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tability.ioWhat are Account Management OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Account Management to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Account Management OKRs examples
You will find in the next section many different Account Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to establish an effective account management team
ObjectiveEstablish an effective account management team
KRRecruit and train a 5-member account management team by week 6
Post job ads on online platforms for account management positions- Develop and initiate a comprehensive training program
- Conduct interviews and select five suitable candidates
- KRIncrease gross margin by 15% through upselling and cross-selling efforts
- Train sales team on effective upselling and cross-selling techniques
- Implement incentive schemes to motivate upselling and cross-selling
- Identify key opportunities for cross-selling and upselling in product lines
- KRAchieve a 10% quarterly growth in customer performance scores
- Proactively ask for and respond to customer feedback
- Implement weekly staff training on customer service improvements
- Create an incentive program to boost customer satisfaction
OKRs to boost revenue by enhancing account management strategies
- ObjectiveBoost revenue by enhancing account management strategies
- KRImprove account profitability by reducing churn rate by 8%
- Improve customer service responses and resolution time
- Monitor customer interactions for potential churn signals
- Implement customer loyalty programmes to encourage retention
- KREnable upselling opportunities by identifying 10% of existing accounts for expansion
- Implement upselling strategies through targeted communication
- Develop personalized upselling strategies for identified accounts
- Analyze customer data to identify top 10% for potential account growth
- KRIncrease account renewals by 15% through improved client relationship strategies
- Offer incentives for timely renewals
- Implement frequent, personalized communication with existing clients
- Develop and provide exclusive benefits for loyal customers
OKRs to improve efficiency in meeting accounting deadlines
- ObjectiveImprove efficiency in meeting accounting deadlines
- KRAchieve 100% on-time completion for end-of-month reconciliation
- Perform weekly audits to maintain accuracy and timeliness
- Assign specific roles and timelines to the team
- Implement a daily monitoring system for all reconciliation tasks
- KRIncrease early completion rate by 10%
- Streamline processes for quicker completion
- Provide efficient training to improve early completion skills
- Implement rewards for tasks completed ahead of schedule
- KRReduce late submission of reports by 20%
- Introduce penalties for late report submissions
- Regularly remind team about upcoming report due dates
- Implement strict deadlines for submission of reports
OKRs to optimized management of Service and Admin accounts lifecycle
- ObjectiveOptimized management of Service and Admin accounts lifecycle
- KRReduce lifecycle management related incidences by 50% in the next quarter
- Increase regular audits of lifecycle management system
- Streamline lifecycle management processes with automated tools
- Implement comprehensive incident management training for all staff
- KR Achieve 90% user satisfaction in managing their accounts on new automated system
- Implement changes based on client feedback surveys
- Increase system's usability via regular user-experience reviews
- Provide efficient, easily accessible help-desk support
- KRImplement a 100% automated process for creating accounts by the end of quarter
- Train staff on the new process
- Identify software for automating account creation
- Test and refine automated process system
OKRs to boost Overall Account Health
- ObjectiveBoost Overall Account Health
- KRIncrease active account numbers by 20%
- Implement a referral program to encourage current users to recruit others
- Execute targeted marketing campaigns to attract potential users
- Enhance user experience for higher customer satisfaction and retention
- KRReduce overdue balances by 30%
- Enhance reminders and notices for due payments
- Implement stricter payment deadlines and announce them clearly
- Offer incentives for early or on-time payments
- KRAlign 90% of accounts with compliance standards
- Arrange training on compliance standards for account management team
- Implement necessary updates to align accounts with standards
- Conduct individual reviews of existing accounts for compliance
OKRs to ensure completion of all account schedules and bank reconciliations
- ObjectiveEnsure completion of all account schedules and bank reconciliations
- KRSuccessfully complete and document all minor accounts' reconciliation by week 6
- Reconcile discrepancies found in all reviewed accounts
- Review all minor accounts for outstanding discrepancies
- Document results of reconciliation for all accounts
- KRImplement a new system to track bi-weekly progress of bank reconciliations
- Train staff on using the new system
- Identify suitable software for tracking reconciliation progress
- Initiate regular bi-weekly update meetings
- KRInitiate and finish 100% reconciliation of 10 major accounts within first 4 weeks
- Begin reconciling the discrepancies for each account
- Identify the 10 major accounts requiring reconciliation
- Complete reconciliation process for all accounts
OKRs to implement effective annual success plans
- ObjectiveImplement effective annual success plans
- KRGet 80% positive feedback on implemented success plans from account holders
- Regularly solicit feedback on the success plan from account holders
- Adjust and improve the success plan based on the collected feedback
- Implement a robust, customer-focused success plan for account holders
- KREstablish rapport with 10 unique strategic account drivers
- Initiate contact, introduce self, and establish connection
- Identify and research 10 key strategic account drivers
- Maintain regular communication and demonstrate understanding of their business needs
- KRDevelop and solidify 5 long-term strategies for major accounts
- Identify top 5 major accounts needing strategic development
- Regularly review and revise strategies to assure ongoing effectiveness
- Establish strategies focusing on long-term client growth and retention
OKRs to enhance management of service and admin account life cycles
- ObjectiveEnhance management of service and admin account life cycles
- KRImplement an automated life cycle management system for 25% of accounts
- Identify 25% of accounts for life cycle management system
- Choose a suitable automation software for implementation
- Begin implementation and monitor regularly for adjustments
- KRTrain 85% of team members on updated life cycle management processes
- Monitor and document each member's training progress
- Identify team members unfamiliar with updated processes
- Schedule training sessions for these team members
- KRLower account lifecycle management errors by 30%
- Install updated automation tools for account management
- Implement regular training on account lifecycle management for staff
- Promote a meticulous review process for every account change
OKRs to secure renewal of OnPoint clients with updated agreement
- ObjectiveSecure renewal of OnPoint clients with updated agreement
- KRAchieve a 95% satisfaction rate among clients renewing their contracts
- Conduct regular customer satisfaction surveys and improve upon feedback
- Initiate loyalty programs that add value to contracts
- Boost customer service quality and response times
- KRFinalize Managed Services Agreement details for all renewals by mid-quarter
- Confirm all agreements by the designated time
- Review all Managed Services Agreement renewal details
- Update any necessary agreement terms
- KRPersuade 70% of current clients to renew under the new pricing within the quarter
- Create a persuasive presentation highlighting benefits of new pricing plan
- Schedule phone consultations to discuss individual concerns
- Offer limited-time incentives for early renewal
OKRs to decrease days payable outstanding for better cash flow management
- ObjectiveDecrease days payable outstanding for better cash flow management
- KRImplement automation tools in 80% of payable systems
- Select appropriate automation tools for these systems
- Identify payable systems suitable for automation
- Train staff on the usage of these tools
- KRAchieve 25% faster dispute resolution for payable invoices
- Train staff in effective dispute resolution techniques
- Regularly review and streamline dispute policies
- Implement a centralized dispute management system
- KRReduce average invoice processing time by 30%
- Streamline approval workflows for quicker turnarounds
- Train staff on efficient invoice handling procedures
- Implement automated invoice processing software
How to write your own Account Management OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Account Management OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Account Management OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Account Management OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline the process of posting on multiple users' pages
- OKRs to implement machine learning strategies to cut customer attrition
- OKRs to improve overall customer satisfaction in sales operations
- OKRs to expand investor network with five strategic VC firms
- OKRs to achieve a weight loss of 1 lb
- OKRs to improve self-serve onboarding