2 OKR examples for Product Adoption

What are Product Adoption OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Adoption to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Adoption OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Product Adoption OKRs examples

We've added many examples of Product Adoption Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to boost adoption rates for talent product

ObjectiveBoost adoption rates for talent product
KREnhance user onboarding experience, achieving 30% reduction in drop-offs
Conduct user-testing to identify onboarding process bottlenecks
Implement personalized, interactive tutorials for first-time users
Optimize in-app support for immediate query resolution
KRIncrease trial users by 20% through targeted marketing strategies
Collaborate with influencers to promote trial sign-ups
Develop personalized email campaigns for potential leads
Implement targeted ads on social media platforms to attract potential users
KRImprove product features, leading to an increase of 10% in positive customer feedback
Conduct customer surveys to identify areas for product improvement
Monitor customer feedback and adjust features accordingly
Prioritize and implement enhancements based on survey results

Use template

2. OKRs to increase product adoption and engagement among parents and early childhood professionals

ObjectiveIncrease product adoption and engagement among parents and early childhood professionals
KRIncrease the average number of collaborations per user by 30%
Enhance the collaboration features and user interface to simplify the collaboration process
Launch targeted promotional campaigns to encourage users to collaborate more frequently
Analyze user collaboration trends to identify potential areas for improvement
Offer incentives or rewards to users who actively engage in collaboration activities
KRAchieve a user retention rate of at least 80% after the first month
Offer incentives or rewards to encourage users to remain active and loyal to the platform
Implement onboarding process to educate and engage users after sign-up
Enhance user experience by continuously improving app performance and addressing feedback
Regularly send personalized emails with valuable content to keep users engaged
KRSecure partnerships with at least 5 early childhood organizations for promotion and endorsement
Develop a promotional strategy to effectively showcase our partnerships and gain endorsements
Negotiate and finalize terms of partnership agreements with selected early childhood organizations
Reach out to identified organizations to introduce our organization and propose partnership arrangement
Research and identify potential early childhood organizations for partnership opportunities
KRIncrease the number of registered users on the platform by 20%
Collaborate with influencers or industry experts to promote the platform and increase user registrations
Optimize the platform's user interface to enhance user experience and encourage registrations
Provide incentives or rewards for existing users to refer new users to the platform
Implement targeted advertising campaigns to reach a wider audience and attract new users

user-retention partnership-agreements product-manager marketing-manager user-experience-team marketing-and-promotion-team

Use template

Product Adoption OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Adoption OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Adoption OKR templates

We have more templates to help you draft your team goals and OKRs.