OKR template to boost organic customer engagement and reach on social media

public-lib · Published about 1 month ago

The primary objective of this OKR is to enhance organic customer engagement and widen the reach on social media platforms. This involves raising the engagement rate of social media posts by 15%, through promoting user-generated content, designing interactive social media content and investing more in social media advertising.

The next aim is to increase the number of social media followers by 20%. Initiatives to attain this goal include engaging with influencers to improve profile visibility, initiating targeted follower acquisition campaigns across various platforms and implementing a specialized social media content strategy to draw new followers.

Another part of the OKR is to gain 25% more organic shares on best-performing posts. This involves enhancing SEO strategies to increase the visibility of top-performing posts, encouraging audience engagement with interactive content and calls-to-action, and implementing a consistent posting schedule to maximize reach and shares.

Altogether, these objectives and initiatives focus on improving organic customer engagement, boosting social media followers, and increasing the sharing rate of top-performing posts, ultimately augmenting the business's social media presence.
  • ObjectiveBoost organic customer engagement and reach on social media
  • Key ResultRaise post engagement rate by 15%
  • TaskPromote user-generated content for greater engagement
  • TaskCreate more engaging and interactive social media content
  • TaskInvest in social media advertising to reach a wider audience
  • Key ResultIncrease social media follower count by 20%
  • TaskCollaborate with influencers to boost profile visibility
  • TaskRun targeted follower acquisition campaigns across platforms
  • TaskImplement a social media content strategy to attract new followers
  • Key ResultGain 25% more organic shares on top-performing posts
  • TaskImprove SEO strategies to increase visibility of top-performing posts
  • TaskEncourage audience engagement with interactive content and calls-to-action
  • TaskImplement a consistent posting schedule to maximize reach and shares
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