OKR template to enhance client satisfaction and increase revenue from corporate catering services

public-lib · Published 10 days ago

The proposed OKR aims to strengthen customer satisfaction and grow corporate catering service revenue. As a first objective, the company aims to enhance customer loyalty and garner repeat business through improved client relationship management, including customer satisfaction surveys and a personalized loyalty program.

The second objective is to boost revenue by 20% by identifying upselling opportunities, introducing premium services, and promoting these in strategic campaigns. Upselling within the existing client base and developing premium services based on market trends are key initiatives under this objective.

Achieving a minimum of 10 new corporate contracts through improved marketing strategies forms the third objective. Launching a corporate-focused marketing strategy on digital platforms, developing tailored sales pitches, and initiating targeted email marketing campaigns are some initiatives under this.

The ultimate goal is to improve client satisfaction and increase revenue through better service provision, upselling initiatives and securing new corporate contracts. Every objective has initiatives aligned to ensure the goal is realized.
  • ObjectiveEnhance client satisfaction and increase revenue from corporate catering services
  • Key ResultIncrease repeat business by 25% by improving client relationship management
  • TaskConduct regular customer satisfaction surveys
  • TaskImplement a personalized customer loyalty program
  • TaskSchedule consistent communication with repeat clients
  • Key ResultAchieve 20% revenue growth through upselling and introducing premium services
  • TaskIdentify opportunities for upselling within existing customer base
  • TaskDevelop attractive premium services based on market demands
  • TaskImplement strategic upselling and premium service promotion campaigns
  • Key ResultSecure a minimum of 10 new corporate contracts by improving marketing strategies
  • TaskLaunch a revamped corporate-focused marketing strategy on digital platforms
  • TaskDevelop sales pitches specifically tailored to potential corporate clients
  • TaskInitiate a targeted email marketing campaign for corporations
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