OKR template to significantly increase application's monthly revenue

The overarching goal as delineated in this OKR is to significantly boost the application's monthly income. The first objective propels subscription enhancements through the introduction of three new premium features. This is expected to boost the subscription numbers, hence pushing up revenue. The proposed initiatives include researching popular features on similar platforms, developing these features into the app, and effectively marketing them.

The second objective seeks to expand the user base by 30%. This objective has recognized marketing and a referral initiative as key drivers in achieving this goal. A targeted social media campaign specific to the app's audience, an enticing refer-a-friend program, and a robust email marketing strategy with personalized content are the fore fronted initiatives to bring this objective to fruition.

The third objective emphasizes improving the user retention rate by 20%. The driving force behind the achievement of this objective lies in the application's enhancements driven by user feedback. The initiatives to undertake include gathering user feedback via various platforms, analyzing this feedback to get insights and subsequently implementing the necessary enhancements.

In a nutshell, the OKRs focus on increasing the app's revenue by expanding the user base, encouraging premium subscriptions, and maximizing user satisfaction for retention targets. This will be achieved through critical marketing efforts, user engagement, application enhancements, and introduction of new enticing features.