10 customisable OKR examples for Customer Relationship Management
What are Customer Relationship Management OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Relationship Management to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Relationship Management OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Customer Relationship Management OKRs examples
You will find in the next section many different Customer Relationship Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to build a comprehensive new customer CRM database
Build a comprehensive new customer CRM database
Identify and categorize 1000 potential leads for inclusion in the CRM system
Categorize leads based on industry and potential value
Compile a list of potential leads from business directories
Input leads information into the CRM system
Ensure the database is fully functional and free of errors upon final review
Conduct regular system checks for database errors
Validate data integrity and database security protocols
Perform final database functionality testing
Input detailed contact and profile information for 90% of identified leads
Input collected data for 90% of these leads
Gather detailed contact details for identified leads
Collect comprehensive profile information for leads
2. OKRs to enhance the quality of client communication
Enhance the quality of client communication
Respond to all client queries within a 24-hour period
Check emails and voicemails frequently throughout the day
Set reminders to respond to all unanswered queries
Prioritize responding to client inquiries immediately
Increase client satisfaction rate to over 90% through regular surveys
Monitor survey results and make necessary adjustments
Create and implement regular client satisfaction surveys
Develop a feedback implementation strategy
Validate client problems are resolved 95% of the time by feedback after issue resolution
Implement a system to track resolution success rate
Create a post-resolution follow-up procedure
Instruct team to collect feedback from clients
3. OKRs to enhance overall client satisfaction and relationship
Enhance overall client satisfaction and relationship
Conduct client satisfaction surveys and achieve a minimum of 80% positive feedback
Strategically implement feedback to improve services
Identify appropriate satisfaction survey tool
Distribute satisfaction survey to all existing clients
Reduce client complaints by 25%
Introduce a quality control feedback system
Initiate weekly reviews of client feedback
Implement a training program to improve customer service skills
Increase client retention rate by 15%
Develop a loyalty rewards program to encourage retention
Enhance product offerings based on customer feedback
Implement regular follow-ups and personalized communication with clients
4. OKRs to deliver personalized customer experience and satisfaction
Deliver personalized customer experience and satisfaction
Decrease customer complaint rates by 15% through streamlined product/service delivery
Develop and optimize efficient delivery mechanisms
Implement comprehensive staff training for improved customer service
Regularly gather customer feedback to identify improvement areas
Increase customer satisfaction score by 20% through improved customer relationship management
Implement regular, personalized follow-ups with customers
Provide staff with comprehensive CRM training
Develop a responsive and efficient complaint resolution process
Implement 2 new unique features based on customer feedback to enhance user engagement
Analyze customer feedback to identify potential new features
Roll out new features and monitor user engagement
Develop and test 2 new features based on findings
5. OKRs to boost CRM channel revenue-streams
Boost CRM channel revenue-streams
Improve existing CRM data quality by 10%
Conduct an audit of current CRM data for inaccuracies
Implement data quality management tools to track inaccuracies
Provide training on data entry and updating practices to staff
Achieve 15% increase in CRM channel sales conversions
Implement personalized email marketing strategies for customer engagement
Launch target-based promotions and incentives to boost conversions
Improve CRM channel's user interface for better customer experience
Enhance CRM customer engagement rate by 20%
Increase training sessions for staff to improve CRM utilization and customer engagement
Develop personalized user experiences based on customer profiles in CRM
Implement a targeted email marketing campaign for existing CRM customers
6. OKRs to boost incremental revenue generation from CRM channels
Boost incremental revenue generation from CRM channels
Achieve a 15% increase in sales through CRM marketing campaigns
Analyze current CRM data to identify customer behavior
Regularly assess campaign results and make necessary adjustments
Implement targeted, personalized CRM marketing strategies
Improve CRM customer engagement by 25%
Implement personalized communication methods for better customer interaction
Enhance CRM software features for increased user-friendliness
Train staff on customer-centric service techniques
Increase the upsell rate via CRM by 10%
Track and adjust upselling strategy based on data
Implement upselling features into the CRM system
Train staff on influencing upselling techniques
7. OKRs to improve and streamline stakeholder relationship management
Improve and streamline stakeholder relationship management
Reduce response times to stakeholder queries by 30%
Assign more staff to handle stakeholder queries
Implement an efficient stakeholder communication system
Provide additional training to customer service teams
Increase stakeholder satisfaction scores by 20%
Implement a stakeholder recognition and rewards program
Initiate regular communication with stakeholders for updates
Improve product or service based on stakeholder feedback
Implement a monthly stakeholder communication plan, reaching 100% coverage
Establish a routine schedule for consistent stakeholder communication
Identify all potential stakeholders for accurate communication coverage
Build a streamlined communication strategy targeting identified stakeholders
8. OKRs to enhance technical solution delivery for customer projects
Enhance technical solution delivery for customer projects
Reduce solution rollout errors by 25% by revamping testing processes
Train staff on new testing processes
Identify common errors in current solution rollout
Develop improved, thorough testing protocols
Increase project delivery efficiency by 30% using new architecture strategies
Train team members on using new strategies for project delivery
Implement new architecture strategies across all project divisions
Monitor and adjust strategies to ensure 30% efficiency increase
Improve customer satisfaction scores by 15% through improved solution implementation
Incorporate customer feedback into solution improvement processes
Monitor and adjust solutions regularly for continuous improvement
Train team to effectively implement solutions with customer-focused approach
9. OKRs to improve relationships and delivery results with internet customers and project managers
Improve relationships and delivery results with internet customers and project managers
Increase customer satisfaction ratings by 25% through improved communication protocols and response times
Develop and enforce a timely customer response protocol
Implement team training on effective communication and customer interaction
Regularly review and adjust communication strategies based on customer feedback
Boost customer retention rates by 15% through improved project management and after-sales follow-ups
Track and analyze customer retention metrics regularly
Develop an effective after-sales follow-up system
Implement meticulous project management strategies for customer satisfaction
Successfully complete 100% of projects within promised deadlines and budgets
Streamline processes and eliminate unnecessary tasks
Prioritize tasks based on urgency and available resources
Regularly review and update budget and timeline
10. OKRs to boost asset growth from new and existing customers
Boost asset growth from new and existing customers
Increase new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
Reduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
Improve existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products
Customer Relationship Management OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Relationship Management OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Relationship Management OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successfully save money to build an investment fund
OKRs to drive strong revenue and margin growth
OKRs to improve product management efficiency
OKRs to elevate overall test coverage across all features
OKRs to develop a comprehensive IT upskilling program for colleagues
OKRs to improve internal stakeholder usability of new ERP system
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.