% revenue contribution from them
- Develop robust business plans for each stream
- Identify profitable markets to establish new revenue streams
- Implement, monitor, and adjust strategies to achieve 15% revenue
- KRBoost product sales by 20% through enhanced marketing strategies
- Develop targeted social media advertisement campaigns
- Conduct SEO optimization for product listings
- Implement email marketing with promotional content
OKRs to increase overall company revenue
- ObjectiveIncrease overall company revenue
- KRImprove product up-sell rate by 15% for existing customers
- Streamline and personalize the online shopping experience
- Enhance customer service and loyalty programs
- Implement targeted promotional campaigns for existing customers
- KRReduce operational costs by 10% through process optimization and automation
- Implement automation technologies to reduce manual labor costs
- Regularly evaluate and update automation strategies for continuous improvement
- Identify and eliminate inefficiencies in current operational processes
- KRGenerate an additional $100K in sales from new customer acquisitions
- Develop and implement targeted marketing campaigns
- Boost referrals by incentivizing existing customers
- Prioritize high-value customer acquisition strategies
Revenue Increase OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Revenue Increase OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Revenue Increase OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to conduct comprehensive market intelligence on competitors
- OKRs to implement service management for new work stream
- OKRs to accelerate and enhance pharmaceutical R&D processes
- OKRs to enhance the organization's information technology efficiency and security
- OKRs to successfully launch and break-even via pre-sales
- OKRs to achieve MongoDB certification